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Identify Credible Sources of Information with Google’s “Highly Cited” Label

Identify Credible Sources of Information with Google’s “Highly Cited” Label

How do you recognize credible and non-credible sources of information in Google search results? Google has rolled out a new “Highly Cited” label in search results to address this concern, fight misinformation, help you recognize original reporting, and direct you to reliable information. Organic SEO companies keep track of Google updates to help businesses make the most of them to build their brand and connect with their audience.

How “Highly Cited” Works

The “highly cited” label appears in the Top Stories Carousel. Instead of just a slot in the carousel, the highly cited page receives in Top Stories takes up the entire width of the screen. It directs users to trusted sources and identifies stories that have been frequently cited by other news organizations.

Google explained: “Let’s say a local news organization breaks an investigative story looking into problems at your local school district. The story is so big that it gets picked up by numerous other media outlets. But what if you didn’t see that original story, which had a unique context for local residents? We’re introducing a way to help you identify stories that have been frequently cited by other news organizations, giving you a simple way to find the most helpful or relevant information for a news story.“


How Highly Cited Works

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This new label will be placed on investigative articles, interviews, announcements, press releases, local news stories and more. Google CEO Sundar Pichai had announced that the company is investing $10 million to help fight misinformation about the realities and facts of the war in Ukraine. This includes new partnerships with think tanks and civil society organizations to conduct region-specific research into misinformation and disinformation and cash grants to support fact-checking networks and nonprofits.” (searchenginejournal.com)

Google’s new “highly cited sources” label came just in time for International Fact-Checking Day on April 2, 2022.

Google Expands “Rapidly Evolving Topics”

Along with introducing the highly cited label in search results, Google is also expanding its “rapidly evolving topics” notice that appears alongside breaking news in search results in an attempt to help search users critically evaluate the results they’re being shown. The expansion indicates that it can take time for information to be published and will remind users to check whether a source is trusted, or simply tell them to come back later when more information is available. The changes started to surface in search results on March 31, 2022, in English in the United States.

Google is also rolling out improvements to its “ About This Result” feature (that offers more context about each website in search results) which was announced last year in the coming weeks.

As a digital marketing services company offering organic search engine optimization services, we keep track of new Google updates and trends and understand how it can impact our clients’ digital marketing campaigns. We believe in getting you results through a full spectrum of services from SEO, content writing, to conversion rate optimization.

A strong SEO strategy with a strong execution team is what we provide.

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Benefits of Upgrading to Google Analytics 4 (GA4)

Benefits of Upgrading to Google Analytics 4 (GA4)

Universal Analytics or Google Analytics 360 has proven to be extremely useful for meeting your digital marketing efforts since its launch in 2005. Google announced the introduction of Google Analytics 4 on October 14th 2020. Also known as GA4, Google Analytics 4 is the latest version of Google Analytics, and there are some marked differences between the current and new versions. While the Universal Analytics property IDs start with UA and end with a number (UA-XXXXXXXXX-1), GA 4 property IDs have only numbers (XXXXXXXXX). Being a provider of reliable digital marketing services in New York, we’ve upgraded to Google Analytics 4, the next generation of Google Analytics.

Universal Analytics

GA 4 services enable you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference data geared towards a developer audience.

Google Analytics 4 will be replacing Universal Analytics. Google recommends making the switch to Google Analytics 4 as soon as possible, as all standard Universal Analytics or GA 360 properties will stop processing new hits on July 1, 2023. But users will be able to access their previously processed data in their Universal Analytics property for at least six months. Consider exporting your historical reports during this time to avoid missing any data.

Google will be providing a future date in the coming months regarding when existing Universal Analytics properties will no longer be available. After this date, users will not be able to access the Universal Analytics reports in the Analytics interface or access their Universal Analytics data via the API.

Will all users be affected?

To check whether your Google Analytics property is impacted, first check the date on which the account was created. Google says that “If you created your property before October 14, 2020, you’re likely using a Universal Analytics property. If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.”

GA4 automatically enriches data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users.

Benefits of upgrading to GA4

By upgrading to GA4, you’ll enjoy these benefits.

Predictive analytics

Predictive Analytics

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GA4 provides key predictive metrics in the audience builder and in Explorations. Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. Predictive metrics allow businesses to learn more about their customers.

Key predictive metrics in Google Analytics 4 properties are –

  • Purchase Probability – Purchase probability refers to the probability or likelihood that the users who were active in the last 28 days will log a specific conversion event or will purchase within the next 7 days.
  • Churn Probability – Churn Probability predicts that a user who was active on your app or site within the last 7 days will not be active within the next 7 days.
  • Revenue prediction – It predicts the revenue expected from all purchase conversions within the next 28 days from a user who was active in the last 28 days.

