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How to Create Effective Blogs for Healthcare Websites

How to Create Effective Blogs for Healthcare Websites

When writing blogs for healthcare websites, you should ensure consistent online engagement. Increasingly, businesses are turning to digital marketing to promote goods and services instead of traditional marketing strategies like in-store marketing. In order to increase the credibility and authority of your website, medical SEO services must be consulted.

In addition to organic traffic, your website will have the potential for generating prospective patients and current patients. To write compelling blogs for healthcare websites, you will need to focus your efforts and resources. This blog is aimed at giving tips on writing compelling blogs for healthcare websites.

Write Compelling Blogs for Healthcare Websites with These Effective Tips

  • Analyze the audience’s medical comprehension level

Medical terminologies can be confusing to a general audience. The medical jargon is easily understandable for the science community. But when we write content for a general audience, make sure that you use plain words with a proper description of the medical terms used. For instance, when you mention cardiovascular disease, atherosclerosis is an associated medical term. However, your target audience might not be familiar with this term. Ensure that a person without a medical background can understand the content you are creating. The content has to convey how the subject personally influences the reader. Highlight how your product or service stands out among the competitors in benefiting prospective clients.

  • Catchy headlines to drive attention to your healthcare website

The blog post headline is the key element of your content. Yes! You heard it right. The headline of the content on your healthcare website has to catch the attention of your target audience. Write a headline for your content that can make your readers promptly click on it. Dedicate adequate time for writing a headline that reflects the information in the body of the content. It should be emotional and stir the curiosity of the reader.

When one reads the caption, they should feel that the product or service description will satisfy their intent. The core necessities of the prospects have to be addressed like their needs and insecurities. Content writing services can assist you in writing unique and informative content for your healthcare websites.
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  • The right content to reach the right people

The healthcare space is competitive and there are numerous blogs out there on medical content. You need to keep up with the pace by consistently posting informative articles. The content has to resonate with the target audience. You can add patient stories that explain a complex medical subject with simplified relatable content. It should connect with the readers and help generate prospective clients.

Sharing a synopsis of the application of a particular technology in improving a patient’s life is also an effective marketing strategy. What you need to focus on is constantly engaging with your audience. Actionable and advice-based blogs can get this job done. Ensure that when you create content for healthcare websites, you are mapping the content around the journey of the buyer. The blogging stage has a significant role in digital marketing. Digital marketing services are essential to carefully curate content to reach out to current and prospective patients.
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The content should have the following:

  • Ensure that details of the service you are intending to introduce through the content is clearly conveyed
  • Mention only legitimate claims of the services you have given.
  • Highlight the benefits that would be delivered by your product or service to your prospects.
  • Mention how you work on prioritizing patients.
  • Track the buying motives of the prospects and address the same.
  • The claims made in the content have to be supported with testimonials. It should focus on excerpts that highlight the benefits of your services or goods.
  • Call-to-action to stimulate prospects

Your digital marketing strategy is a success if the prospects turn into your customers. To make this possible, you need to add call-to-action in your content. You can use tools like graphics and buttons to prompt readers to perform a specific action. The call-to-action can be in the form of an instruction or directive. Embed your call-to-action throughout your blog posts and social media posts. A compelling blog for a healthcare website is incomplete without a call-to-action section.

  • Concluding your healthcare blog post in such a way that it moves the reader to the next step

You have to conclude the blog post with a positive note, giving no room for skepticism and confusion among the readers. It should strive to build relationships with the prospects. Whatever the content, the conclusion has to specify the benefits the readers can reap with your products or services. You can make the conclusion of the content more actionable by making them know the advantage when they ascend next to the sales pipeline. This can drastically improve your lead generation results. Again, mention what is unique about your product or service.

Above everything, developing original content is the core requirement when creating blogs for healthcare websites. The uniqueness of original content enhances the credibility of the website and this, in turn, can convert prospects into customers.

