How do you recognize credible and non-credible sources of information in Google search results? Google has rolled out a new “Highly Cited” label in search results to address this concern, fight misinformation, help you recognize original reporting, and direct you to reliable information. Organic SEO companies keep track of Google updates to help businesses make the most of them to build their brand and connect with their audience.
How “Highly Cited” Works
The “highly cited” label appears in the Top Stories Carousel. Instead of just a slot in the carousel, the highly cited page receives in Top Stories takes up the entire width of the screen. It directs users to trusted sources and identifies stories that have been frequently cited by other news organizations.
Google explained: “Let’s say a local news organization breaks an investigative story looking into problems at your local school district. The story is so big that it gets picked up by numerous other media outlets. But what if you didn’t see that original story, which had a unique context for local residents? We’re introducing a way to help you identify stories that have been frequently cited by other news organizations, giving you a simple way to find the most helpful or relevant information for a news story.“
This new label will be placed on investigative articles, interviews, announcements, press releases, local news stories and more. Google CEO Sundar Pichai had announced that the company is investing $10 million to help fight misinformation about the realities and facts of the war in Ukraine. This includes new partnerships with think tanks and civil society organizations to conduct region-specific research into misinformation and disinformation and cash grants to support fact-checking networks and nonprofits.” (searchenginejournal.com)
Google’s new “highly cited sources” label came just in time for International Fact-Checking Day on April 2, 2022.
Google Expands “Rapidly Evolving Topics”
Along with introducing the highly cited label in search results, Google is also expanding its “rapidly evolving topics” notice that appears alongside breaking news in search results in an attempt to help search users critically evaluate the results they’re being shown. The expansion indicates that it can take time for information to be published and will remind users to check whether a source is trusted, or simply tell them to come back later when more information is available. The changes started to surface in search results on March 31, 2022, in English in the United States.
Google is also rolling out improvements to its “ About This Result” feature (that offers more context about each website in search results) which was announced last year in the coming weeks.
As a digital marketing services company offering organic search engine optimization services, we keep track of new Google updates and trends and understand how it can impact our clients’ digital marketing campaigns. We believe in getting you results through a full spectrum of services from SEO, content writing, to conversion rate optimization.
A strong SEO strategy with a strong execution team is what we provide.
Universal Analytics or Google Analytics 360 has proven to be extremely useful for meeting your digital marketing efforts since its launch in 2005. Google announced the introduction of Google Analytics 4 on October 14th 2020. Also known as GA4, Google Analytics 4 is the latest version of Google Analytics, and there are some marked differences between the current and new versions. While the Universal Analytics property IDs start with UA and end with a number (UA-XXXXXXXXX-1), GA 4 property IDs have only numbers (XXXXXXXXX). Being a provider of reliable digital marketing services in New York, we’ve upgraded to Google Analytics 4, the next generation of Google Analytics.
GA 4 services enable you to measure traffic and engagement across your websites and apps. It provides implementation instructions and reference data geared towards a developer audience.
Google Analytics 4 will be replacing Universal Analytics. Google recommends making the switch to Google Analytics 4 as soon as possible, as all standard Universal Analytics or GA 360 properties will stop processing new hits on July 1, 2023. But users will be able to access their previously processed data in their Universal Analytics property for at least six months. Consider exporting your historical reports during this time to avoid missing any data.
Google will be providing a future date in the coming months regarding when existing Universal Analytics properties will no longer be available. After this date, users will not be able to access the Universal Analytics reports in the Analytics interface or access their Universal Analytics data via the API.
Will all users be affected?
To check whether your Google Analytics property is impacted, first check the date on which the account was created. Google says that “If you created your property before October 14, 2020, you’re likely using a Universal Analytics property. If you created your property after October 14, 2020, you’re likely using a Google Analytics 4 property already, and no action is required.”
GA4 automatically enriches data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users.
GA4 provides key predictive metrics in the audience builder and in Explorations. Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. Predictive metrics allow businesses to learn more about their customers.
