Google Completes Rolling Out Their September Core & Product Reviews Updates

by | Published on Sep 29, 2022 | Google Algorithm Updates

Google has confirmed in its search ranking update page that they have completed rolling out a recent core algorithm update and product reviews update, as of September 26, 2022.

Google Core Updates


While the product reviews update took six days to complete, beginning Sept. 20 and concluding on Sept. 26, the core update took 15 days to roll out, starting Sept. 12 and ending on Sept. 26.

Any significant changes for web traffic and ranking can be likely the result of one or both updates. As the rollout is complete, it’s time to assess the impact of the updates by analyzing the website’s rankings and traffic patterns.

Is Your Website Impacted? Read here..

Core Update Impacts

According to Google’s John Mueller, when recovering from a broad core algorithm update, it is important to improve your website’s content rather than implement technical fixes.

Google’s John Mueller, during the Search Central SEO office-hours hangout recorded on October 8, 2021, said that “With the core updates we don’t focus so much on just individual issues, but rather the relevance of the website overall. And that can include things like usability, and the ads on a page, but it’s essentially the website overall.”

Based on this quote, changes to search rankings across a majority of your website’s pages indicate the core update impacted you.

Impact of Product Reviews Update

Only websites that publish product reviews are likely to be impacted by product review updates.

Any changes that are limited to product review pages can be because of the impact of product review update. Keep track of page rankings to know the impact.

However, ranking changes across your entire site are more likely the result of the core update.

The Golden Tip – Focus on Content

Once your site is impacted by a core update, it won’t automatically regain its previous rankings. So, you need to rectify the issues.

Mueller says that, “It’s not so much that we would consider it a situation where you have to fix something. But rather, when it comes to relevance, if you work on improving the relevance of your website, then you have a different website, you have a better website.

So it’s not that we would switch back and say oh, it’s like the issue is fixed, and we will change it back to the previous state.

But rather, you’re saying well this is a better website now, and we look at it and say oh it’s a better website. It’s not the same or comparable to before, so it would be kind of tricky to expect that it changes to the state it was before. But it’s a new website, it’s a better website.

I think, especially with core updates, when you’re talking about recovery, it’s not so much you’re recovering but rather Google is seeing that you have a better website and reacting to that.”

Make some major adjustments to the content. What can be done is – Never neglect the on-page content, while focusing on technical fixes and user experiences. Though correcting the technical issues help to a certain extent, more improvements can be achieved by making major changes to content. Work on the content side helps Google to see your website as something significantly better.

Tips from Google to Improve Your Content

Make sure your content provides

  • original information, reporting, research or analysis
  • substantial, complete or comprehensive description of the topic
  • insightful analysis or interesting information that is beyond the obvious

Check whether the headline and/or page title

  • provides a descriptive, helpful summary of the content
  • avoid being exaggerating or shocking in nature

Comparing Google September 2022 Core Update and Product Review Update

Here’s a brief comparison between Google’s core update and product reviews update

Google September 2022 Broad Core Update Google September 2022 Product Reviews Update
Launched on September 12, 2022 September 20, 2022
Rollout completed on September 26, 2022 (Two weeks) September 26, 2022 (Six days)
Targets All types of content Product review content
Recovery tip Focus on content and check Google’s core update advice Focus on content and check Google’s core update advice


This year’s Google algorithm updates that started with the helpful content update (Aug. 25 to Sept. 9), have come to an end with the rolling out of these latest updates.

Professional digital marketing outsourcing companies stay on top of Google’s changing algorithm updates to serve their clients better. Content writing services provided by MedResponsive, are designed to engage your target audience and increase web traffic. Discuss your content and digital marketing requirements with us at (800) 941-5527.

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