 

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How to Grow Your Dental Office with Instagram Marketing

How to Grow Your Dental Office with Instagram Marketing

With the plethora of social media platforms, dental Instagram marketing can be challenging. However, it is a powerful way for dental practices to increase patient base. Regardless of the size and location of your dental practice, Instagram is one of the most effective social media channels for digital healthcare marketing. Maintaining an active Instagram presence can help showcase a more personal side of your practice, connect with patients locally which in turn can boost product or service promotion.

Nowadays many patients are paying more attention to Instagram business account because this visual platform allows posting images and videos to attract potential patients and creating interest for specific products and services. A reliable healthcare digital marketing agency can provide the right assistance to dentists to optimize their Instagram page and attract more potential patients.

Why Is Instagram Relevant for Your Dental Practice’s Success?

Instagram marketing for dental offices is one of the most effective methods of increasing your dental practice’s online visibility. Dental practices planning to create a sustainable influx of new patients need to do the same to connect with current and prospective clients themselves.

Compared to other social media platforms, Instagram creates a visual effect that allows dental practices to create deep connections with their target audiences. The “anonymity” feature that Instagram offers allows users to explore key issues (that one might be cautious of on other social media platforms) and allows to like, comment and engage with posts more freely without the fear of being judged publicly.

With quick search features, it is possible to easily locate your competitors in the dental field and gain important insights into how they are achieving success in their Instagram strategies. This in turn helps gain access their methods, improve upon them thereby allowing them to divert some of their own traffic to your dental practice.

Features like Instagram stories, searchable hash tags, and geo-location tracking help dental practices to explore new revenue streams (that they were not aware of). The video upload feature that helps engage target audiences makes this social media platform clearly business- friendly.

Dental Instagram Marketing– Top Strategies

Before diving into dental Instagram marketing , it is important to take time to learn the basics. As this platform revolves around visual content, just posting any vague content won’t bring the expected results. Visual appeal is key when it comes to engaging potential followers and making them aware of the latest news and services.

Therefore, Instagram posts need to be eye-catching with the right background or applied photo filter. In fact, incorporating simple details can make a lot of difference when it comes to establishing your dental practice on a social platform like Instagram.

Here listed are some of the top tips that help maximize a dental Instagram marketing strategy : –

  • Turn on the Business Account – If your dental practice already has an Instagram account, make sure it’s a business account. Make sure to add some basic information in your business account like- physical address of the practice, front desk phone number, business or walk-in hours – that a standard account doesn’t offer.
  • Optimize Your Profile – Optimizing your dental practice’s profile is very important. Do some background work on the profile as this is what your audience sees when they search for your posts. Typically, Instagram profiles are deceptively simple.Therefore, it’s easy to focus on certain key features like – name of the dental practice, practice logo or the portrait of the dentist, website link, call to action button and description of dental practice – that help market your dental practice. Make sure to add relevant keywords like location or type of dentistry – while adding description. Always highlight the unique aspects of your dental practice and what makes your practice stand apart. Also, use emojis (wherever relevant) to include some visual touches in the description.

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  • Use Appropriate #Hashtags – Hashtags are important as they help expand the exposure of your posts and widen the audience that view your content. Posting content with the correct combination of popular and trending hashtags on Instagram can help increase engagement. However, overusing these hashtags can increase spam activity on your profile. Try to use 3-5 quality hashtags that describe your post. In addition, add location tags to enable potential patients to find you when searching for your dental practice.

