In this digital world, social media platforms are part and parcel of our life. Social media platforms like Facebook, Instagram, LinkedIn and so forth have become favorites with diverse business entities as these provide immense opportunities for the growth of any industry sector, including healthcare. At the same time, each of these platforms serves different purposes and choosing the right one among them is necessary. An organic SEO company that provides healthcare digital marketing services can help you in choosing the right platforms that can meet your needs.
Wondering how social media platforms can help in the growth of the healthcare sector? Well, you can perform various activities on social media platforms to invite the attention of your target audience. These include:
Conducting healthcare social media campaigns
Uploading videos and photos
Creating posts for creating awareness
Going live on social media
Before going on to the tips to choose the right social media platform, let’s take a look at the popular social media platforms.
Popular Social Media Platforms
Facebook is one of the most popular social media platforms among all. It not only connects people but is also a hub for promoting business. Thus, it has become the favorite platform for healthcare providers as well. Through Facebook, they can provide information, photos, videos and so forth to make the target audience aware of their facilities as well as the services they are providing in their healthcare center. However, the major advantage of the Facebook platform is that there is a space for visitors to leave their reviews, feedback and ratings which help service providers to improve their future services.
Instagram is the fastest growing social media platform where you can share videos and photos related to your service, facilities, treatment results and so on. It is estimated that almost 800 million people are using Instagram on daily basis. Thus, it is a great platform for healthcare providers to attract the attention of patients. To grab the attention of the target audience, you can make use of certain techniques like hashtags, live interactions, promoting upcoming events, creating information posts, and so on. Posting something on a daily basis would help you to retain your followers.
It is the best B2B social media platform where you can expand your network. Unlike Facebook and Instagram, LinkedIn is a professional platform where healthcare providers can share medical news and articles directly with their colleagues in a formal manner. The information ranges from new discoveries to general health awareness. At the same time, like other social media platforms, LinkedIn also connects people but in a professional way. So, you can surf and hire appropriate candidates from LinkedIn if you have a vacancy in your firm.
Twitter is the platform for people who want information in capsule form. On Twitter, information is shared in direct-to-the-point format. Thus, the users would convey information within a few words or sentences that help in saving a lot of time and effort for the readers. It is an ideal platform for doctors as well as they have a busy schedules. The major advantage of using Twitter in the healthcare sector is that it can drive organic traffic to your website.
Know your audience: Before choosing a suitable platform, the primary task is to understand your audience. Each business has its own audience, and the taste for using social media differs from person to person. Choose a platform that most of your target audience prefers to engage within their leisure time.
Understand the purpose of social media: Each social media platform serves different purposes. For instance, the purpose of Instagram is to convey messages through photos and video, while the purpose of Twitter is to deliver messages in a concise format. Thus, understanding the purpose of social media is important to meet the purpose of your activities.
Know the type of content you intend to share: Each social media platform supports different kinds of content. For instance, you can share long-form content on Facebook, while on Twitter you are allowed to post information only in a concise form. On the other hand, LinkedIn supports end-to-end professional posts. Thus, the nature of your post plays a vital role when selecting a social media platform.
Leave space for asking questions: Leave space on your social media page for accepting patient queries and providing clear answers. If you spare some time to clear their doubts, then it might help you to create a healthy relationship between you and your patients. In addition, you can also create an impression that you are concerned about your patients’ well-being.
Welcome customer feedback: It is important to welcome positive and negative feedback from your patients. Thus, leave a space for your patients to drop their feedback. This helps to improve your future services. Some platforms like Facebook provide space for visitors to leave their feedback, comments as well as ratings on the wall of commercial social media pages.
Maintain consistency: Consistency is an important factor while handling a social media account. Post and update information to get the attention of your followers. Consistency is the key factor for the success of any social media activity.
Ensure the platform is apt for achieving your marketing goals: At the end of the day, you are using social media as a tool to meet your marketing goals. Sometimes, you may finalize a platform that you might feel is easy to handle. However, as marketing your services is your primary goal, you should revisit your plan frequently and check whether it is working or not. You can even access your competitors’ social media activities, adopt some positive factors and change them to suit your own marketing goals.