These metrics help create predictive audiences. Consider maximizing the use of event recommendations in your analytics property.

User engagement metrics

GA4 provides more positive data on user engagement. The Engagement topic allows measuring user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. You can easily track the pages and screens that have the most user engagement, and understand the user behavior through events.

User Engagement Metrics

Google explains that the Engagement overview report summarizes data across the detail reports (such as Events and Conversions) to provide a more holistic view of user engagement on your websites and mobile apps. Events provide insight into what’s happening on the site or app, such as user actions, system events, and errors.  Conversions are user activities that contribute to the success of your business.  Such activities can be measured using conversion events.

Complete user journey

GA4’s Life Cycle collection includes reports in categories such as Acquisition, Engagement, Monetization, and Retention that align with the customer journey.

GA4’s Life Cycle Collection

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We can customize the reports and report navigation to fit your business objectives. The Life cycle collection includes the following topics –

  • Acquisition: how you acquire traffic to your site or app
  • Engagement: user engagement by events, pages, and screens
  • Monetization: revenue by items, promotions, and coupons
  • Retention: retention by new and returning users, cohorts, and lifetime value

GA 4 provides the following engagement metrics such as – Engagement Rate, Engaged Sessions, Engaged Sessions Per User, and Average Engagement Time. 

Read More:
Using Analytics to Improve Customer Engagement

Track both websites and apps

Instead of just tracking website performance like Universal Analytics (UA), GA4 allows tracking a website, an app or even both a website and an app together. It provides both Web and App reporting within a single interface. Combining data from both a website and an app in the same GA property can save time for users, as they can see the complete user journey as the user moves from one platform to another. You don’t have to maintain a separate Google Analytics for Firebase property to track mobile app data.

Track ROI on ad spend

Track ROI on ad spend

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GA4’s cost-data import lets users analyze return-on-investment (ROI) and compare campaign performance for all online ads and marketing investments. Users can also import data generated by non-Google campaigns, such as email marketing campaigns and social media marketing. GA4 automatically joins website and app journeys together when carried out by the same user, allowing making better marketing decisions and avoid wasting money on ads.

Smart tracking without cookies

GA4 properties are designed to work with or without cookies. Using AI and machine learning, GA4 implements more intelligent tracking that is not reliant on cookies. Google Analytics 4 relies on first-party cookies which keeps them compliant with new privacy laws like GDPR and the California Consumer Privacy Act.

By customizing collections and the topics, administrators can customize the reports that everyone sees.  GA4 has simplified the reporting interface, making it easy for marketers to spot key trends and any irregularities in data. GA4 is the analytics upgrade we all needed. A professional digital marketing services company will be up-to-date with the changes in such marketing tools. Upgrading to GA4 provides marketers with more flexibility to predict user behavior.

Google Rolling Out the Third Version of Their Products Review Algorithm Update 2022

Google Rolling Out the Third Version of Their Products Review Algorithm Update 2022

Do you know that Google – the most popular search engine – is always updating its algorithms? Yes, it is! To ensure that the platform is presenting the most accurate, relevant, and secure pages for its users, Google updates its algorithm frequently. Recently, Google launched a third products review algorithm update in search results. Our digital marketing services company keeps track of new Google updates and trends and understands how they can impact our clients’ digital marketing campaigns.

March 2022 Product Reviews Update

The first product reviews update was launched on April 8, 2021, and the second was launched on December 1, 2021. The third product reviews algorithm update, i.e. the March 2022 product reviews update, adds new criteria to the updates launched last year. This search ranking algorithm update is aimed at ranking product review-related content on the web that is most helpful and useful to searchers. It looks for in-depth analysis, actual product use, unique information, and comparable product coverage.

The company noted that the rollout will happen over the next few weeks and in the earlier stages of this rollout, webmasters should expect the bulk of ranking volatility.

Products Review Update

The Google products review update aims to promote review content that is above and beyond much of the templated information you see in its search results rankings.  For instance, if you provide thin content that simply summarizes a bunch of products, you might find that your rankings have been demoted and other content is promoted above yours, which will definitely feel like a penalty. But then, technically, according to Google, it is not a penalty against the thin content; instead, Google is just rewarding sites containing more insightful review content with higher rankings.

However, with the latest update, Google’s efforts continue to surface higher quality product reviews in search results. It will make it easier for Google to get sound purchasing advice in front of users, and reward creators who are helpful.

New Guidelines of Products Review Algorithm Update

Google noted that the products review update is not a core update; it is a standalone update. Nevertheless, Google did add that the advice it originally provided for core updates, about producing quality content is also relevant here. In addition to that advice, Google provided additional guidance specific to this update.