Key predictive metrics in Google Analytics 4 properties are –
Purchase Probability – Purchase probability refers to the probability or likelihood that the users who were active in the last 28 days will log a specific conversion event or will purchase within the next 7 days.
Churn Probability – Churn Probability predicts that a user who was active on your app or site within the last 7 days will not be active within the next 7 days.
Revenue prediction – It predicts the revenue expected from all purchase conversions within the next 28 days from a user who was active in the last 28 days.
These metrics help create predictive audiences. Consider maximizing the use of event recommendations in your analytics property.
User engagement metrics
GA4 provides more positive data on user engagement. The Engagement topic allows measuring user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. You can easily track the pages and screens that have the most user engagement, and understand the user behavior through events.
Google explains that the Engagement overview report summarizes data across the detail reports (such as Events and Conversions) to provide a more holistic view of user engagement on your websites and mobile apps. Events provide insight into what’s happening on the site or app, such as user actions, system events, and errors. Conversions are user activities that contribute to the success of your business. Such activities can be measured using conversion events.
Complete user journey
GA4’s Life Cycle collection includes reports in categories such as Acquisition, Engagement, Monetization, and Retention that align with the customer journey.
Instead of just tracking website performance like Universal Analytics (UA), GA4 allows tracking a website, an app or even both a website and an app together. It provides both Web and App reporting within a single interface. Combining data from both a website and an app in the same GA property can save time for users, as they can see the complete user journey as the user moves from one platform to another. You don’t have to maintain a separate Google Analytics for Firebase property to track mobile app data.
GA4’s cost-data import lets users analyze return-on-investment (ROI) and compare campaign performance for all online ads and marketing investments. Users can also import data generated by non-Google campaigns, such as email marketing campaigns and social media marketing. GA4 automatically joins website and app journeys together when carried out by the same user, allowing making better marketing decisions and avoid wasting money on ads.
Smart tracking without cookies
GA4 properties are designed to work with or without cookies. Using AI and machine learning, GA4 implements more intelligent tracking that is not reliant on cookies. Google Analytics 4 relies on first-party cookies which keeps them compliant with new privacy laws like GDPR and the California Consumer Privacy Act.
By customizing collections and the topics, administrators can customize the reports that everyone sees. GA4 has simplified the reporting interface, making it easy for marketers to spot key trends and any irregularities in data. GA4 is the analytics upgrade we all needed. A professional digital marketing services company will be up-to-date with the changes in such marketing tools. Upgrading to GA4 provides marketers with more flexibility to predict user behavior.
Do you know that Google – the most popular search engine – is always updating its algorithms? Yes, it is! To ensure that the platform is presenting the most accurate, relevant, and secure pages for its users, Google updates its algorithm frequently. Recently, Google launched a third products review algorithm update in search results. Our digital marketing services companykeeps track of new Google updates and trends and understands how they can impact our clients’ digital marketing campaigns.
March 2022 Product Reviews Update
The first product reviews update was launched on April 8, 2021, and the second was launched on December 1, 2021. The third product reviews algorithm update, i.e. the March 2022 product reviews update, adds new criteria to the updates launched last year. This search ranking algorithm update is aimed at ranking product review-related content on the web that is most helpful and useful to searchers. It looks for in-depth analysis, actual product use, unique information, and comparable product coverage.
The company noted that the rollout will happen over the next few weeks and in the earlier stages of this rollout, webmasters should expect the bulk of ranking volatility.
Products Review Update
The Google products review update aims to promote review content that is above and beyond much of the templated information you see in its search results rankings. For instance, if you provide thin content that simply summarizes a bunch of products, you might find that your rankings have been demoted and other content is promoted above yours, which will definitely feel like a penalty. But then, technically, according to Google, it is not a penalty against the thin content; instead, Google is just rewarding sites containing more insightful review content with higher rankings.