While the healthcare industry is one of the highest grossing industry globally, it is yet to fully utilize its digital marketing potential. This is due to a lack of understanding of the value proposition offered by digital marketing. Digital marketing in healthcare can be used to drive traffic to your website, build reputation, boost credibility, and showcase your medical expertise. Using these digital marketing techniques doctors can reach their target audience and expand their practice. Therefore, healthcare organizations can invest in a healthcare digital marketing agency to drive more traffic, showcase their services to the digital world, grow beyond their locality, and generate more sales and revenue.
Consumers are now using the internet to look for information regarding health issues. According to Google Health Vice President David Feinberg, MD, as The Telegraph reports, an estimated 7 percent of Google’s daily searches are health-related and Google’s total daily health-related searches amount to 70,000 each minute. Similarly, majority of the patients book their appointments online, leave reviews online etc.
How digital marketing helps healthcare organizations
Digital marketing helps you to track your potential patient’s buying behavior, tastes and preferences, and thereby provide better customer experience.
Digital marketing lets you engage your potential patients with your informative content.
Digital marketing allows healthcare organizations to segment campaigns to target local, suburban and urban areas that makes it easier for the target audience to reach you.
The use of mobile phones is rising rapidly every year and mobile phones create a new and improved way for healthcare businesses to meet consumers online.
Using email marketing and social media marketing, healthcare organizations can connect with the potential patients.
Tips to boost your sales with digital marketing
Get more potential patients with content marketing: Majority of the visitors comes from the web search, and Google gets many queries that are related to healthcare. So, providing wellness or healthcare related information that people are looking for can bring more patients to the website. Content marketing is a popular digital marketing strategy, especially for the healthcare industry. As per CMI 2019 B2B Content Marketing report, 62% of B2B marketers say they have been more successful with content marketing. High quality content along with the proper marketing strategy can get more potential patients to your content and to your website. So, invest time and resources in developing blogs, case studies or any other form of content that will let your potential patients know about the services that you offer and your expertise.
Know your customers: Developing a deep understanding of healthcare consumers is essential for any healthcare organization. Adapt to customer needs to stay successful and provide great healthcare services or products. Healthcare clients are different from other customers. So, understand and give them what they are looking for so you can grab their attention. This helps to build trust in your potential patients.
Understand buyer’s organizational chart: This point is applicable for healthcare businesses such as pharmaceutical companies. Small clinics often have a single decision maker who decides to buy any product. But for big hospitals, you will have a buying group or a purchasing department. Take time to map out how each client makes their purchase and identify everybody involved in the process. Each and every client in healthcare has a different purchasing style. Get their purchasing information with contacts and networking within the organization as much as possible, and this helps to expand your influence.
Focus on your clients: Serving your customers is the good rule of thumb for any business. Make sure to improve your relationship with your clients in the long run. It is important that you learn how to effectively communicate with each of these individuals. Think about what to provide to ensure that they receive better, quicker, or more cost-effective care. If you want to become a better salesperson for your company and your clients, you need to write a convincing narrative about your company, as well.
Implement social media marketing: One of the best ways to promote your business is through social media platforms. Platforms like Facebook, Twitter, and Instagram are very popular and almost everyone has more than one social media account. Post consistently on social media to connect with the patients. The patients can also leave their reviews on social media. Social media marketing can help you thrive as a healthcare entity and be on the top of your sales game at all times.
Choose Account-based Approach: Account-based approach helps you in increasing the number of your sales. This approach focuses on identifying the most influential players in the organization and communicating with them from a position of authority and expertise. Salespeople need more information and resources to help them engage prospects at critical moments in their buying process. Account-based selling is a proven strategy for gaining access to key decision makers within an organization so that you can reach your customers when they are ready to buy.
Use AI and Big data analytics: Big data analytics in medicine and healthcare integrates analysis of several scientific areas such as bioinformatics, medical imaging, sensor informatics, medical informatics, and health informatics. It helps to improve the quality of care and increases the accuracy of patient diagnosis. Data from various sources is integrated to analyze the current state of health care. Similarly, AI has the ability to gather patient insights, leading to predictive analysis. Getting patient insights helps the healthcare ecosystem discover key areas of patient care that require improvement.
