Large, unoptimized images can slow down your site and impact the user experience. Page loading issues can be addressed by optimizing images. Image optimization improves image quality and enhances the user experience. The process involves either resizing the images, caching, or compressing their size. Optimizing images is of the many techniques in the suite of organic search engine optimization services. Optimizing website images can improve website performance, provide a better user experience, and improve SEO rankings. WordPress users can take advantage of image optimization plugins to streamline their efforts. Plugins allow you to upload images to your website without compromising its speed.