Facebook – Generic Tips
Facebook is an effective and popular social media platform to reach your intended audience and thus grow your business. Make the most out of your Facebook pages, ads, groups and events and make a major presence in the digital world. This is no doubt a cost-effective way to engage directly with customers and drive more traffic to your website.
With a large number of active users, Facebook is currently the biggest social networking service.
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
https://sproutsocial.com/insights/facebook-stats-for-marketers/

How to Use Facebook for Your Business?

Create Your Personal Facebook Account
Privacy Settings
You can adjust your privacy settings and thus control who can see your profile and information.
To set this –
Personalize Your Profile


Set up your Facebook Business Page
Now, business pages allow displaying posts created by pages into fans news feed. Post interesting information in these pages to build your relationship with customers and thus grow your audience base. All content formats on Facebook page will get indexed on Google.

Facebook Ads
Facebook now allows creating separate ad accounts for each client you serve and pay for ads with different payment methods and organize them.
Facebook Groups
In the Groups tab, you can find the Discover Groups landing page, where Facebook suggests groups for you based on certain factors such as pages liked by you or groups your friends were already members of. Both public and closed groups will be available. Before joining any group, make sure it suits your goals. To join some groups, you may have to answer a few entry questions.
While forming a new group, you can consider – creating communities around the products and services you provide, establishing authority by creating a group for email subscribers or forming a topic-focused community.
Make sure you build long-lasting relationships with customers in the group. Facebook groups for business can be public, private and visible or private and hidden. Choose the option wisely.


Facebook Events
To make your event more easily discoverable, make sure to –
Highlight your event by giving it a unique name, writing a clear description, using recognized venue locations and using attractive event photo and promoting your event with ads.
Follow these facebook marketing tips to increase your Facebook reach. Need help with Facebook marketing?
Contact us at (800) 941-5527 to schedule a FREE consultation with our senior solutions manager.
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