However, with the latest update, Google’s efforts continue to surface higher quality product reviews in search results. It will make it easier for Google to get sound purchasing advice in front of users, and reward creators who are helpful.
New Guidelines of Products Review Algorithm Update
Google noted that the products review update is not a core update; it is a standalone update. Nevertheless, Google did add that the advice it originally provided for core updates, about producing quality content is also relevant here. In addition to that advice, Google provided additional guidance specific to this update.
To meet the search engine’s quality threshold, Google is publishing new guidance on writing product reviews. They are:
To include:
expert knowledge about products where appropriate
helpful in-depth details, like the benefits or drawbacks of a certain item
specifics on how a product performs or how the product differs from previous versions
show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer
quantitative measurements about how a product measures up in various categories of performance
details that come from people who have actually used the products, and show what the product is physically like or how it’s used
include unique information such as visuals, audio or links to other content detailing the reviewer’s experience and reinforce the authenticity of a product’s review
Cover comparable products, or explain which products might be best for certain uses or circumstances apart from its competitors
Identify key decision-making factors for the product’s category and how the product performs in those areas
Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says
Give the reader the option to purchase from their merchant of choice by including links to multiple sellers.
Though technically, this update should only impact products review content and not other types of content. Google confirms it does apply to ranked lists and comparison reviews.
If you want to check whether your website that offers products review content was impacted, that is, if organic traffic from Google has improved, declined, or remains the same, we can help you. We will help you stay in line with SEO best practices, improve your rankings, and also understand the reasons behind any performance shifts.
As a company providing organic search engine optimization services, we keep track of all Google algorithmic updates and can help you prepare for them. We believe in getting you results through a full spectrum of services ranging from SEO, and content writing, to conversion rate optimization.
A strong SEO strategy with a strong executive team is what we provide. Contact Us Today
Mastering ways to create a perfect outreach email is important to generate leads for your business. Implementing innovative digital marketing strategies to find and connect with customers can be a challenging task. The good news is that email marketing has a higher ROI than other channels. A search engine optimization company can help you boost your ranking with an effective email marketing campaign and other strategies.
How to outreach email benefits businesses
Highly personalized email promotes the brand
Helps find relevant prospects to promote content
Persuades customers to link to your website
Drive organic traffic to your website
Helps build strong business relationships and partnerships
Helps gain media coverage
Strengthens the credibility of the brand
Tactics to craft perfect outreach email
Goal-oriented approach
Effective goal setting requires clarity on business goals. Segment target customers based on your goals. There are two types of email outreach campaigns to target customers:
Email is sent to either a single recipient or a handful of recipients. These emails are customer-centric content and are highly personalized.
Make a list of prospects that share certain common characteristics. For example, a guest post outreach campaign requires sending hundreds of emails to editors of publications.
Ensure that the content in the mail aligns with the tone of your target customers. Whatever be the approach, invest time to personalize each email. If the email is sent to target a larger pool of people, create a generic email template that appears personalized.
Do thorough research to know your customers
Channelize your efforts to meet your recipient’s current expectations. There should be thorough research for any outreach campaign. If you have chosen the approach, consider the preferences of your customers. Preferences and interests of the prospects changes and so keep track of these changes by updating yourself with the business trends. This will enhance the open rate of the email you are sending. It will give you an edge over your competitors. Understand each individual by reviewing their social media profiles. An outreach email is would be engaging if the reader can connect to the content. Add relevant details of the recipient in your copy that makes an impression that the email is intended for the reader.
Pique the curiosity of the reader
Keep in mind that the attention span of your readers is just eight seconds. It is important to hook the attention of your recipient and encourage them to open and read the email. Implement simple and most creative strategies to make your email stand out from the crowd. Your email might be reported as spam if you fail to deliver the intended message in an impressive manner. The subject line of the email should show how responding to your email is going to fulfil the needs and preferences. A catchy subject line can prompt your busy customers to open the email. It should be compelling but crisp. A character limit that lies between 21 and 40 is considered good.
