SEO Case Study – Park Avenue Smart Lipo™
Park Avenue Smart Lipo™ is a leading plastic surgery facility based in Manhattan, New York City, committed to providing advanced plastic surgery procedures for men and women.The plastic surgeons employ cutting edge liposuction surgical techniques and technologies to provide the best results for their patients. They focus primarily on Smartlipo laser-assisted liposuction but are also specialized in performing other liposuction techniques such as VASERlipo and BodyTite.
We began working with the client right from the beginning. We first created the HTML and Flash versions of their website and then redesigned them into one. Google reviewed the site to ensure it met the requirements. We made all the necessary changes to ensure the site met the changing requirements of the various algorithmic updates. The client wanted to build an SEO strategy that would help generate long-term exposure, capture leads and convert them into paying customers. Through our SEO tactics and comprehensive content marketing strategy, we could drive more organic traffic to the client’s site. The latest trends in website design were also met, while the site became responsive.
Our SEO Strategy
Realizing the requirements of the client, we worked out a systematic plan to satisfy all their requirements. A combination of tactics was implemented, including site optimization, generating new and engaging content for the most important keywords, organic SEO and PPC campaigns, local SEO, social media optimization, and other link-building strategies to promote the practice. We:
- Conducted a thorough analysis of the website
- Developed a responsive site design
- Defined business-specific keywords and phrases that could generate a huge flow of traffic (Used advanced keyword research tools)
- Conducted a full website SEO audit
- Applied meta-tag optimization for all relevant pages
- Optimized all website pages and images
- Optimized the PPC campaign for paid search
- Executed off-page activities to drive more quality backlinks to the website
We could consistently meet the challenges posed by Google’s algorithmic updates. Design-wise, the website is stunning and attractive, and really showcases Park Avenue Smart Lipo’s services and professionalism. Patients are now able to get the information they’re looking for more easily. Organic search traffic to the surgeons’ profile pages and the number of conversions have increased tremendously.
The following are some of the results achieved:
Improved Organic Search
Organic search sessions kept improving steadily for the website. In August 2016 there were 82.97% new sessions, while in September 2016 the percentage had increased to 87.87%.
For the 10-month period from March 2 to December 31, 2015 to the 10-month period from January 1 to October 31, 2016 there was 36% improvement in the goal conversion rate.
From August 1 to August 31, 2016 the percentage of new sessions was 86.63%. From September 1 to September 30, 2016 the percentage had improved to 87.43%.
From January 1 to October 31, 2016 the client witnessed an improvement of 82.66% in sessions from the United States, where the focus of the client’s business is.
Improvement in Social Media
Between August 1 to 31, 2016 and September 1 to 30, 2016, social media traffic consistently improved from 830 to 1,336. In the month of September, the following were the percentage of sessions in the various social networks:
- Pinterest – 30.77%
- Facebook – 19.33%
- Twitter – 19.23%
- Instagram – 15.38%
- Blogger – 15.38%
Pinterest experienced the greatest increase in sessions from merely 16.67% in August, 2016 to 30.77% in September, 2016.
Thanks to these improvements the client has grown with us, with consistent growth in traffic, page views and goal conversions. This has helped them improve their business and earnings through increased popularity.
Needless to say, the client is fully satisfied with the results delivered with our intervention. Park Avenue Smart Lipo is continuing to experience the long term benefits of our SEO campaign.