SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are two popular digital marketing tactics to enhance website traffic and conversions. Depending on the status of your organization and your specific marketing objectives, businesses can implement SEO strategies, a PPC marketing campaign, or both at the same time. Companies providing organic SEO services help businesses understand these tactics and determine whether to use or both in their marketing campaign. Here are the main distinctions between SEO and PPC.
SEO vs PPC
- SEO: Search engine optimization (SEO) is a set of procedures designed to increase the visibility of a website in search results. In essence, SEO aims to satisfy consumers’ search requirements by producing relevant, high-quality content and providing a great user experience.
- Free traffic
- Results take longer
- Organic rankings on SERP
- Uses link building
- Results are difficult to quantify
- Better visibility
- Long-term strategy
- PPC: PPC, or pay-per-click, is an online advertising method where advertisers place ads on a platform like Google Ads and are charged each time a user clicks on them. PPC can assist businesses in reaching in front of the audience with a fine level of targeting that conventional advertising is unable to do.
- Set your own ad budget and bids
- Immediate but unpredictable traffic
- Paid position on SERPs
- Display your advertisement on Google partner websites
- Tools like Google Analytics can help monitor results
- Short term strategy
If you want to see and maintain results over the long term, SEO is the best course of action. While Google Ads is better for quick, higher rankings and SEO is better for long-term search engine ranking. However, ultimately it’s not about choosing between Google AdWords and SEO — it’s about how much should you invest in each strategy. A reliable organic SEO service can help you in implement the right digital marketing strategies, improve the performance of your business and also increase ranking and traffic.
MedResponsive is a digital marketing service in the USA that helps businesses to implement the right online SEO strategies to maximize sales and ROI.
Our team has extensive in implementing PPC advertising as well as organic SEO strategies that can increase audience engagement, ranking and conversion rates.
Get a free trial – call (800) 941-5527