Ensure concise, specific content
A super-long email that doesn’t convey the main points will not convert. Follow a specific structure that really works for you. An inverted pyramid approach is an effective structure that puts the most important elements at the beginning of the content. Make sure that the content is short and studded with useful information about your business. The focus should be to add value to the message. Start the message with a short introduction and then divert your attention to your recipient. Content writing services are essential to make your content engaging and for customer retention.
Highlight key points
A one-sentence email also will have a very low response rate similar to a super-long email as the recipient will not be able to get an idea about the purpose of the message. Your message should provide a quick summary of your business and its goals. Ask the customer whether they would like to know more about your business.
Send follow-up emails
Follow-up email is essential in an outreach process. Set a specific time frame to send follow-up emails. Analyze the optimum time-period needed for a reader to respond. Dividing your customers into three categories can help you find the time-frame within which you have to send the follow-up email:
Send follow-up emails in a span of one to two weeks. The optimal number of follow-up emails is two to three emails. Note that a high email open rate doesn’t mean that your messages will get a response.
Include call-to-action
Prompt your email recipients to take a specific action with a clear call to action. A call-to-action should not give too many options for your recipient to take action. It can create confusion and your efforts to convert your content will go futile. Organic SEO services can create an effective call-to-action by giving the link to your website that can drive organic traffic to your website and increase opportunities for conversions.
Aptly timed pitch
It is very difficult to scale the time to send outreach emails. Look for the opportunities when the content intended for your customer is on top of their mind. Scheduling the timing of emails is important, but you need to test the strategy that best works for your reader. It should be based on real data and would be easier if you analyze your leads and segments.
An outreach email is meant to promote clear communication with your prospects. This is a link building strategy and important for creating unique and relevant content that can help you to gain popularity among the Internet community. Adigital marketing services company can help you target your prospects with perfectly crafted outreach emails.
The agencies SEO services market comprises both on-premise and cloud-based deployment SEO services by a digital marketing agency or digital marketing services company.
According to Research and Markets, the agencies SEO services global market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%. The market reached $40.9 billion in 2021 from $37.84 billion in 2020, expanding at a compound annual growth rate (CAGR) of 8.1%.
The increase in the number of people using smartphones and internet services, especially in developing countries is the key factor expected to drive market growth during the forecast period 2021-2025. Smartphones and the internet have made video content and information easily accessible, making it essential for businesses to optimize for search and gain online visibility, which is positively impacting the agencies’ SEO services market.
Companies are rearranging their operations as they recover from the COVID-19 impact and this is another factor that is expected to impact the market growth positively. Major operational challenges that companies faced during the pandemic include restrictive containment measures such as social distancing, remote working, and the closure of commercial activities.
To manage their digital marketing processes, businesses can either set up an in-house SEO team or outsource the task. Many companies are hiring an in-house SEO team to cater to the unique needs of their organization and this is expected to hinder the growth of the market. The availability of online SEO tools is also impacting the market growth negatively. However, hiring an SEO team in-house to manage digital marketing functions is expensive compared to outsourcing the task to experienced SEO agencies.
The main advantage of an in-house SEO team is that they can meet the faster turnaround time for campaigns and ensure data security. The major disadvantage is that hiring in-house staff means the company has to pay not only salaries but also incur insurance and workers’ comp costs, which makes outsourcing a better option. Also, by outsourcing, organizations can not only save money but also get access to expert resources.
Companies operating in agencies SEO services market are using “Zero-Click Search Results” to increase their appearance in the search results. Google presented zero-click searches in March 2020, with the aim to eliminate multiple results and satisfy user intent faster. Zero-Click Searches are referred to as searches in search engines such as Google or Bing, which answers the query directly at the top of the search engine results page (SERP) so that the user doesn’t need to do any further clicks or move to another website to complete the search. In short, a zero-click search fulfils the search intent at the top of the SERP. These searches mainly include database-style searches, dictionary and encyclopedia-style searchers, and map direction style searchers. As this can quickly solve the intent of a keyword query, most SEO companies focus on optimizing the content in diverse ways for zero-click searches.
