Top Mistakes to Avoid in Social Media Marketing
Based in Tulsa, Oklahoma, Medresponsive has extensive experience in providing digital marketing solutions for diverse clients. Our digital marketing agency follows SEO best practices to help client businesses rank high in organic search results. Our services range from medical website design to SEO services, CRO and medical application development.
In today’s podcast, Dame Colquhoun, our Solutions Manager/SEO Strategist, discusses common social media marketing mistakes that need to be avoided to make your social media campaign a huge success.
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0:00 – Here are some of the top social media marketing mistakes that need to be avoided to have a greater chance of your social media campaign becoming a success.
0:11 – Introduction – Though most businesses use social media marketing, few actually excel at using this marketing strategy in the right way and get quickly discouraged when there are few or no positive results. Social media marketing is one of the best ways to expand business reach and gain quality customers. Regarded as a critical strategy for modern businesses, marketing a certain brand using social media can be challenging as there are millions of potential customers to engage with. So you need to stand out among the competition and create a personalized approach.
0:51 – Significance of Social Marketing
Large companies or businesses often understand the significance of using social media marketing to promote their services and reach out to a greater number of people looking for similar services. However, posting on social media platforms like Facebook, Instagram or LinkedIn won’t suddenly bring any kind of magical results or a flood of customers to your business door. Like any other digital marketing medium, social media also takes its own time testing and most importantly, you have to have patience to succeed. In short, the marketing efforts need to be guided by a well thought out strategy.
1:40 – Top Social Media Marketing Mistakes to Avoid
Just as any other marketing tactic, marketing on social media must be done with care and in the right direction. Mistakes are bound to happen and can prove very costly. Many marketers make mistakes when they first implement a social media marketing strategy due to the wide variety of options. Here discussed are some top social media marketing mistakes that need to be avoided in order to increase your chances of success with your social media campaigns.
2:11 – First up is – Dismissing Social Marketing as Ineffective
Believing that social media is not right for your specific demographic or industry is wrong. There is a common misconception that social media is only for teenagers and the tech savvy. That is no longer the case. For instance, it is estimated that the fastest growing demographic on Twitter is 55-64-year age bracket and that the fastest growing demographic on Facebook is 45-54-year-olds. Social media has penetrated into all layers of society. Therefore, managing to put together an effective social media strategy ahead of the competition will be an added advantage.
2:58 – After that would be – Starting without a Strategy
Businesses often make their first steps into the world of social media without devising a solid plan or marketing strategy. As social media is a growing outlet, billions of people can be reached by a single endorsement, which means there are tons of variations in strategies to take. Of course, not one strategy is the ideal strategy, so keep creating and testing. Please make sure to take time out to view the infographic within this blog post showcasing a basic guideline for scheduling your posts on the major social platforms. This post guideline was developed by Blog2Social who evaluated the average best times for posting using data updates from 60,000 plus businesses and bloggers around the globe.
3:55 – After that would be – Failure to Research Target Audience
As a large number of people use social media platforms, pinpointing the target audience group when posting content or sending promotions can be quite challenging. However, having correct knowledge about the target audience group and marketing effectively can help ensure success of the campaign. Don’t waste your time or your potential audience’s time. Try to design a campaign that actively works to reach the people that can benefit most from your products or services. Creating several customer persona sheets from your Google Analytics, email and social media statistics can be effective. Compiling all this data will help get a better idea about the target audience’s habits and interests.
4:50 – Next on the list is – Ignoring or Staying Silent in the Comments Section
Staying silent or ignoring the comments section is a major social media no-no. Leaving comments doesn’t just appeal to the algorithm, it also establishes connections with followers. Interacting with your target audience group in a friendly and comfortable way will encourage engagement and build trust with them. Make the best out of the audience’s relationship by listening to their suggestions and comments regularly. Listing down all the useful feedback and modifying your strategies accordingly will help improve social media performance of the brand in the long run.
5:33 – Next is – Deleting Negative Comments
Engaging in a lengthy and ugly conversation and then deleting the whole thread is a common social media mistake. For instance, if someone posts a negative review on Twitter and tags your brand, instead of letting frustration get the better of you, encourage the user to directly message you so that the issue can be resolved off public eyes. If the person commenting highlights your wrongdoing, without sending you a DM, thank them for the advice, reach out once again via a direction message or DM and improve. A simple apology or correction can turn any negative review into a positive experience. There are more options to go through once you get a chance to take a look at the written content online.
6:25 – Conclusion
Nevertheless, social media marketing can help expand or grow your business. But, at the same time, building a social media presence isn’t easy, as mistakes are bound to happen and can even show up at the ending of your marketing campaign. Avoiding the above-mentioned mistakes, companies can engage more effectively with their audience while attracting more social media users to their products, services and solutions.