Scientific advancements and technological innovations are rapidly transforming the healthcare landscape, profoundly influencing clinical processes, performance, and overall care quality. Among the most pivotal developments in this progress is the adoption of Electronic Health Record (EHR) systems. By integrating EHR systems into healthcare networks, medical practices can optimize their...
How Long Does It Take For Schema To Rank?
During a weekly SEO questionnaire session hosted by Search Engine Journal, a user inquired: "How long does it take for schema to appear on a SERP?" Let’s explore the key points in the expert response to this question, including the clarifications about schema markup SEO, as posted by searchenginejournal.com. What is Schema Markup? Before discussing how long schema markup takes to impact ranking,...

Google Unveils Search Quality Rater Guidelines 2025 Update
Google released an updated version of its Search Quality Rater Guidelines document on January 23, 2025, expanding it from 170 to 181 pages. This document serves as a reference guideline for third-party quality raters who assess the quality and relevance of search engine results. The revisions include significant changes such as the following outlined in the change log of the second appendix:...

Outsourcing vs. In-house Social Media Management: Pros and Cons
More than half of the world’s population are on social media—liking, commenting and sharing petabytes of content, every second. This opens up an unprecedented opportunity of accessing a vast sea of potential customers for businesses and at the same time, a big question as well: Should I manage my social media in-house or outsource it? Social media once was D.I.Y—anyone with basic computer...

Leading App Trends in Healthcare for Elevating Patient Experience
In today's fast-paced digital era, the healthcare industry is experiencing a significant transformation driven by technological advancements. The healthcare sector has embraced innovative technologies to improve patient care and operational efficiency. Custom application development services play a pivotal role in creating medical apps that cater to specific healthcare needs. Custom healthcare...
Google Introduces Source Column for Performance Max Campaigns
Google recently introduced a subtle but significant update to the Google Ads search terms insights report for Performance Max campaigns. This update adds a new “Source” column, providing more granular data on where clicks, conversions, and other metrics originate. This enhancement was initially highlighted by a LinkedIn user, Natasha Kaurra, who shared the post, writing: “PMAX now has a "source"...
Understanding Page Experience in 2025
65% of all web traffic comes from mobile devices. Yet, 96.55% of all web pages receive ZERO search traffic from Google! How’s that even possible? This would be the first question that popped up in your mind, while reading these mind-numbing stats. Yet, it is true. The majority of websites receive no traffic and they are forever lost in the deep, infinite crevasses of cyberspace. We live in an...
Google Algorithm: How Has It Evolved Over the Years?
It may not be surprising these days how Google seems to know exactly what we are thinking about when it presents search results; regardless of whether we are looking for a nearby cafe or a complex scientific formula. It all comes down to the magic of the search engine giant’s revolutionary algorithm. But, as you may know, Rome wasn’t built in a day. Yes. This magic wasn’t conjured up in a day...
Local SEO Tips to Supercharge Your Rankings and Conversions
In this dynamic digital landscape, businesses must prioritize visibility to attract local customers. With the increasing reliance on online searches, (particularly for nearby services), ensuring your business appears consistently on top of search results is essential. Local SEO (Search Engine Optimization) is vital to achieve this goal. It involves optimizing your online presence to connect with...
Do Doctors Really Need SEO for Their Practice?
In this digital age, the way patients search for healthcare services has evolved tremendously. Earlier, patients relied solely on word-of-mouth or paper directories to locate medical professionals. Today, most people turn to search engines like Google to locate doctors, clinics, and hospitals near them. This radical shift in patient behavior makes SEO for doctors an essential component of any...