The report has segmented the market by Service Type, Subscription, or End Use Industry.
By service type, the market is divided into online and offline services. Offline or offsite SEO refers to any tactic you conduct outside of your website to drive traffic back to your site. Some of the effective off-page SEO techniques are generating backlinks with high-quality content, article submission to industry directories or resource sites, influencer marketing, guest post for diverse websites, social media engagement to help drive traffic to your site, social bookmarking, forum submission, video, infographics and image submission, Google My Business (GMB) profile optimization, and Web2.0 Submission
On-page SEO or on-site SEO refers to the process of optimizing the content of a webpage for search engines. On-page strategies are essential to get more qualified leads. Effective tactics can help search engine crawlers understand the meaning and context of the pages.
On-page SEO techniques include conducting keyword research and integrating them into your pages, optimization of title tags and meta description, creating user-friendly content, optimizing your URLs, creating user-friendly content, optimizing image file sizes and image alt tags, internal link building, site page speed optimization, mobile responsive web design, and more.
By subscription, the market is segmented into monthly and annually. By end-use industry, the market is divided into professional services, IT services, e-commerce, hospitality, recreation, real estate, and others.
Companies Mentioned in the report include Straight North, Ignite visibility, Titan growth, Boostability, Big leap, Victorious, Sure Oak, Arcane Marketing, Search bloom, SEO valley Solutions Pvt. Ltd., WebFX, Social SEO, 97th Floor, Page traffic, Brandloom, Bruce clay Inc., OpenMoves, OneIMS, WebiMax, Digital Marketing Agency, Screaming Frog, 360I, Thanx Media, Square 2 Marketing, and SEO Werkz.
For businesses in any sector, it is important to choose a search engine optimization company, with relevant experience. Also make sure that they are up to date with the changing algorithms and guidelines, to improve web traffic to client websites.
Summer Shootout Barrel Racing beckons all horse lovers to the Oklahoma City State Fair Park from the 19th to the 21st of August, 2011. The event will be held from 8 AM to 8 PM on Friday, Saturday and Sunday at the State Fair Arena and SuperBarn. It is sure to be a weekend of fun, and Oklahoma City is full of natural and urban attractions not least of which is the Bricktown entertainment district. Hotels at Bricktown offer you affordable hospitality, beckoning one and all.
Cost-effective but Unforgettable Hospitality
With the cost-effective packages offered by hotels in Bricktown, you can expect comprehensive features to make each day a memorable one, right from the creature comforts at the rooms to the 24-hour shuttle services that chauffeur you to your destination and also take you through the many must-visit attractions of the city. Here’s what you can expect:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
The rooms are exquisitely designed and the complimentary breakfast is sumptuous. Guess there’s nothing more you could ask for to have an unbelievably marvelous time at Oklahoma City.
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Loads of Fun at the OKC State Fair Park
The OKC State Fair is a hugely popular annual competition and entertainment extravaganza held at Oklahoma City every year at the State Fair Park. The 2011 OKC State Fair features live music, family-friendly and kids’ events, competitive events and lots more from the 15th to the 25th of September, 2011.
Non-stop Entertainment at the OKC State Fair
The Chesapeake Energy Stage features great entertainment with live bands, while Disney On Ice has entertainment for kids including the staging of Disney Pixar’s Toy Story 3 from the 15th to the 20th. You can experience the vibrancy of color during the 60th Annual Oklahoma State Fair Band Day as mid-high, junior and high school bands from around the state compete on September 19, 2011. Competitive events are conducted in the categories of Livestock/ FFA/ 4-H, Horse, Creative Arts, Wine Contest and Band Day Competition. There are plenty of other events taking place as well including a beauty contest, so please visit okstatefair.com for tickets (not all events require tickets) and more information.
