With access to the Internet 24/7, people prefer to search information online preferably in mobile devices. So the latest trend is voice search, and spoken commands are quickly becoming the norm for accessing content from search engines.
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This is Monica Thomas the Search Marketing/SEO manager for medresponsive.com
Hello, this is Monica Thomas, the Search Marketing/SEO manager for medresponsive.com.
My podcast will cover ways Schema Mark-up Can Help Improve SEO Performance for Voice Search
With access to the Internet 24/7, people prefer to search information online preferably in mobile devices. So, the latest trend is voice search, and spoken commands are quickly becoming the norm for accessing content from search engines.
Due to the increased use of mobile devices for searching, Google Searches have now evolved from text input search to voice driven on natural language search. The goal of voice search is to deliver the correct answer. To help search engines access question and answer based text on your website when a visitor inputs a relevant question, it is important to use structured data markup in your code called Schema.
Schema markup is a structured data markup that helps the search engines understand the context of your website. It organizes and structures information on the website to associate entities with each other.
It comes in 414 types with 905 properties and 114 enumeration values. So, it is important to understand which type of schema should be used with your content. Schema makes a significant impact on SEO and voice search devices like Google Home, Alexa, Siri and so on. For SEO, the impact of schemas is usually in featured snippets, rich snippets, and Position 0 rankings.
Testing and Measuring Schema
Google’s Structured Data testing Tool helps to know whether you have correctly implemented schema markup or not. This tool evaluates the markup and finds out any errors that might be on the page so that you can correct them. It helps to ensure that you get the full benefits of using schema markup. To measure the success of schema deployment, the tool looks for the following things:
- Position movement
- Incremental impressions
- Incremental organic sessions
- Incremental organic driven leads
- Incremental organic driven conversion
Optimizing for Voice Search Means Optimizing for Featured Snippets
To optimize for both voice search and featured snippets, consider the following tips:
- Identify the questions where you are currently ranking in the top 10
- Find out the questions related to that query
- Decide how to structure your answer
- Offer a straightforward answer that adds value
- The answers should sound natural when spoken aloud
- Make sure that the character count fits the mobile screen
Optimizing Different Types of Voice Search
Voice queries are divided into three types- informational, navigational and transactional. Most people use voice queries for searching quick facts, asking directions, searching for a product or service, searching for a business and so on.
Ways to optimize your site to improve SEO rankings for Voice Search:
- Optimize for information queries
- Featured snippet optimization
- Better pagespeed
- Implement schema markup
- Write in simple conversational language
- Optimizing for navigational queries:
- Own your directory listings
- Get customer reviews
- Post location optimized, on site content
- Optimizing for transactional queries
- Create focused content
- Get customer reviews
- Publish FAQs
- Create voice action or chatbots
- Write in a conversational tone or language.
Schema markup enables search engines to return more informative results for users. It is a new form of optimization that is not well utilized at present. A website using schema markup will be visible to users, and users can see what the website is about, what they do, and where they are. Such websites will rank better in search engine result pages (SERPs) compared to websites with no schema markup. It is surprising however, that only few businesses have taken full advantage of schema markup.
Researching and understanding how to implement Schema markup can often be tricky and time-consuming. The SEO, Web Design, IT and Search Marketing team here at MedResponsive can help you with any of your SEO, web design or internet marketing needs.
Please contact us via phone or email with any questions.
Have a great day or evening! Thank you for listening!