Digital marketing provides you with a wide array of options for promoting and advertising your healthcare practice or business in a very modern way. Healthcare digital marketing is much more than just having a website, it is about having the right mix of digital channels that can enable you to connect with your customers. Using the right digital marketing strategies with the help of a medical SEO company, you can easily reach millions of people around the world, get more customers, and generate more sales and revenue.
Need help with search engine optimization, content writing services, and web design services? Our team at MedResponsive can help!
Call us at (800) 941-5527 and schedule a FREE consultation with our Senior Solutions Manager.
Performance planner is still new to the business sector, but it’s already helping to streamline Google Ads accounts for a great deal of businesses. Planner makes it easier for companies to organize their data and give more team members access to account information thus helping to boost efficiency and collaboration. It is a relatively new way to manage your Google Ads campaigns, make better business decisions, and increase ROI. So, if you want to sort out your advertising plan, you can reach out to digital marketing services in New York.
Google Ads Performance planner is a free Google Ads tool that helps to manage an advertising plan. It helps with making forecast model for one or more campaigns at a time. Performance Planner helps you improve your ad’s click-through rate, conversion rates, or other metrics and also suggests what changes to make to get better results from your campaign. It analyses data about your ad groups and their target audiences and historical data from similar campaigns to estimate what those groups should be worth over the next few months. Then it compares these estimates with actual results to give you a forecast of a campaign’s performance.
How Performance Planner Helps Businesses
Detailed forecast: This is an excellent tool if you want your business and its ads campaign strategy to be more organized and structured. Performance planner provides you detailed reports of your ad campaign and how its performance can be improved over time. Businesses can create an action plan depending on the financial forecast of future months or quarters given by the planner.
Good conversion rate: With accurate reports, businesses will have a clear idea about where to spend their money so that there will be a better performance for the money invested. This will help you increase the conversion rate with a similar budget by increasing targeting and placement in specific channels based on the data.
Dashboard with clear data: The Performance planner’s before and after metric comparison table is an excellent way of seeing the changes that Google has suggested for your ad campaigns. You can also compare the spending and the key performance indicators of existing and planned campaigns side by side. This helps to gain valuable business insights instead of simply looking at the data.
Optimization of keywords: Keywords play a significant role in your campaign, and it can either make or break your campaign. Google Ads Performance Planner helps you to differentiate between performing and under performing keywords. This helps businesses to change their strategy for maximum conversions.
New Updates in Google Ads Performance Planner
Now that you have a clear understanding of what Performance Planner is and how it helps businesses, let us now look at some latest updates on Google Performance planner.
Google’s Performance planner is getting four updates with the aim of helping users plan multiple campaigns and make informed changes. These updates will give more capabilities to the tool. So, here are the latest updates on Google Ads Performance Planner:
Add more campaigns: Using past performance or adding manual forecasts across your whole account, your previous ineligible campaigns can now be added to your plan which includes old campaigns that have been deleted or have been running for less than 10 days, or are in a draft state.
Know the recommendations: Google will offer more detailed recommendations in a new column under the title “suggested changes.”
Secondary metrics: This helps understand the effect of changes to your campaigns beyond the key metrics. For instance, if you create a strategy to maximize conversions, you can consider adding a column that shows changes to clicks.
Choose a time range: Use a historical conversion rate for a specific time range to get a more accurate estimate of what to expect for the date range you’re using in your plan.
Performance Planner can be used yearly, quarterly, monthly or weekly. But Google recommends using it weekly to provide valuable insights that business marketers can use to set up their campaigns. It helps to generate accurate predictions so that businesses can identify the market trends and new opportunities to stay ahead of the competitors.
Performance Planner is a free tool that is designed to optimize your budget and ad spend over multiple campaigns. Businesses can reach out to a reliable PPC marketing agency that can assist with setting up Performance Planner so as to gain valuable business insight and grow their business.