East Village Dental Center

  • Create a Content Strategy – To be successful on Instagram it is important to have a regular flow of content. Create a definite content strategy by including a variety of posts like – personal posts (that show off your expertise in dental work), educational posts (that reveal your personality alongside your expertise level), Behind the scenes posts (that introduce office and staff to new and returning patients) and case study posts (with the patient’s permission) that allow you to showcase the quality of your dental work. In addition, organize these posts into a content calendar.Also, post relevant content at regular intervals as this helps dental practices to easily interact with the patients and thereby increase the total number of followers.
  • Use Video Content – Creating and publishing videos on Instagram is a crucial strategy for social media healthcare marketing. Right from alleviating fears about dental procedures to connecting with the personality and atmosphere of your dental practice, strategically created video content may lead to increased traffic and conversions. For instance, posting live videos can help expand your credibility as a dentist. Video options like Instagram Stories help create a loyal following of patients within their communities.For instance, dental practices can “go live” and pass on their message using video. Other video ideas like – sharing patient testimonials, conducting social-media contests, Live-streaming (during local events or dental conferences) and creating videos that greet patients or team members on their birthdays etc.
  • Use Eye-catching Images – Post eye-catching photos or images that convey your dental team culture. Share visually interesting images in and around your practice like – snapshots of patients and team members. Share a photo along with its story.

Morningside Dental Care

  • Hold Contests – Holding contests can help reward your current followers and generate more number of followers on Instagram. It will also create a buzz around your brand and will have a significant impact on increasing followership. Key ideas for Instagram contests include – Commenting contests (wherein participants have to comment to enter) and “Like” or “Share” to win contests.
  • Publish Employee-related and Employee-generated Content – Instagram platform allows businesses to tell a visual story about their dental brand. As per social media marketing experts, employee-generated content receives more engagement than content shared from the business itself. In addition, employee content significantly improves brand messaging.

Eastvillage Dental Center

  • Cross Promote Instagram Posts – As a dental health provider, another way to increase followers is to post across all of your social media profiles like Facebook, Twitter, LinkedIn, etc. Then, invite those followers to also follow you on Instagram. As they are already following you on other social media platforms, this step will give them another way to socially connect with your practice.

Instagram marketing is a powerful way to market a dental practice and connect you’re your current and potential local patient base. Instagram marketing for dentists offers numerous benefits like – enhancing online presence, attracting new patients and referrals, increasing website traffic, and showcasing your brand message. Implementing the above-mentioned dental Instagram marketing strategies will help meet your healthcare and social media optimization goals in an effective manner.

Social media marketing services offered by a reputable healthcare digital marketing company can help handle all aspects of developing your dental practice’s social presence.

How to Choose the Right Social Media Platform for Your Healthcare Business

How to Choose the Right Social Media Platform for Your Healthcare Business

In this digital world, social media platforms are part and parcel of our life. Social media platforms like Facebook, Instagram, LinkedIn and so forth have become favorites with diverse business entities as these provide immense opportunities for the growth of any industry sector, including healthcare. At the same time, each of these platforms serves different purposes and choosing the right one among them is necessary. An organic SEO company that provides healthcare digital marketing services can help you in choosing the right platforms that can meet your needs.

Wondering how social media platforms can help in the growth of the healthcare sector? Well, you can perform various activities on social media platforms to invite the attention of your target audience. These include:

  • Conducting healthcare social media campaigns
  • Uploading videos and photos
  • Creating posts for creating awareness
  • Going live on social media

Before going on to the tips to choose the right social media platform, let’s take a look at the popular social media platforms.

Popular Social Media Platforms

A. Facebook

Facebook is one of the most popular social media platforms among all. It not only connects people but is also a hub for promoting business. Thus, it has become the favorite platform for healthcare providers as well. Through Facebook, they can provide information, photos, videos and so forth to make the target audience aware of their facilities as well as the services they are providing in their healthcare center. However, the major advantage of the Facebook platform is that there is a space for visitors to leave their reviews, feedback and ratings which help service providers to improve their future services.

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B. Instagram

Instagram is the fastest growing social media platform where you can share videos and photos related to your service, facilities, treatment results and so on. It is estimated that almost 800 million people are using Instagram on daily basis. Thus, it is a great platform for healthcare providers to attract the attention of patients. To grab the attention of the target audience, you can make use of certain techniques like hashtags, live interactions, promoting upcoming events, creating information posts, and so on. Posting something on a daily basis would help you to retain your followers.