Southern Hospitality Affordably
The hotels at Bricktown provide you with excellent hospitality to make any visit worth remembering and coming back to. Family-friendly Southern hospitality blends with world class service to offer guests a very memorable experience in an affordable manner. Enjoy features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
With unforgettable hospitality and tons and fun, there’s nothing keeping you from checking out OKC.
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Oklahoma State Fair Is Waiting for You
From September 15 to 25, 2011 Oklahoma City will erupt with excitement and fun thanks to the Oklahoma State Fair. It is an annual event containing competitive and entertaining events at the OKC State Fair Park.
Great excitement in Store at Oklahoma State Fair
This year’s edition is no different, with competitive events in the Horse, Livestock/FFA/4-H, Wine Contest, Band Day Competition and Creative Arts classifications raising the competition fever. There are entertainment shows such as live music at the Chesapeake Energy Stage and the staging of the Disney Pixar Toy Story 3 from the 15th through the 20th of September. On the 19th, the 60th Annual Oklahoma State Fair Band Day will entertain with high school, mid-high and junior high school bands adding a splash of color. Many events are free while some have tickets. Visit okstatefair.com for more details.
More Than the State Fair to Entertain you – the Hospitality
It isn’t only the State Fair that will entertain you, but a host of other vibrant attractions Oklahoma City and its Bricktown entertainment district are known for. But you need affordable but fine hospitality to make your experience memorable. Hotels at Bricktown are known for their affordable but fine Southern hospitality. The experience is completed by comprehensive features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
Oklahoma City beckons you to fun and more. And with great hospitality, you don’t need to think twice.
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Five New Strategies for Revenue Cycle Management
In the evolving healthcare landscape, hospitals and medical practices need new revenue cycle management (RCM) strategies. Choosing an experienced, technologically savvy medical billing service provider will ensure valuable support to optimize reimbursement. However, as the business of healthcare has become very complex, medical billing is no longer a simple administrative function. In a recent Beckers Hospital Review report, industry experts recommend specific new strategies to ensure that hospitals’ RCM efforts are focused and financially stable.
Tracking claim denial rate: Following up on claims and denials is a critical aspect to enhance revenue generation. The claims tracking process involves reviewing accounts receivable (AR) and measuring the average number of days it takes to collect the payments due to the healthcare provider, and identifying patterns in payment by insurance companies. Automating key revenue cycle workflows, finding more efficient ways to submit clean claims, and improving collection efforts,and focusing on the appeals process can reduce days in AR and boost cash flow. In fact, AR management is an important element of the RCM solutions provided by medical billing companies.
Review of chargemaster: Experts recommend that hospitals conduct a comprehensive review of their chargemaster and ensure price transparency for patients. This is an important requirement to prepare for the CMS’ price transparency rule coming into force Jan. 1, 2019. Under CMS’ annual Inpatient Prospective Payment System rule, hospitals need to publish a list of their standard charges online in order to help patients understand the cost of care and prepare for any out-of-pocket costs. CMS also requires providers to update that information every year. A recent report from the National Association of Healthcare Revenue Integrity, an expert recommends that hospitals take the following steps to prepare to post their chargesmaters online:
Review existing state hospital pricing and price transparency requirements
Review the chargemaster for consistent pricing
Inform all stakeholders about the new requirements, including IT personnel responsible for the online posting of the chargemaster
Fix a date for post the chargemaster
Create customer service scripts to deal with patients’ questions about the chargemaster and pricing
Price transparency is critical to boost patient satisfaction and collection of patient financial responsibility.
Reduce operating room delays and last-minute cancellations:Operating rooms are a very costly area of hospital operations.Depending upon the complexity of the procedure, last-minute cancellations or delays can prove very costly for hospitals. When planned surgical procedures are cancelled, it leads to considerable loss of revenue and waste of resources,and also results in significant psychological, social and financial consequences for patients and their families.Experts say that, to improve financial performance, hospitals should review their OR operations for avoidable costs and focus on minimizing cancellations and delays in procedures.