Need help with search engine optimization, content writing services, PPC services, and web design services? Our team at MedResponsive can help!Call us at (800) 941-5527 and schedule a FREE consultation with our Senior Solutions Manager.
Social media is the one of the best ways to reach out to potential patients. Many plastic surgeons are investing in social media marketing to engage with more potential patients. Having a strong presence on popular social media channels allows people to find the plastic surgeons, check on their previous work, and communicate about the procedures and their outcomes. So, social media is an excellent platform if you want to grow your plastic surgery practice, gain new clients, retain your existing clients, educate them about your services, provide them offers etc. Associate with a reliable provider of healthcare digital marketing services to promote your plastic surgery practice on social media channels, showcase your work, post content consistently to engage with target audience etc.
According to a study conducted by PubMed, out of 1000 respondents, 28.2 percent of respondents used social media in their practice, while 46.7 percent used it in their personal life. In the coming years, the number of plastic surgeons using social media to promote their medical practice is expected to increase. Today, when you scroll through social media apps, there are thousands of posts that show body transformation after plastic surgery, smile correction, glimpse of the procedure etc. Social media channels such as Instagram and TikTok focus on visual content more than written content and plastic surgeons are filling the feeds with before and after images of cosmetic procedures, videos of clients etc. This has made a significant impact among the people. A survey of Facial Plastic surgeons found that 55 percent of surgeons reported seeing patients who requested to improve their appearance in selfies. This trend is known as “Snapchat Dysmorphia”. This is a psychological phenomenon of patients where they bring filtered selfies to their surgeons to show the desired surgical changes they want to achieve. This shows that social media presence increases engagement between the plastic surgeon and the potential patients.
But Why Is It Worrying?
Although social media is an effective marketing tool, there are some risks involved in plastic surgeons using social media. Today, with the Internet and advanced technology, potential patients can openly communicate with plastic surgeons and even schedule a consultation online. But this open communication, the nature of technology, the speed and magnitude by which communications occur can sometime go wrong.
Recently, the American Society of Plastic Surgeons published “Guiding Principles: Online Communications for Plastic Surgeons” to address many of these unfortunate situations. With all these latest technologies and social media apps, it is quite natural for both patients and plastic surgeons to connect well, but there exist many concerns like:
Safeguards that should be considered when engaging with patients online
Is there a need for difference in place when it comes to communicating with new clients?
Things to consider when staff engage in e-mail communication with patients or manage the practice on social media
To ensure the confidentiality of the patients, all you need is proper documentation, and be HIPAA compliant. This is useful in case of any legal proceedings.
As stated earlier, social media platforms give importance to visual content like posts, images, videos, short videos etc. So, many plastic surgeons post images of the procedures they perform, or the before and after images of patients. However, it is very important to get the consent of the patient before posting such images. The patient must give his/her consent for filming before the surgery. Most patients are happy to help and they like their images being shared on social media platforms because it helps them compare and enjoy their transformation. In some cases, patients may request the photos and images to be shared on social media. But in some cases, the patients themselves may film the procedure and post it on social media.
Sometimes, some plastic surgeons post videos of the procedure in real time. But this can cause misconception about the surgery and even confuse the patient’s decision-making process. It is important to understand that even after the patient’s consent, there is no way to control where all the content may appear, once it is posted. It can be easily manipulated and redistributed on social media in no time.
What to Do
The images that are posted on social media have a tremendous impact on people’s life. So, plastic surgeons should not just understand the advantages of making a post but also realize the risks involved. So, the best method of posting a picture is to ensure that all the pictures are taken in standardized and clinical manner with the same lighting and in the same positions which shows the effectiveness of the procedure. This enables those prospective patients who are researching plastic surgery options on social media, to maintain realistic expectations.
Similarly, plastic surgeons are already told about training and educated about the ethical decency and respect that all patients deserve. As plastic and reconstructive surgeons, they are governed by a code of conduct from these regulatory bodies to guide ethical and respectful practice.
So, if you are a plastic surgeon who wants to build a strong social media presence to attract more people and expand your medical practice, it is best to reach out to a reliable SEO agency that can guide you and provide the SEO for plastic surgeons and implement the right social media marketing strategies that will help grow your customer base and your business.
