Local SEO for Multiple Locations

If you want your business to stand out in local searches, and drive more traffic through online leads, then you need an effective local SEO strategy. But what if you own businesses in numerous locations or independent franchises in multiple locations? How can you drive success across all facets of your business when you’re dealing with more than one location? That’s when you need local SEO for multiple locations.

Yes, this strategy is a bit complicated but with MedResponsive to assist you there’s nothing to be concerned about. We fully understand the ins and outs of implementing a multi-location strategy that is scalable.

Whether you own a hotel with thousands of franchises, a law firm with offices in various locations, a real estate agency with hundreds of agents, or a medical practice with multiple clinics, we assure our thoughtful multi-location based SEO strategy for you.

Multiple – Location SEO – Why Is It Needed?

In this digital era, online search is incredibly valuable to local businesses.  1 in 3 people conduct an online search on their smartphones before visiting a store and 78% of local mobile searches result in an in-store purchase too. According to WebFX:

  • 46% of Google searches are for local businesses
  • “Near me” searches have increased more than 500% in the past few years
  • 50% of users visit a store within a day of a local search
  • 28% of local searches result in a purchase
  • 97% of search engine users search online to find a local business
  • 97% of consumers check a company’s online presence before deciding to visit them

From these statistics it’s very clear that if you want your business or brand to get more customers by ranking in search engines, you may need Local SEO. And when it comes to businesses with multiple branches or franchises, having a multi-location SEO strategy at your disposal for your businesses will come in handy. We ensure that your local business website pops up for relevant searches and that the information presented is accurate.

Brands that fail to do local SEO strategy for multiple locations might miss out on prospective customers who are searching for them in both a location-specific and generalized capacity. Don’t end up like your competitors.

How Is Multiple Location SEO Done?

Running a local SEO campaign for multiple locations isn’t that different from what’s required for a single location. The principles are the same, but you may have to do a bit more legwork and keep track of the details.

Our approach to SEO for franchises/ businesses with multiple locations is built mainly on five strategies:

Building an effective SEO Strategy: We start creating a SEO strategy for the multi-location businesses. To personalize your customers experience, we first focus on:

  • how customers search for your product/service;
  • what devices they use to search;
  • what the typical customer journey is like;
  • what are the various SEO-associated touchpoints that can be identified, and so on.

Next we perform a SEO, content and conversion audit, to look at:

  • How well our customers are performing for the keywords they want to rank for
  • Negatively impacting SEO factors – such as slow site speed, a poor mobile user experience and duplicate content
  • Any penalties their website may have been hit with
  • Any backlinks that have been linking to their website
  • There’s considerable incoming traffic to the website, but visitors are bouncing

With the help of these audits, we can help you identify improvements to make.

Once we have an idea of what we need to improve upon, and areas with growth potential, we can narrow down your objectives to develop a project plan by commencing a discussion with a team of SEO experts, technical staff, creative staff, brand managers, content creators and other employees about real-world timelines and resource availability.

Simple right!

Conversion Rate Optimization: Website Conversion Rate Optimization (CRO) and SEO work in tandem, as it helps develop an engaging website with better user experience (UX). One of the major determining factors in the success of SEO efforts is the UX of a website and it translates into:

  • Pageviews
  • Time spent on page
  • Website visits
  • Backlinks to your website
  • Increased social shares
  • More referrals to your website
  • More conversions

Knowing very well that a solid understanding of our target customers is necessary. We target all these factors while improving website conversion. We also design every part of our customer’s website, keeping usefulness in mind – which means developing a responsive design (to work on all devices), each page provides value to visitors by offering a relevant solution to the reason that drove them to land on the page, using proper CTA (clear call to action) to increase website engagement.

Multi-Location Business Content Marketing: Even though the marketing world is dynamic and ever-changing, content marketing is still very much at the heart of digital marketing. Together we’ll develop a lead generating machine to help your business build trust and authority with leads and customers.

Good content that is related to one’s business and published online continues to be a vital tactic for bringing in traffic and conversions. Once we design a project plan based on the customer’s requirement. Franchises and multi-location businesses need to create location-specific content for their websites in the form of –

  • Blogs
  • Articles
  • Landing pages
  • Press Releases
  • Product copy
  • Photos
  • Infographics
  • Videos
  • Podcasts
  • Social media

Using these curated versions of compelling created content, these variations will increase your chances of capturing the attention of a previously uninterested visitor. Making marketing your message much more effective.

Another good form is to use Guest blogging. It is also a great content marketing strategy as it can boost search results by linking back to the local business website.

Website Optimization: To make a website search engine-friendly, we optimize it with all technical aspects such as

  • Fixing all technical SEO errors
  • Securing with Secure Sockets Layer (SSL) encryption
  • Keyword-optimizing
  • Making the site fully functional and easy to navigate on all devices
  • Removing broken links
  • Ensuring pages load quickly
  • Using high-quality content that’s relevant to your target audience and optimized for conversions
  • Featuring location-specific content and an embedded Google Map of your location

The next thing to keep in mind in terms of search engine friendliness would be Google constantly evolving their standards for a Google-friendly website. We monitor continuously for the latest announcements and update the websites accordingly.

Developing Authority and Trust: We help our customers build authority and trust among their audience. These efforts result in increased monthly traffic, leads, and more importantly, being rewarded with higher results for our clients with multiple locations. Moreover, reviews are also an important factor that can influence your ranking.  A high number of reviews on sites like Yelp and Google My Business helps a business flourish and as a franchise or local business of a multi-location brand, you need to get a high number of highly-ranked reviews. This is because,

  • According to the Association for Psychological Science, when online shoppers see two products with the same rating, they’re more likely to purchase the product with more reviews
  • Similarly, more than 85 percent of consumers trust online reviews as much as they do personal recommendations from friends and family

So, to increase trust and authority on review sites, we take these steps into consideration:

  • Optimize your presence
  • Strategically respond to reviews, even negative ones
  • Get more reviews by letting happy customers know you’re on review sites

All these strategies could be an intensive process, but with a good overall strategy, and an efficient plan of attack, you can get more business at every one of your locations.

How MedResponsive Can Help

Whether you have 20 locations or 2000, we know that each branch needs specialized marketing attention in order to succeed. Therefore, we create a thoughtful multi-location SEO strategy for businesses with multiple locations – as we possess the skill and knowledge to do so successfully. We also understand that this is an ongoing process which should be expected and managed for scale.
We will help in comparing rankings against your competitors and create ‘roll-up reports’ to view ranking trends for multiple locations. We help you in building new listings to boost local SEO. With our fully managed service we can help you scale up listings building with accurate submissions and with a fast turnaround.

We also:

  • Help in defining various target audiences by identifying various personas and their attendant behaviors
  • Target all types of prospective audiences by conducting comprehensive keyword research — focusing on both general and geo-specific terms in order
  • Produce keyword-rich content
  • Build brand awareness, trust and equity by engaging in authority-building campaigns on both a local and national level

Give us a call at (800) 941-5527 to know more about multiple location SEO.

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