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C. LinkedIn

It is the best B2B social media platform where you can expand your network. Unlike Facebook and Instagram, LinkedIn is a professional platform where healthcare providers can share medical news and articles directly with their colleagues in a formal manner. The information ranges from new discoveries to general health awareness. At the same time, like other social media platforms, LinkedIn also connects people but in a professional way. So, you can surf and hire appropriate candidates from LinkedIn if you have a vacancy in your firm.

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D. Twitter

Twitter is the platform for people who want information in capsule form. On Twitter, information is shared in direct-to-the-point format. Thus, the users would convey information within a few words or sentences that help in saving a lot of time and effort for the readers. It is an ideal platform for doctors as well as they have a busy schedules. The major advantage of using Twitter in the healthcare sector is that it can drive organic traffic to your website.

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Tips to Choose the Right Social Media Platform

  1. Know your audience: Before choosing a suitable platform, the primary task is to understand your audience. Each business has its own audience, and the taste for using social media differs from person to person. Choose a platform that most of your target audience prefers to engage within their leisure time.
  2. Understand the purpose of social media: Each social media platform serves different purposes. For instance, the purpose of Instagram is to convey messages through photos and video, while the purpose of Twitter is to deliver messages in a concise format. Thus, understanding the purpose of social media is important to meet the purpose of your activities.
  3. Know the type of content you intend to share: Each social media platform supports different kinds of content. For instance, you can share long-form content on Facebook, while on Twitter you are allowed to post information only in a concise form. On the other hand, LinkedIn supports end-to-end professional posts. Thus, the nature of your post plays a vital role when selecting a social media platform.
  4. Leave space for asking questions: Leave space on your social media page for accepting patient queries and providing clear answers. If you spare some time to clear their doubts, then it might help you to create a healthy relationship between you and your patients. In addition, you can also create an impression that you are concerned about your patients’ well-being.
  5. Welcome customer feedback: It is important to welcome positive and negative feedback from your patients. Thus, leave a space for your patients to drop their feedback. This helps to improve your future services. Some platforms like Facebook provide space for visitors to leave their feedback, comments as well as ratings on the wall of commercial social media pages.
  6. Maintain consistency: Consistency is an important factor while handling a social media account. Post and update information to get the attention of your followers. Consistency is the key factor for the success of any social media activity.
  7. Ensure the platform is apt for achieving your marketing goals: At the end of the day, you are using social media as a tool to meet your marketing goals. Sometimes, you may finalize a platform that you might feel is easy to handle. However, as marketing your services is your primary goal, you should revisit your plan frequently and check whether it is working or not. You can even access your competitors’ social media activities, adopt some positive factors and change them to suit your own marketing goals.

Social media is a major dais to showcase your products, services, and solutions. These platforms provide exposure to your business and help increase credibility. To ensure effective social media marketing services, businesses can rely on a good SEO outsourcing company that provides healthcare digital marketing services.

7 Tips to Increase Sales in the Healthcare Industry

7 Tips to Increase Sales in the Healthcare Industry

While the healthcare industry is one of the highest grossing industry globally, it is yet to fully utilize its digital marketing potential. This is due to a lack of understanding of the value proposition offered by digital marketing. Digital marketing in healthcare can be used to drive traffic to your website, build reputation, boost credibility, and showcase your medical expertise. Using these digital marketing techniques doctors can reach their target audience and expand their practice. Therefore, healthcare organizations can invest in a healthcare digital marketing agency to drive more traffic, showcase their services to the digital world, grow beyond their locality, and generate more sales and revenue.

Consumers are now using the internet to look for information regarding health issues. According to Google Health Vice President David Feinberg, MD, as The Telegraph reports, an estimated 7 percent of Google’s daily searches are health-related and Google’s total daily health-related searches amount to 70,000 each minute. Similarly, majority of the patients book their appointments online, leave reviews online etc.

