PPC Tips
Unlike SEO or content marketing, PPC ads provide businesses with key opportunities to draw more exposure in search results and boost revenue.
Our PPC advertising helps with
Key Pay-Per-Click Advertising Tips
To optimize and boost your paid search campaigns, here are some expert tips from MedResponsive’s PPC team. These best PPC practices can boost your ROI, save time, and reduce ad spend.
Use Location Settings
Each business has certain key areas where their customers will be available more. Optimize location settings in your PPC ads by identifying geographic areas that include people with a higher tendency to convert. So, instead of wasting your money targeting people who are not interested in your business or services, use location targeting in your PPC campaigns to maximize the effectiveness of your PPC spend.
Target the Correct Devices
Use analytics to know whether your customers are using mobile or desktop to find your business or similar services. If most of your customers are using mobiles, increase your PPC bids on mobile targeting to reach them. Modify your bids based on device interaction.
Choose the Right Bid Management Option
Perform data analysis and check how many searches visitors take to convert with you.
Check Audience Data and Retarget
In paid search, you have to target people based on what they are looking for. Use remarketing lists for search ads (RLSAs) to sort through their interests and target the right audience that are most likely to convert. Businesses can create audiences based on specific pages they have visited on your website and demographic data and then retarget them for any relevant terms they search for.
Split your Campaigns by Products/Categories
Rather than having a broad account structure, it is better to have a granular structure that provides more accurate data and bid management capabilities.
You can also consider attribution, which is not that complex as everyone thinks. Google Ad’s data-driven attribution can be used to report ad performance and check which key points in the user journey are leading to your site conversions. Data-driven models use conversion data to calculate the actual contribution of each keyword. Data integration helps to enhance bidding strategies.
Need support in managing your PPC accounts in a budget-friendly way? Contact MedResponsive at (800) 941-5527!
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