Business organizations try many business tactics to improve their performance. They don’t leave any stone unturned to ensure that they attract new customers and retain existing ones. But have you tried customer testimonials to welcome customers onboard? At this point, you might be thinking how customer testimonials are useful for business improvement? Well, they are very useful.
Customer testimonials are the feedback received from satisfied customers who speak of the value of the products and services provided by your business organization. Obtaining customer testimonials is a business strategy suitable for any kind of business.
Customer testimonials can be:
- Paid Customer Testimonials: Business organizations pay influencers to promote their brand through online platforms.
- Unpaid Customer Testimonials: These are genuine reviews or feedback from satisfied or happy customers that are given voluntarily or upon the company’s request.
A digital marketing service company can help you in handling customer testimonials professionally.
In marketing, customer testimonial is the same as social proof. Before purchasing a product from an online store, people usually check the reviews posted by others regarding the product. This would help with better decision making. This is the reason why most of the online stores try their best to get positive reviews from customers.
So, how do these customer testimonials help in gaining business profits? Let’s discuss the benefits of customer testimonials.
Benefits of Customer Testimonials
The benefits of this marketing strategy include:
- Proactive word-of-mouth publicity for your products and services
- Can create a deep and emotional connection with customers
- Improve the reputation of your brand
- Free promotion for your brand
- Would boost SEO
- Would build trust among customers
- Would encourage others to make more or repeated purchases
- Would boost opportunities for learning
- Will help generate leads
- Can grab attention from target audience faster
- Would increase the click rate
Satisfied customers can promote your brand via different methods including quotes, video, audio, social media, images, peer reviews, blogs and the list goes on. Thus, in one word, we can say that testimonial is an umbrella term for different methods of giving customer reviews. If you use these types of testimonials effectively, it would help your brand to generate leads. Here are some tips to use testimonials effectively to generate future leads.
Tips for Using Customer Testimonials for Generating Leads
- Upload Testimonials on Social Media
Today, people are more active on social media though they are leading busy lives. Thus, social media is a good venue to use for marketing purposes. You can upload testimonials on such platforms. People might surf for the reviews from users before buying a product. Social media users trust the reviews and often end up purchasing the products with excellent reviews. For this purpose, you can make use of some social media platforms such as Instagram, Facebook, LinkedIn, Twitter and so on. These platforms are the best for uploading testimonials, including videos or images your customers may send you along with their reviews.
- Present It More Specifically
The targeted audience would not fall for testimonials with vague, fluffy and superficial language. In fact, it might negatively affect the marketing of your products and services. The best testimonials are short, specific and to the point. You can request your customers to give such feedback. The targeted audience read testimonials to understand the benefits and drawbacks of the product they intend to buy. So, it is necessary to provide such details in the testimonial. They should focus on how your business would help to solve the problems of your customers.
- Include Testimonials in Your Blog
Many people enter your webpage via blog through different sources. By keeping such an audience in mind, include testimonials as case studies in your blog. You can even add screenshots of the testimonials and social proof within your blog that increases the trustworthiness of the claims you make in your blog. This would help turn the visitors to your blog into loyal customers.
- Encourage Your Customers to Post Reviews
Positive as well as negative customer reviews are crucial for the growth of a business. Thus, encourage your customers to post reviews regarding your products and services. You can even offer rewards for your customers who post online reviews. For instance, if you own a restaurant, you can offer some percentage of discounts in customers’ bills if they show the proof of their review. Likewise, instead of a discount, you can announce special offers, coupons, and so forth in their next purchase if they show the proof.
However, if you announce or post rewards, you should make a clause’terms and conditions apply’ and also provide your terms and conditions underneath in order to avoid any confusion. Otherwise, this tactic would backfire, especially if you deny providing the offers to customers who don’t meet your requirements. This might end up in degrading your product.
- Add Testimonials on Your Website
The website of your company is the best place to add the testimonials of your customers. It is always better to add them on your landing page, as the audience can read the reviews when they enter your website. You can also add them to other pages like home page, product page and so on. Always try to place these testimonials near the Call-To-Action (CTA) button, as it has the potential for turning visitors to loyal customers.
Apart from the above-mentioned tips, there are other strategies you can use to generate leads via customer testimonials.
- Set up Google alert
- Develop testimonials in different formats to attract the target audience
- Choose your loyal customers for promoting your product
- Include them in your paid Ads for improving sales
According to recent studies, about 88% of buyers depend on online reviews before purchasing a product. This figure would witness a great surge as people are more engaged on online platforms these days. Therefore, you can make the best use of those platforms to generate leads and enhance your business. A reliable and experienced digital marketing service company could help you turn the valuable reviews from your customers into a powerful tool to take your businesses to the next level.
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