Tips to Optimize Your Medical Practice Location Pages
Hello,
This is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.This week’s podcast will cover Tips to Optimize Your Medical Practice Location Pages.
Search engines have become an important element of the online experience for millions of users. Hospitals and medical businesses using digital marketing in healthcare can attract more healthcare consumers.
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Read Transcript
Hello –
This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com
Read Transcript
Hello,
This is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.
This week’s podcast will cover Tips to Optimize Your Medical Practice Location Pages.
Search engines have become an important element of the online experience for millions of users. Hospitals and medical businesses using digital marketing in healthcare can attract more healthcare consumers.
It is a fact that an increasing number of people use the internet to get health-related information. 93% of online activity begins with a search and avoiding search engine optimization could quickly place you in a disadvantageous position and even compromise your organizational goals.
Medical businesses that integrate location pages into their marketing strategies can efficiently keep up in today’s competitive world.
For multi-location medical practices or healthcare businesses, location pages are a fundamental component of a local SEO strategy. These pages help local patients find the information they need to contact you. To make sure your location pages are up to the task, you need to optimize your location pages with the following things:
The photos should be of high quality and if you are taking the photos with a modern camera then it tends to have unnecessary excessive metadata within the photo. Software such as ImageOptim can remove that meta data with lossless compression, meaning that the image quality isn’t compromised and software like ImageExifEditor can add meta data to images such as title, description, and even GPS coordinates. This may be useful for ranking.
The importance of a location page is that it helps search engines, such as Google, to find your healthcare business or medical practice and your business has the potential to be displayed on the first page of the SERP if users search by their location.
Researching and understanding how to setup your Google and other internet location pages can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, Google advertising, web design or internet marketing needs. Please contact us via phone or email with any questions.
Have a great day or evening!
Thank you for listening!