How digital marketing helps healthcare organizations

  • Digital marketing helps you to track your potential patient’s buying behavior, tastes and preferences, and thereby provide better customer experience.
  • Digital marketing lets you engage your potential patients with your informative content.
  • Digital marketing allows healthcare organizations to segment campaigns to target local, suburban and urban areas that makes it easier for the target audience to reach you.
  • The use of mobile phones is rising rapidly every year and mobile phones create a new and improved way for healthcare businesses to meet consumers online.
  • Using email marketing and social media marketing, healthcare organizations can connect with the potential patients.

Tips to boost your sales with digital marketing

  1. Get more potential patients with content marketing: Majority of the visitors comes from the web search, and Google gets many queries that are related to healthcare. So, providing wellness or healthcare related information that people are looking for can bring more patients to the website. Content marketing is a popular digital marketing strategy, especially for the healthcare industry. As per CMI 2019 B2B Content Marketing report, 62% of B2B marketers say they have been more successful with content marketing. High quality content along with the proper marketing strategy can get more potential patients to your content and to your website. So, invest time and resources in developing blogs, case studies or any other form of content that will let your potential patients know about the services that you offer and your expertise.

7 Tips to Increase Sales in the Healthcare Industry

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  1. Know your customers: Developing a deep understanding of healthcare consumers is essential for any healthcare organization. Adapt to customer needs to stay successful and provide great healthcare services or products. Healthcare clients are different from other customers. So, understand and give them what they are looking for so you can grab their attention. This helps to build trust in your potential patients.
  2. Understand buyer’s organizational chart: This point is applicable for healthcare businesses such as pharmaceutical companies. Small clinics often have a single decision maker who decides to buy any product. But for big hospitals, you will have a buying group or a purchasing department. Take time to map out how each client makes their purchase and identify everybody involved in the process. Each and every client in healthcare has a different purchasing style. Get their purchasing information with contacts and networking within the organization as much as possible, and this helps to expand your influence.
  3. Focus on your clients: Serving your customers is the good rule of thumb for any business. Make sure to improve your relationship with your clients in the long run. It is important that you learn how to effectively communicate with each of these individuals. Think about what to provide to ensure that they receive better, quicker, or more cost-effective care. If you want to become a better salesperson for your company and your clients, you need to write a convincing narrative about your company, as well.
  4. Implement social media marketing: One of the best ways to promote your business is through social media platforms. Platforms like Facebook, Twitter, and Instagram are very popular and almost everyone has more than one social media account. Post consistently on social media to connect with the patients. The patients can also leave their reviews on social media. Social media marketing can help you thrive as a healthcare entity and be on the top of your sales game at all times.

7 Tips to Increase Sales in the Healthcare Industry

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  1. Choose Account-based Approach: Account-based approach helps you in increasing the number of your sales. This approach focuses on identifying the most influential players in the organization and communicating with them from a position of authority and expertise. Salespeople need more information and resources to help them engage prospects at critical moments in their buying process. Account-based selling is a proven strategy for gaining access to key decision makers within an organization so that you can reach your customers when they are ready to buy.
  2. Use AI and Big data analytics: Big data analytics in medicine and healthcare integrates analysis of several scientific areas such as bioinformatics, medical imaging, sensor informatics, medical informatics, and health informatics. It helps to improve the quality of care and increases the accuracy of patient diagnosis. Data from various sources is integrated to analyze the current state of health care. Similarly, AI has the ability to gather patient insights, leading to predictive analysis. Getting patient insights helps the healthcare ecosystem discover key areas of patient care that require improvement.

Digital marketing provides you with a wide array of options for promoting and advertising your healthcare practice or business in a very modern way. Healthcare digital marketing is much more than just having a website, it is about having the right mix of digital channels that can enable you to connect with your customers. Using the right digital marketing strategies with the help of a medical SEO company, you can easily reach millions of people around the world, get more customers, and generate more sales and revenue.