Strategies to improve OR operations include focusing on same-day cancellations, on-time procedure starts, equipment availability and parallel processing to increase efficiency.
Blocking OR time by the day rather than stints of hourly blocks
Adjusting block times based on the balance between under- and overutilization of the OR
Avoiding potential delays and gaps for missing equipment by assessing the risk of potential problems in advance
Avoiding tardiness in the OR by starting cases on time
Turnover time reductions:
However, as ORs differ considerably based on patient population, type of hospital and type of surgery and anesthesia, it is difficult to set universal benchmarks for all Ors.
Using online estimator tools to help patients understand their potential out-of-pocket costs: In an era of regulation, high-deductible plans and increased patient responsibility for bills, using a customer-friendly online estimator can ensure that patients get the information they want. Experian’s price-estimator tool, for instance, calculates patients’ out-of-pocket cost based on the hospital’s chargemaster price, its claims history for providing that service, its contract terms with the patient’s insurer, and the patient’s benefit structure and deductible status. It also estimates out-of-pocket costs for self-pay patient. Using a price estimator tool can boost patient satisfaction and attract more patients. Experts advise that when using the tool, hospitals should also post a disclaimer with standard charges, so patients know that the price list they are viewing may not indicate their actual out-of-pocket costs.
Include both clinical interactions and nonclinical interactions when considering net promoter scores: Net promoter scores reflect how likely patients are likely to recommend the organization to another person. Patient care involves both clinical and nonclinical support services. Even the best clinical services cannot be truly optimal without dedicated nonclinical and clinical-support staff.Experts recommend that hospitals include both clinical interactions and nonclinical interactions when considering net promoter scores. Healthcare providers need to use the same approach as retail businesses and tap into what the patient not only wants but also expects by examining how every nonclinical touchpoint is interacting with the patient. Net promotion scores will provide hospitals with a more accurate picture of patient satisfaction.
Medical billing is the core of healthcare RCM. The medical billing process is complex and difficult to manage, but with the right processes, proactive strategies, and the support of an experienced medical billing and coding company, providers canoptimize RCM and reduce days in accounts receivable.
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Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System
A leading supplier of high-quality lab equipment, Block Scientific offers the Indiko™ Plus Clinical and Specialty Chemistry System from Thermo Scientific. This fully-automated random access benchtop system offers optimal operational excellence for clinical and specialty chemistry testing. A reliable, fully supported solution integrating analyzer, reagents and consumables, this system offers laboratories ease of use and time-saving automation to supports routine daily work. It is an ideal option for small and medium sized laboratories.
In addition to offering true operational reliability and walk-away convenience, this analyzer is self-contained with no need for external water or drainage connections, which makes it quick and easy to install.
Indiko™ Plus Analyzer – Reliable and User-friendly
The Indiko Plus is a flexible system with uncompromised level of performance. Three different sample racks are available for user convenience:
Two 9-position racks can be adjusted for different aspiration heights and used for 0.5 and 2.0 ml cups and 5, 7 or 10 ml tubes
The 18-position for non-barcoded 7 ml tubes can be used either for 0.5 and 2.0 ml cups or for non-barcoded 7 ml tubes
The system’s reagent disk can accommodate 42 reagents. Its unique, low-volume cuvette design guarantees small reagent volumes, minimal amount of reagent waste, and thus secure low reagent cost. As it enables users to work with disposable cuvettes, this analyzer helps lower the risk of contamination and shortens the time of analysis. The simple and clear user interface eases patient sample handling and also allows control of the reagent levels in real-time during work.
