The holiday season presents all businesses with a chance to really engage their customers with unique holiday offerings. Social media has been playing a key role in holiday shopping in recent years. You can reach millions of people on social media platforms. Identify your social media audience and craft relevant content, messaging, and ads to target your customers. There are so many holidays during the season that you can focus your sales on.
Most people still prefer online shopping and this means that you need to be where they are. Implementing effective marketing strategies to stand out on social media during the holidays can boost brand awareness, conversions and sales. A well designed holiday marketing strategy for your social accounts can also help retain customers by strengthening relationships with them.
Even if you run a small business, make sure your customers can find you online. Ensure that social media marketing strategies work hand-in-hand with web content, email marketing, and other digital marketing tactics. An experienced digital marketing services company can help you design an effective strategies to target your social media audience during the holiday season.
Here are 10 tactics to boost your holiday social media marketing strategy –
- Update your profile
- Create a festive mood
- Use festive hashtags
- Don’t compromise on content
- Use the Story Mode feature
- Highlight giveaways and contests
- Use Instagram Carousel ads
- Create gift wish lists
- Use different types of social ads
- Use Pinterest Shoppable pins
Check out the infographic below for details