Need help with search engine optimization, content writing services, and web design services? Our team at MedResponsive can help!
Call us at (800) 941-5527 and schedule a FREE consultation with our Senior Solutions Manager.
More Powerful Updates Added To Google Ads Performance Planner

More Powerful Updates Added To Google Ads Performance Planner

Performance planner is still new to the business sector, but it’s already helping to streamline Google Ads accounts for a great deal of businesses. Planner makes it easier for companies to organize their data and give more team members access to account information thus helping to boost efficiency and collaboration. It is a relatively new way to manage your Google Ads campaigns, make better business decisions, and increase ROI. So, if you want to sort out your advertising plan, you can reach out to digital marketing services in New York.

Google Ads Performance planner is a free Google Ads tool that helps to manage an advertising plan. It helps with making forecast model for one or more campaigns at a time. Performance Planner helps you improve your ad’s click-through rate, conversion rates, or other metrics and also suggests what changes to make to get better results from your campaign. It analyses data about your ad groups and their target audiences and historical data from similar campaigns to estimate what those groups should be worth over the next few months. Then it compares these estimates with actual results to give you a forecast of a campaign’s performance.

How Performance Planner Helps Businesses

  • Detailed forecast: This is an excellent tool if you want your business and its ads campaign strategy to be more organized and structured. Performance planner provides you detailed reports of your ad campaign and how its performance can be improved over time. Businesses can create an action plan depending on the financial forecast of future months or quarters given by the planner.
  • Good conversion rate: With accurate reports, businesses will have a clear idea about where to spend their money so that there will be a better performance for the money invested. This will help you increase the conversion rate with a similar budget by increasing targeting and placement in specific channels based on the data.
  • Dashboard with clear data: The Performance planner’s before and after metric comparison table is an excellent way of seeing the changes that Google has suggested for your ad campaigns. You can also compare the spending and the key performance indicators of existing and planned campaigns side by side. This helps to gain valuable business insights instead of simply looking at the data.
  • Optimization of keywords: Keywords play a significant role in your campaign, and it can either make or break your campaign. Google Ads Performance Planner helps you to differentiate between performing and under performing keywords. This helps businesses to change their strategy for maximum conversions.

New Updates in Google Ads Performance Planner

Now that you have a clear understanding of what Performance Planner is and how it helps businesses, let us now look at some latest updates on Google Performance planner.

Google’s Performance planner is getting four updates with the aim of helping users plan multiple campaigns and make informed changes. These updates will give more capabilities to the tool. So, here are the latest updates on Google Ads Performance Planner:

  • Add more campaigns: Using past performance or adding manual forecasts across your whole account, your previous ineligible campaigns can now be added to your plan which includes old campaigns that have been deleted or have been running for less than 10 days, or are in a draft state.
  • Know the recommendations: Google will offer more detailed recommendations in a new column under the title “suggested changes.”
  • Secondary metrics: This helps understand the effect of changes to your campaigns beyond the key metrics. For instance, if you create a strategy to maximize conversions, you can consider adding a column that shows changes to clicks.
  • Choose a time range: Use a historical conversion rate for a specific time range to get a more accurate estimate of what to expect for the date range you’re using in your plan.

Performance Planner can be used yearly, quarterly, monthly or weekly. But Google recommends using it weekly to provide valuable insights that business marketers can use to set up their campaigns. It helps to generate accurate predictions so that businesses can identify the market trends and new opportunities to stay ahead of the competitors.

Performance Planner is a free tool that is designed to optimize your budget and ad spend over multiple campaigns. Businesses can reach out to a reliable PPC marketing agency that can assist with setting up Performance Planner so as to gain valuable business insight and grow their business.


Need help with search engine optimization, content writing services, PPC services, and web design services? Our team at MedResponsive can help!Call us at (800) 941-5527 and schedule a FREE consultation with our Senior Solutions Manager.
What Are The Risks In Social Media Marketing For Plastic Surgeons?

What Are The Risks In Social Media Marketing For Plastic Surgeons?