To meet the search engine’s quality threshold, Google is publishing new guidance on writing product reviews. They are:

  • To include:
    • expert knowledge about products where appropriate
    • helpful in-depth details, like the benefits or drawbacks of a certain item
    • specifics on how a product performs or how the product differs from previous versions
    • show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer
    • quantitative measurements about how a product measures up in various categories of performance
    • details that come from people who have actually used the products, and show what the product is physically like or how it’s used
    • include unique information such as visuals, audio or links to other content detailing the reviewer’s experience and reinforce the authenticity of a product’s review
  • Cover comparable products, or explain which products might be best for certain uses or circumstances apart from its competitors
  • Identify key decision-making factors for the product’s category and how the product performs in those areas
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says
  • Give the reader the option to purchase from their merchant of choice by including links to multiple sellers.

Though technically, this update should only impact products review content and not other types of content. Google confirms it does apply to ranked lists and comparison reviews.

If you want to check whether your website that offers products review content was impacted, that is, if organic traffic from Google has improved, declined, or remains the same, we can help you. We will help you stay in line with SEO best practices, improve your rankings, and also understand the reasons behind any performance shifts.

 As a company providing organic search engine optimization services, we keep track of all Google algorithmic updates and can help you prepare for them. We believe in getting you results through a full spectrum of services ranging from SEO, and content writing, to conversion rate optimization.

A strong SEO strategy with a strong executive team is what we provide.
Contact Us Today

Tactics to Craft the Perfect Outreach Email

Tactics to Craft the Perfect Outreach Email

Mastering ways to create a perfect outreach email is important to generate leads for your business. Implementing innovative digital marketing strategies to find and connect with customers can be a challenging task. The good news is that email marketing has a higher ROI than other channels. A search engine optimization company can help you boost your ranking with an effective email marketing campaign and other strategies. 

How to outreach email benefits businesses

  • Highly personalized email promotes the brand
  • Helps find relevant prospects to promote content
  • Persuades customers to link to your website
  • Drive organic traffic to your website
  • Helps build strong business relationships and partnerships
  • Helps gain media coverage
  • Strengthens the credibility of the brand

Tactics to craft perfect outreach email 

Goal-oriented approach

Effective goal setting requires clarity on business goals. Segment target customers based on your goals. There are two types of email outreach campaigns to target customers:

  1. Email is sent to either a single recipient or a handful of recipients. These emails are customer-centric content and are highly personalized. 
  2. Make a list of prospects that share certain common characteristics. For example, a guest post outreach campaign requires sending hundreds of emails to editors of publications. 

Ensure that the content in the mail aligns with the tone of your target customers. Whatever be the approach, invest time to personalize each email. If the email is sent to target a larger pool of people, create a generic email template that appears personalized. 

Do thorough research to know your customers

Channelize your efforts to meet your recipient’s current expectations. There should be thorough research for any outreach campaign. If you have chosen the approach, consider the preferences of your customers. Preferences and interests of the prospects changes and so keep track of these changes by updating yourself with the business trends. This will enhance the open rate of the email you are sending. It will give you an edge over your competitors. Understand each individual by reviewing their social media profiles. An outreach email is would be engaging if the reader can connect to the content. Add relevant details of the recipient in your copy that makes an impression that the email is intended for the reader. 

Pique the curiosity of the reader

Keep in mind that the attention span of your readers is just eight seconds. It is important to hook the attention of your recipient and encourage them to open and read the email. Implement simple and most creative strategies to make your email stand out from the crowd. Your email might be reported as spam if you fail to deliver the intended message in an impressive manner. The subject line of the email should show how responding to your email is going to fulfil the needs and preferences. A catchy subject line can prompt your busy customers to open the email. It should be compelling but crisp. A character limit that lies between 21 and 40 is considered good. 

Ensure concise, specific content 

A super-long email that doesn’t convey the main points will not convert. Follow a specific structure that really works for you. An inverted pyramid approach is an effective structure that puts the most important elements at the beginning of the content. Make sure that the content is short and studded with useful information about your business. The focus should be to add value to the message. Start the message with a short introduction and then divert your attention to your recipient. Content writing services are essential to make your content engaging and for customer retention. 

  • Highlight key points

A one-sentence email also will have a very low response rate similar to a super-long email as the recipient will not be able to get an idea about the purpose of the message. Your message should provide a quick summary of your business and its goals. Ask the customer whether they would like to know more about your business. 

