SEO Case Study – HealthQuest


HealthQuest is a leading multi-specialty healthcare center in Brooklyn, New York City (NYC), providing the highest quality care and services available. Their treatment approach is singular, combining neurology, orthopedics, chiropractic, physical therapy, MRI & Diagnostics, neuromuscular rehabilitation etc. to ensure the best results. They also offer pain management, spinal decompression, weight loss and smoking cessation programs. MedResponsive has been assisting this NYC healthcare center with their online marketing needs since 2009.

The Challenge

The client has been having a steady increase in traffic over the years with contact form submissions & appointments. They needed help from an external source to meet up with this demand. The client also needed help in brand recognition and marketing of their services on social media platforms to strengthen their online and local presence. Additionally, they needed a makeover of their present website and mobile-friendly site with easy navigation.

Solutions Offered

An experienced hand in providing SEO services for diverse industries, MedResponsive is providing them with Social Media and SEO services. Solutions we offered include:

  • Creating a responsive website for them
  • Creating new website pages and optimizing content and their profile on major sites
  • Sharing their contents on popular social media platforms and doing link building
  • Performing local optimization for their targeted areas

Our solutions were focused on branding their image across all channels of social media as a top healthcare center, and getting them visibility across all search engines. This client could strengthen their brand and increase their online and local presence. We made changes to their website to make it look trendier with better navigation, and also created a mobile-friendly site for them.

This is an ongoing project. We provide HealthQuest with our services on a monthly basis. We make monthly enhancements to the site, integrate offline and online reviews and update contents so that they remain at the top of the search list.

Check out some of the results HealthQuest achieved with our SEO services.

Improved Organic Traffic

Comparing the values for December 2016 to January 2017, traffic increased from 16.25% to 62.82%.

Increased Conversion Rate

Conversion rate in May 2017 was 0.8%, which increased to 3.66% by June 2017.

Increase in Sessions

Focused on U.S.A, the number of sessions in December 2016 was 21.55%, which reached 86.36% by January 2017.

Comparing new sessions for December 2016 and January 2017, the value increased from 81.51% to 83.28%.

Improvement in Social Media

Social media traffic consistently improved between January 1, 2017 and August 9, 2017, compared to the previous period.

  • Facebook – 171.79%
  • Pinterest – 50.00%
  • LinkedIn – 300.00%
  • Google+ – 200.00%
  • StumbleUpon – 15.58%
  • Instagram – ∞%

The client is happy with us and with what we have achieved within a certain time frame. They are our present clients and with the results we have achieved for them, they are most likely to use our services in the future.