Social Media Marketing

Social media is the one of the best ways to reach out to potential patients. Many plastic surgeons are investing in social media marketing to engage with more potential patients. Having a strong presence on popular social media channels allows people to find the plastic surgeons, check on their previous work, and communicate about the procedures and their outcomes. So, social media is an excellent platform if you want to grow your plastic surgery practice, gain new clients, retain your existing clients, educate them about your services, provide them offers etc. Associate with a reliable provider of healthcare digital marketing services to promote your plastic surgery practice on social media channels, showcase your work, post content consistently to engage with target audience etc.

According to a study conducted by PubMed, out of 1000 respondents, 28.2 percent of respondents used social media in their practice, while 46.7 percent used it in their personal life. In the coming years, the number of plastic surgeons using social media to promote their medical practice is expected to increase. Today, when you scroll through social media apps, there are thousands of posts that show body transformation after plastic surgery, smile correction, glimpse of the procedure etc. Social media channels such as Instagram and TikTok focus on visual content more than written content and plastic surgeons are filling the feeds with before and after images of cosmetic procedures, videos of clients etc. This has made a significant impact among the people. A survey of Facial Plastic surgeons found that 55 percent of surgeons reported seeing patients who requested to improve their appearance in selfies. This trend is known as “Snapchat Dysmorphia”. This is a psychological phenomenon of patients where they bring filtered selfies to their surgeons to show the desired surgical changes they want to achieve. This shows that social media presence increases engagement between the plastic surgeon and the potential patients.

But Why Is It Worrying?

Although social media is an effective marketing tool, there are some risks involved in plastic surgeons using social media. Today, with the Internet and advanced technology, potential patients can openly communicate with plastic surgeons and even schedule a consultation online. But this open communication, the nature of technology, the speed and magnitude by which communications occur can sometime go wrong.

miaaesthetics
Source: miaaesthetics.com

Recently, the American Society of Plastic Surgeons published “Guiding Principles: Online Communications for Plastic Surgeons” to address many of these unfortunate situations. With all these latest technologies and social media apps, it is quite natural for both patients and plastic surgeons to connect well, but there exist many concerns like:

  • Safeguards that should be considered when engaging with patients online
  • Is there a need for difference in place when it comes to communicating with new clients?
  • Things to consider when staff engage in e-mail communication with patients or manage the practice on social media

To ensure the confidentiality of the patients, all you need is proper documentation, and be HIPAA compliant. This is useful in case of any legal proceedings.

As stated earlier, social media platforms give importance to visual content like posts, images, videos, short videos etc. So, many plastic surgeons post images of the procedures they perform, or the before and after images of patients. However, it is very important to get the consent of the patient before posting such images. The patient must give his/her consent for filming before the surgery. Most patients are happy to help and they like their images being shared on social media platforms because it helps them compare and enjoy their transformation. In some cases, patients may request the photos and images to be shared on social media. But in some cases, the patients themselves may film the procedure and post it on social media.

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Source: instagram.com/drcangello

Sometimes, some plastic surgeons post videos of the procedure in real time. But this can cause misconception about the surgery and even confuse the patient’s decision-making process. It is important to understand that even after the patient’s consent, there is no way to control where all the content may appear, once it is posted. It can be easily manipulated and redistributed on social media in no time.

What to Do

The images that are posted on social media have a tremendous impact on people’s life. So, plastic surgeons should not just understand the advantages of making a post but also realize the risks involved. So, the best method of posting a picture is to ensure that all the pictures are taken in standardized and clinical manner with the same lighting and in the same positions which shows the effectiveness of the procedure. This enables those prospective patients who are researching plastic surgery options on social media, to maintain realistic expectations.

Similarly, plastic surgeons are already told about training and educated about the ethical decency and respect that all patients deserve. As plastic and reconstructive surgeons, they are governed by a code of conduct from these regulatory bodies to guide ethical and respectful practice.

So, if you are a plastic surgeon who wants to build a strong social media presence to attract more people and expand your medical practice, it is best to reach out to a reliable SEO agency that can guide you and provide the SEO for plastic surgeons and implement the right social media marketing strategies that will help grow your customer base and your business.

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How to Use Instagram to Promote Your Plastic Surgery Practice – Tips
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