‘Keyword’, as the name suggests, is a word or phrase used by online users to search for information on the internet. The ranking of a particular keyword is a major metrics of SEO. The ranking is very important as it drives business value by determining the traffic of the website as well as conversion and revenue.
Keyword research is an effective technique used by businesses globally to understand the needs of their users. Usually, companies use various keywords research tools to find out the words or phrases popularly used by their target users when searching for their products or services. They incorporate such words into their website to increase ranking in Search Engine Result Pages (SERPs). Keyword incorporation along with other SEO best practices determines when and where the page would show up in the SERPs. Digital marketing service companies can assist a business in keyword research and implementation, which would enable in-house employees to concentrate to on other core activities.
So, is keyword research important in 2022? Experts in the field say it is indeed important. If you want to earn a good position in the popular search engines, SEO keyword research is indispensable. Given the significance of keywords and key phrases, let’s take a deep dive into their continuing relevance.
Keywords help websites increase their rank on SERPs, grab the attention of users and thereby increase organic traffic to the website. The users utilize different types of keywords such as branded, non-branded, local + global, brand + geography, and brand + product.
Keywords are directional towards the specific needs of the users. However, a major problem that arises is in the vocabulary difference between the index system and end user. That means, users can ask the same query in different ways. As a result, Google and other search engines utilize highly advanced query expansion technology, to meet the requirements of every user.
To grab a high rank or visibility for your content or website in SERPs, you should include keywords which users commonly use to search on the internet. Keyword research is an important part of strategic SEO Before incorporating keywords in your content, make sure that the list of keywords you have, matches what users are searching for. Well-planned keywords can show the difference between site visit and resultant sale. An excellent list of keywords can place the content at the top of the search results. Content writers and search engine optimizers work together to achieve this task. Businesses can utilize content writing services to ease this task effectively.
However, before writing content, the writer and SEO specialist should know the audience, the business’ competitors, and market to identify the right keywords. You should perform keyword research before and after building the website. Also, closely observe the ranking of your keywords as well. There are different types of keywords such as:
However, there are certain factors which you should take into account before proceeding to keyword research. This helps you to prefect your SEO keyword. The factors include:
Keywords having high search volume
Relevance of keywords
Should have strong conversion value
Should be specific
Should have audience appeal
Should be competitive
Should be proven
At the same time, what will be the future of keywords? Without any doubt we can say that the demand for keywords would increase in the coming years. There are certain factors which maneuver the growth of keywords in 2022.
Factors Contributing to the Success of Keyword Use
Use of Proper Keywords: Keyword research is an important and primary step of SEO. If it went wrong, then the end result would be disappointing. Low search volume and incorrect usage are the results of improper usage of keywords. Let’s check out the effects:
A keyword with low search volume means very few people or no one uses that particular keyword. As a result, the content receives a lower rank or would be removed from search results.
In contrast, a word with high search volume would retain its position in search results for a longer period. However, always remember that there are competitive pages that use the same keywords with the same motive.
If you choose irrelevant keywords, then the visitors are not likely to stay on the page. This results in a negative impact by increasing bounce rate.
If a selected keyword doesn’t fit in your content, then the content might disappear or may not be found in organic search.
Keywords Provide Information to Your Article: After keyword research, you should list out the best keywords with high visibility and ranking. Then categorize each keyword into relevant websites. Then make use of those keywords for a proper content.
Keyword Clustering: Research is the backbone of keyword clustering. You can include more than a keyword in a single content. Thus, it gains a lot of transactions in SEO. As a result, it improves the potential of ranking. However, before clustering keywords, you should conduct a proper keyword research.
Tips for Effective Keyword Research
Proper keyword research helps you to list out effective keywords for your websites. It helps you to categorize keywords thematically in a core topic. Here are some tips for effective keyword research:
Should have close relation with audience: The ultimate aim of SEO is to increase traffic to a website. However, before incorporating keywords and SEO optimization, you should know the problems of the audience and what they need and add possible and relevant keywords to your content which in turn helps to increase traffic
Use the audience’s language: Know your audience and use their language in your content. While doing research, do it according to the category of your audience.
