The recent rollout of AI Mode by Google was welcomed by the internet community with equal measures of enthusiasm and criticism. While some said that this would mark the end of an era of the internet and the beginning of a new one, others were concerned about the effects it would have on the SEO workforce. Google’s new AI Mode, currently only available in English to US searchers, is an upgrade...
Did you know? Nearly 90% of Americans searched for healthcare-related information online, before seeking medical care as they were curious (or anxious), to see how serious their health condition was, looking for local doctors or going through reviews, even before seeing a doctor. What does this mean for you as a healthcare provider? It means that if your healthcare practice isn’t ranking well on...
Google recently revised its official Search Central document to update its URL structure best practices page. Dated June 18, 2025, this refresh provides clearer, more detailed advice for web developers and SEO professionals to build URLs that crawl and index more effectively. The search giant announced that the aim of this “docs-only” update is to reorganize the document for “clearer flow and is...
In the ever-evolving, competitive digital landscape, maintaining a robust online presence is no longer optional – it’s necessary. As we move further into 2025, the competition for visibility in search engine results pages (SERPs) is fiercer than ever. SEO continues to remain at the center of successful Internet marketing and companies that overlook the importance of SEO risk losing visibility,...
In the same vein as its impact on lifestyle or fashion, influencer marketing is now playing a crucial role in the health and wellness sector. Influencer marketing in healthcare provides companies a way to humanize their brand, build trust, and share complex information in digestible formats. Medical businesses can partner with healthcare experts, fitness professionals, and pharmacists to promote...
Zero-clicks. The majority of online searches now end in zero-clicks, which means, users will have answers to their queries displayed on the search engine results page (SERP), rather than a series of external links to click on. If you’re keen about statistics, let me present this to you: over 65% of all searches are now zero-clicks, with that number to surpass 70% by the end of 2025, illustrating...
For many years, search was typically limited to computers and smartphones, dominated by Google’s model of delivering ranked lists of links. Businesses that wanted a strong online presence had to optimize for search engines utilizing traditional strategies such as keyword targeting and link building. However, the advent of generative AI tools such as Google’s Gemini, ChatGPT, and Bing AI Chat has...
In today's healthcare industry, one-size-fits-all marketing strategies are becoming increasingly ineffective. Patients expect tailored experiences that speak directly to their needs, values, and preferences. As a result, customized healthcare marketing campaigns that focus on personalization in healthcare campaigns are growing in demand, as they improve patient engagement, drive brand loyalty,...
A healthcare website is the doorway to optimized online presence, increased patient intake, and enhanced financial health for medical organizations. However, with smartphone search becoming the dominant form of online searching, practices that do not prioritize mobile optimization for healthcare websites do not stay relevant with users. As a result, you may miss out on a huge chunk of...
“Oh! Yet another marketing buzzword.” As a digital marketer, these were my first thoughts when I initially heard about SCO marketing. But, after a bit of digging in, I slowly realized it has the real substance to help improve your digital presence. In the digital world of optimization, SEO is no longer the only game in town. With digital marketers slowly drifting away from the traditional routes...
