Social 101

There is no doubt that social media is a major player when it comes to communicating, trying new products, and identifying top brands.

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Social networks have transformed marketing, as this is where customers now communicate and interact online. There are diverse social media platforms – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, and more for customers to reach you.

Therefore, social media strategies are very important for businesses to build a stronger bond with their customers.

These strategies when executed the right way,  can increase your social presence and can have a major impact on your organization.

By optimizing your social media account for your targeted audience, you can

  • reach more people, who can be converted into customers
  • drive more qualified site traffic
  • increase the authority of your brand
  • engage those users to influence your customers’ behavior
Social Media Marketing Campaign

Choose the Right Network Platform

All social media sites are not created equal, and they are not the same in helping you reach your goals. Consider choosing the right channel that works best for your organization, based on your goals and target customer. Remember, each network works differently for each business. Check the functionalities of your site and make sure that they meet your business requirements.

Social listening tools can help you in finding out where your customers and related industries are having relevant conversations. Based on this insight you can choose the right platform to build your social media presence. If your concern is to improve brand awareness, consider sharing valuable content and client testimonials. With our dedicated efforts, we will successfully manage multiple accounts for multiple purposes; making sure we stay up-to-date with changing social trends on your behalf.

 

Why is Social Media Marketing Important to Grow your Business?

Your customers are online, interacting in social channels with their friends, relatives, and even other brands in search of information. To succeed in social media marketing, make sure you are around to answer their queries.
However, implementing just social media alone may not work. It is crucial that your social media efforts become an extension of everything else you do to optimize your business online.

Best Practices

Even if you are publishing a blog post or posting a video, make sure it has the right information that your audience is looking for. Use sources such as customer data, site data, or analytics tools to observe and evaluate what your audience community is looking for and find ways to recognize them for their advocacy. Post content frequently, so that your customers will be up-to-date on your products and services. Make sure that the content is engaging and not just promotional. Tools like HootSuite, Buffer, and Sprout Social help with scheduling posts, measuring engagement, and monitoring social chatter about your services.
Most top brands first build strong relationships with their customers. Such customers will be loyal and support your brand during hard and good times. They may also act as your brand’s advocates aiding you in establishing good relationships with old and new customers.
Check out or monitor customer feedback about related services on social platforms. Most users use social media to share real-time information. Information may even refer to opinions about a company’s product or service or recommending a product to their friends. Customers may discuss services related to your business. Why not listen and engage in those conversations? Clear insights into such a conversation will help you understand what customers actually like, their specific problems with any product, what competitors are doing to attract the audience, new offers from them, and more. Based on such details you can improve your performance. Make use of reliable social listening tools.
Make sure that users can find your content. For this, linking to your content properly across all social networks and cross-promoting your accounts will help with gaining visibility. Integrate social media into your marketing efforts as early as possible to explore the more social option.
We can also monitor the performance of the app after submission, and ensure it works as per expectations through analytics and direct user support.

Check these statistics

Users Statistics

Facebook

With the growing number of active users, this platform has witnessed huge growth and popularity since it starts. With a business Facebook Page, you can easily get connected with existing and prospective customers and improve your brand awareness.

Through interesting and informative posts, you can make users know who you are, what you do, and why they should choose your firm over others.

  • Setup a Facebook page for your business
  • Set achievable goals for your brand
  • Develop a content calendar
  • Highlight new offers on your products
  • Post informative content regularly
  • Choose the right metrics to improve audience engagement
  • Respond to messages
  • Create successful Facebook ads
  • Facebook competitor analysis
Facebook Business Page
Business LinkedIn Account

LinkedIn

With personal profiles and business pages, LinkedIn is a powerful tool for professionals, business owners, and social media marketers. Manage both your personal profile and business page through LinkedIn to establish additional credibility for your business. Moreover, paid advertising is an important part of any business’s LinkedIn marketing strategy. Its intro section allows business providers to highlight their services. Enabling you to successfully market your profile for potential customers to reach you. Here’s a brief overview of maximizing LinkedIn for your business:

  • Open a business LinkedIn account
  • Provide a good professional summary
  • Set your business info page
  • Fill the skills section with what you are best at
  • Add some accomplishments to your profile
  • List the specific services you offer
  • Develop an effective LinkedIn content strategy
  • Use hashtags to get more impressions on your content
  • Ask for recommendations from your customers
  • Consider advertising to promote business
  • Use Lead Ads to build new leads

Twitter

Consumers are often using their Twitter account to share and find content, where everything is at everyone’s fingertips – real-time information, news, up-to-date events, or any personal events. Businesses can live-tweet or share relevant content but simply filling out your profile, promotional tweets and messages can be boring.  Spice up your tweets with value-added headline variations.

  • Keep your tweets spam-free and be helpful to followers
  • Schedule and tweet at the right time when your audience is most active through freely given data
  • Respond to your community as quickly as possible
  • Avoid sending automated Direct Messages
  • Use #hashtags to expose yourself to a larger audience
  • Retweet to boost your community member’s content
  • Use tools with built-in analytics to track clicks of your content
  • and lastly, Consider Twitter cards that include templates for articles, products, and photo galleries
Twitter Account 

Basics to Successful Social Media Marketing

  • Evaluate your goals
  • Choose the right network
  • Write up interesting content
  • Post relevant images/videos
  • Maintain a content or publishing calendar
  • Build a relationship with your customers
  • Monitor and listen to social conversations

Social media advertising provides the opportunity to connect with your potential customers. Benefit from the power of social media for your business and see the wonders it can make when executed in an authentic manner.

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