Analyze competitor websites: Competitor websites are the great source of information. Analyzing their websites helps you to catch up relevant keywords
Make use of low-competition keywords: Low-competition websites helps you to raise your website ranking. Try to choose keywords with about 1000 searches per month helps you to invite more visitors to your website.
Research like a user: Research a keyword like your website audience would. Try to find out the possible keywords that users would use to search on a particular topic.
Aware about the current trend: Seasonal trends had a great impact on search engines. Try to find keywords for a product related to current seasonal trend.
Make use of keyword tools: There is a lot of tools design for SEO purpose which helps to conduct keyword research effectively.
There are a lot of improved tools crafted especially for SEO purpose. Among them there are tools for conducting effective keyword research. Here are some of those tools which has improved features and would remain popular in 2022:
Google Keyword Planner
Keywords are the backbone of SEO. Without keywords, optimization of content is not possible. It helps to rank up as well as rank down a website. An experienced search engine optimization company helps to rank up your website by including latest trends and factors. Today, more business firms and companies are relying upon digital promoting especially after pandemic. Thus, in one word we can say that, as the demand for digital marketing is increasing day by day, the relevance of keyword also increases accordingly in the coming years.
As an SEO company offering social media marketing services, we keep track of the latest trends to help businesses build their brand and connect with their audience. One interesting development is LinkedIn’s new Pages Features aimed at helping organizations attract and retain top talent.
The Bureau of Labor Statistics reported record-breaking statistics: in July alone, the number of jobs available in the country stood at 10.9 million and in August, 4.3 million Americans quit their jobs. In this competitive hiring market, candidates are looking to understand more about the companies they are considering.
The world is entering into a talent migration called “The Great Reshuffle”, where people are rethinking not just how they work, but why they work, notes LinkedIn CEO Ryan Rolensky. He calls this as an unprecedented moment in the history of work when people will choose to work at companies they love and feel passionate about. The organizations that will see greater success will be those that engage their employees with empathy and trust. LinkedIn Pages now have new features designed to help organizations share more about their brand and culture, attract top talent, and retain their existing employees.
New Tools on LinkedIn Pages
As people seek new and better jobs, businesses need to communicate to prospective employees that they’re the right company to work for. At the same time, they need to create stronger connections with their existing employees to keep them around long-term. LinkedIn Pages have been updated to help organizations achieve these goals. Let’s take a look at the new features on LinkedIn Pages.
Updates to the “My Company Tab”: The My Company Tab – an employee-only space on LinkedIn Pages–has been updated with new ways to keep employees engaged and informed about what’s going on internally. The tab is dedicated to building employee community to help organizations streamline and grow their employee advocacy efforts on LinkedIn.
The My Company Tab updates allow an organization to easily curate content from their Page feed to the tab with the simple click. Employees will get notified by LinkedIn as soon as new content is curated and they will immediately get the opportunity to reshare the content, so that they know exactly how they can help amplify the company’s messages. Employees can also visualize the content that others in the organization are sharing, and how their own reshares matter.
Previously from an internal LinkedIn research, the company has noted that “employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization’s Page content vs. other brands’ content.” This statistics shows how employees are more likely to engage with content and share it when it’s from their own company.
Sharing Workplace Policies Openly: To attract top talent and benefit their brand, companies to be ultra-transparent about their workplace policies. LinkedIn has introduced a new feature that allows organizations to convey their work mode – remote, hybrid or on-site – in their LinkedIn Page header. Additional space is available to clarify evolving policies on vaccines, pay adjustments, and so on.
Customizable Competitor Analytics: To learn more about how their page compares to competitors, LinkedIn added customizable competitor analytics to the LinkedIn Page Analytics Tab. It allows organizations to track and compare their competitor follower growth and organic content performance with their own.
An organization can add up to nine of their competitors to scale their LinkedIn Page performance. LinkedIn says it will be adding more metrics, such as engagement rate, to help organizations adapt their content strategy in a significant way.
As a professional organic SEO company, we can help you leverage social media with platform-specific strategies and take your digital marketing campaign to the next level.