Healthcare has become consumer driven now. The Internet has encouraged a transition of power from hospitals and providers to patients and families. You need an effective digital healthcare marketing strategy to remain competitive in the hospital and medical services industry. Your focus should be on improving ease-of-use of your hospital and make your functioning and services more transparent to your patients.
Do you know that at least 15% of the people in your market are looking for hospital services at any given time? The healthcare phrases typed into search engines on a daily basis are numerous, and your challenge is to determine which searchers would convert into patients.
It’s time you used your website to streamline your relationships with your patients and visitors, ensuring a one-of-a-kind user experience and providing the information or service they are looking for. This is exactly what MedResponsive, an MOS service can help you achieve. We’re a results-driven digital marketing agency, providing targeted digital marketing and SEO for hospitals and healthcare organizations.
Our website marketing strategies are designed to make you stand out in the highly competitive healthcare market, raise awareness about your treatment options and efforts in the community, and educate your patient populations.
Are your healthcare marketing strategies effective?
Call us at (800) 941-5527
Our Hospital Marketing Strategies Include the Following:
A search engine optimization (SEO) program increases a site’s ranking and visibility in Google and other search engines. It also encourages easy web browsing. We do our own market research to provide the most effective keywords, metadata, sitemaps, and targeted content for your hospital. Our medical SEO strategies are designed to help you reach new potential patients and drive inbound leads. By monitoring and modifying SEO tactics, we help you compete with other leading websites and stay on top of the rankings.
A website that adapts well to a variety of screen sizes, including desktop computers, tablets, and smartphones will provide the best user experience for your website. More and more online seekers are using advanced devices to search for healthcare services. Our team designs easy-to-navigate websites with flexible images and fluid grids that size correctly to fit the screen. This eliminates the need of enlarging the image to read/see the content and increases the chances of a click. The content is perfectly displayed for every type of device and gives users an optimal viewing experience.
Strengthening your hospital brand starts with improving the quality of your brand’s content. High-value, SEO-rich content clearly demonstrates your expertise in the industry. It is the best way to connect with the public, and to start building recognition in the community. We help to demonstrate your expertise in the healthcare field via blog posts, press releases, articles and other online content.
This involves evaluating your website and services to choose the keywords and semantic themes that will drive the most valuable traffic to your website. We promote infographic content and create effective landing pages. Our team focuses on contributing content to high quality, influential sites and writing better content. Using Schema markup, we convey your brand image to search engines.
Popular social media platforms such as Facebook, Twitter, and LinkedIn are an integral part of healthcare marketing. Your patients are out there. With an active social media presence, hospitals can improve brand recognition. Our online marketers focus on building for you a powerful and appealing identity, and sharing educational content that naturally attracts visitors, builds trust and inspires loyalty.
Hospitals rely heavily on local customers. For the same reason, high priority should be given for local visibility through local listings, and local SEO. Healthcare is one of the only industries in which Google allows users to submit both a physical business listing and a listing for each doctor that works there. We also add the physician’s listings on websites including Healthgrades, ZocDoc and WebMD.
A well-executed PPC or paid search marketing campaign will get your ad in front of the targeted patients at the exact moment they’re researching health information. Using geo targeted keywords and well-designed landing pages, we help you reach your potential patients in no time.
Dial (800) 941-5527 and learn how to take advantage of the diverse online marketing strategies for your practice’s growth and development.