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SEO Case Study – Block Scientific


Headquartered in Bellport, New York, Block Scientific is a global clinical laboratory dealer that sells all kinds of lab equipment from the top brands such as Siemens, Stanbio, Thermo Scientific, Abbott, Medica, Diazyme and others. Established in 1980, Block Scientific offers new as well as refurbished lab equipment including analyzers, drug test cups and reagents. They also offer servicing and repair of equipment while carrying one of the largest reagent inventories for most of the manufacturers. With their web store, customers are able to easily search for the products they need. Our team at MedResponsive provides ongoing assistance to their SEO and marketing needs.

The Challenge

Block Scientific wanted to improve their online exposure and search engine performance. After their website was launched, Block Scientific contacted us to develop an efficient SEO solution for identifying target keywords and optimizing their website. We have been working with this company for quite some time now and have helped the business become really successful as a lab equipment dealer. We currently handle their SEO, social media marketing, PPC and email marketing requirements. We have also redesigned their store to give it a more user-friendly and modern feel.

The original site had a very dated look and did not always attract the targeted visitors. To meet the latest trends in website design and search engine algorithmic updates, attract targeted customers, ensure faster conversions, and to make it easy for people to buy their products, we needed to redesign the site.

We had to make their two websites, www.blockscientific.com and www.blockscientificstore.com responsive, dynamic and mobile friendly. We took up the challenge and carried out all the SEO changes in addition to the redesign of both the websites to make them more attractive and user-friendly. We regularly updated the product information and the blog section with information dealing with product launches, events, etc. There were a host of other solutions we offered as well.

See Our Web Design Case Study

Solutions Offered

With a clear Understanding of Block Scientific’s business targets and goals, our team performed a series of smartly planned SEO activities, on-page and off-page, for promoting specific products that needed website promotion.


Here are the tangible results we achieved for Block Scientific:

Our well-planned SEO strategies could provide increased exposure for the client who is now experiencing greater traffic and conversions. We continue to provide innovative, result-oriented SEO services for Block Scientific that help enhance their company profile and increase their customer base.