Send follow-up emails 

Follow-up email is essential in an outreach process. Set a specific time frame to send follow-up emails. Analyze the optimum time-period needed for a reader to respond. Dividing your customers into three categories can help you find the time-frame within which you have to send the follow-up email:

  • Very busy users 
  • Busy users
  • Unoccupied users

Tactics to craft the perfect outreach email

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Send follow-up emails in a span of one to two weeks. The optimal number of follow-up emails is two to three emails. Note that a high email open rate doesn’t mean that your messages will get a response.

Include call-to-action 

Prompt your email recipients to take a specific action with a clear call to action. A call-to-action should not give too many options for your recipient to take action. It can create confusion and your efforts to convert your content will go futile. Organic SEO services can create an effective call-to-action by giving the link to your website that can drive organic traffic to your website and increase opportunities for conversions.  

Aptly timed pitch

It is very difficult to scale the time to send outreach emails. Look for the opportunities when the content intended for your customer is on top of their mind. Scheduling the timing of emails is important, but you need to test the strategy that best works for your reader. It should be based on real data and would be easier if you analyze your leads and segments. 

An outreach email is meant to promote clear communication with your prospects. This is a link building strategy and important for creating unique and relevant content that can help you to gain popularity among the Internet community. A digital marketing services company can help you target your prospects with perfectly crafted outreach emails.

Agencies SEO Services Global Market to Reach $83.7 Billion in 2025

Agencies SEO Services Global Market to Reach $83.7 Billion in 2025

The agencies SEO services market comprises both on-premise and cloud-based deployment SEO services by a digital marketing agency or digital marketing services company.

According to Research and Markets, the agencies SEO services global market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. The market reached $40.9 billion in 2021 from $37.84 billion in 2020, expanding at a compound annual growth rate (CAGR) of 8.1%.

The increase in the number of people using smartphones and internet services, especially in developing countries is the key factor expected to drive market growth during the forecast period 2021-2025. Smartphones and the internet have made video content and information easily accessible, making it essential for businesses to optimize for search and gain online visibility, which is positively impacting the agencies’ SEO services market.

Companies are rearranging their operations as they recover from the COVID-19 impact and this is another factor that is expected to impact the market growth positively. Major operational challenges that companies faced during the pandemic include restrictive containment measures such as social distancing, remote working, and the closure of commercial activities.

To manage their digital marketing processes, businesses can either set up an in-house SEO team or outsource the task. Many companies are hiring an in-house SEO team to cater to the unique needs of their organization and this is expected to hinder the growth of the market. The availability of online SEO tools is also impacting the market growth negatively. However, hiring an SEO team in-house to manage digital marketing functions is expensive compared to outsourcing the task to experienced SEO agencies. 

The main advantage of an in-house SEO team is that they can meet the faster turnaround time for campaigns and ensure data security. The major disadvantage is that hiring in-house staff means the company has to pay not only salaries but also incur insurance and workers’ comp costs, which makes outsourcing a better option. Also, by outsourcing, organizations can not only save money but also get access to expert resources.

Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results and satisfy user intent faster. Zero-Click Searches are referred to as searches in search engines such as Google or Bing, which answers the query directly at the top of the search engine results page (SERP) so that the user doesn’t need to do any further clicks or move to another website to complete the search. In short, a zero-click search fulfils the search intent at the top of the SERP. These searches mainly include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers. As this can quickly solve the intent of a keyword query, most SEO companies focus on optimizing the content in diverse ways for zero-click searches.

The report has segmented the market by Service Type, Subscription, or End Use Industry. 

By service type, the market is divided into online and offline services. Offline or offsite SEO refers to any tactic you conduct outside of your website to drive traffic back to your site. Some of the effective off-page SEO techniques are generating backlinks with high-quality content, article submission to industry directories or resource sites, influencer marketing, guest post for diverse websites, social media engagement to help drive traffic to your site, social bookmarking, forum submission, video, infographics and image submission, Google My Business (GMB) profile optimization, and Web2.0 Submission

On-page SEO or on-site SEO refers to the process of optimizing the content of a webpage for search engines. On-page strategies are essential to get more qualified leads. Effective tactics can help search engine crawlers understand the meaning and context of the pages.

On-page SEO techniques include conducting keyword research and integrating them into your pages, optimization of title tags and meta description, creating user-friendly content, optimizing your URLs, creating user-friendly content, optimizing image file sizes and image alt tags, internal link building, site page speed optimization,  mobile responsive web design, and more.

By subscription, the market is segmented into monthly and annually. By end-use industry, the market is divided into professional services, IT services, e-commerce, hospitality, recreation, real estate, and others.

Companies Mentioned in the report include Straight North, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing, and SEO Werkz.

For businesses in any sector, it is important to choose a search engine optimization company, with relevant experience. Also make sure that they are up to date with the changing algorithms and guidelines, to improve web traffic to client websites.

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