SEO Case Study – bodySCULPT®



bodySCULPT® is a comprehensive plastic surgery practice in Manhattan, New York City (NYC). The practice is specialized in providing innovative plastic surgery solutions for body enhancement. Led by two well-known plastic surgeons, this AAAASF-accredited plastic surgery center’s goal is to provide their patients with optimal experience using advanced body sculpting technologies and help them achieve optimal results.

Plastic surgeons at this practice offer a wide choice of personalized plastic surgery options ranging from liposuction, Brazilian butt lift, abdominoplasty / tummy tuck to breast augmentation and breast lift, to make candidates look and feel their best. Being an experienced hand in meeting the digital marketing requirements of diverse healthcare clients, MedResponsive has been assisting this client for more than 7 years. Our customized SEO and SMO strategies are helping this client achieve the successful ranking results they are looking for.

The Challenge

We started working for this site right from the beginning. The client’s requirement was an SEO-friendly website that would help them increase exposure on major search engines such as Google, Yahoo, and MSN.

Based on their requirement, we first created both HTML and Flash versions of the website, which we redesigned later into one. Overtime, Google reviewed the site to meet the latest changes in the overall design. Our team also started managing their SEO and viral marketing campaigns. Our comprehensive content marketing strategy and other SEO tactics helped to drive more organic search traffic to the site. To meet the latest updates and trends in website design, we also made the site entirely responsive.

Solutions Offered

Skilled in utilizing advanced SEO techniques that adhere to the latest search engine optimization guidelines, our team created a customized SEO plan for the site. Along with implementing successful SEO strategies, we designed the site to feature more than 100 pages with informative content, educational videos, easy-to-use contact form, social media buttons, and blog posts. After a few months the client’s site noticed a major improvement in all areas of performance including organic traffic, leads, and social media return on investment.

Our team’s efforts include the following among other effective SEO and SMO strategies:

  • Developed unique web content incorporating relevant keywords, as specified by the client
  • Content marketing strategies such as blog submissions, press releases and articles, and video marketing
  • Blog, news & wellness sections was built using the latest WordPress technologies
  • Optimized the web page Titles and Meta description tags for targeted keyword phrases
  • Optimization services were provided focusing on all major social media platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Yelp, and others
  • PPC campaigns were done and quality landing pages were created to gain exposure and increase search results
  • Monthly search engine tracking and analysis reports were provided to the client

We also successfully met the challenges posed by Google Penguin updates.

Here are some of the tangible results achieved.

Improved Organic Traffic

Comparing September and October 2016

  • traffic from organic search increased from 34.51% to 45.37%

Increased Conversion Rate

While the conversion rate in June 2016 was 0.96%, by July 2016 the rate increased to 3.84 %.

Specific Targeted Reach as of October 2016

As the practice is based in the U.S.A, our off-page SEO efforts were focused on improving the results for the same. The result is 78.88% search in the U.S. and the new users reached 92.73% by October 2016.

Increase in Overall Sessions

On comparing the overall sessions in percentage for November & October 2016, an increase of 73.98% found.

Improvement in Social Media

Comparing May 2016 and Aug 2016 traffic through social media channels:

Traffic Increased

  • Facebook – 213.33%
  • Pinterest – 96 %
  • Instagram – ∞%
  • Twitter – 200 %

Increased Number of Calls

The number of patient calls also increased considerably.

Increase Seen in Calls – 82.92%

The client has grown with us and now the practice offers more advanced liposuction techniques as well as non-invasive body sculpting techniques. To add more features, we redesigned the site for the second time. Now the site includes more than 200 pages, a review session, health & wellness blog segment and news area.

The analytics report showed measurable increase in website traffic, page views, and goal conversions. The client is very pleased with the results of the project and continues to use our services and enjoy the long-term benefits of the successful SEO campaign we have implemented for them.