Key Features
Minimal maintenance, maximized analyzer uptime
Optimized, liquid system reagents
Automated clot detection
Built-in real-time QC program
Automated real-time monitoring of the reagent usage and expiry date
Ready-to-use, maintenance-free electrodes
Bi-directional LIS connection
Specifications
Operating Principle: Fully automated, sample oriented, random access analyzer
Capacity: photometric tests/hr: up to 350; ISE tests/hr: up to 135
On-board capacity: up to 108 sample positions and 42 reagent positions
Sample volume: 2 to 120μL
Reagent volume: 2 to 240μL (1 to 4 reagent additions/test)
Reaction volume: 120 to 300μL
Incubator: 9 x 10-position single-use cuvettes, totally 90 cuvette positions
Photometer: 12 filter positions
Absorbance range: 0 to 3.5A
Water consumption: 2.5L/hr.
Workstation: separate PC
Bi-directional LIS-connection
Power consumption: 300w
Dimensions (L x W x H): 27.6 x 37 x 24.4in. (70 x 94 x 62cm)
Weight: 242 lb. (110kg)
Block Scientific offers the Thermo Scientific Indiko Plus, NEW, including Installation, Training, Validation, 1 year warranty, and Shipping.
Contact Us
To place an order for the Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System or to check out other chemistry analyzers we offer, visit our online store – http://www.blockscientificstore.com. To contact us, call 631-589-1118 or send an email to info@blockscientific.com.
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Food Service Products
Aluminum Foil Sandwich Wrap – Silver
The Silver Aluminum Foil Sandwich Wrap is made of exclusive foil/paper lamination to retain heat, absorb steam and resist curl. Its honeycomb design creates air pockets for superior heat retention. The moisture-absorbing paper layer helps to keep food fresh.
Product Features
Dimensions – 14 X 16
Excellent deadfold capability
Case: 1000
Case Weight – 16#
Blue Foil Sheets – 10.5 in. x 13 inch
The Blue Foil Sheets are foil insulated wraps that come with a honeycomb design for superior heat retention, moisture/grease resistance and holding times. Their superior dead-fold design helps to hold the shape of the wrapped food items. A moisture-absorbing paper layer helps to maintain the freshness of crispy breads and buns longer.
Product Features
Dimensions 10.5 in. x 13 inch
Case Pack – 4@500
Surpasses rigid clamshells in raw-material waste reduction and heat retention
D Vour Absorbent Powder
The D Vour Absorbent Powder absorbs and coagulates spilled liquids and bodily fluids, as well as eliminates all the repellent odors. D Vour deodorant powder, made of special polymer, ensures effective results in short time. When sprinkled lightly on liquid, the powder converts it into an odorless, semi-solid mass within seconds, enabling easy and fast clean-up. D Vour is the perfect choice for removing spills and unpleasant odors in restaurants, schools, healthcare facilities and grocery stores. Its quick absorbent formula sets spills of all free-flowing liquids, except oils and strong oxidizing materials such as acids.
Product Features
Volume: 16 oz.
Lemon fragrance
Absorbs spills 100 times its weight
Sets liquids and remove repulsive odors within seconds
Weight: 7
Pack: 6 cans per case
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Round Eye Supply
Conex Rolled Rim Graduated Medicine 1.25 oz. Clear Cup
Made of durable, crack-resistant polypropylene, Conex Rolled Rim Graduated Medicine cups are ideal for many diverse applications. These 1.25 oz. clear cups are suitable for dry and liquid medications, household, dining, and carryout applications. For dining, these Conex clear polypropylene cups can serve anything from small side dishes to salad dressing and whipped butter. For carryout, when coupled with a secure fitting clear lid, they safely transport side sauces such as ranch dressing, marinara, salsa, and more.
Features
Covers all market needs
Durable polypropylene construction
Polypropylene increases product visibility
Secure lid fit
Rolled rim
Lids Sold Separately
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Fresh, Fun Contemporary Area Rugs
Decorating with fresh, fun contemporary area rugs is a stylish and fantastic way to add a bright splash of color to the décor of any room. These area rugs can be the focal point of the room, giving the entire room an inviting, modern look.
Area Rugs in Contemporary Style to Fit Any Room Décor
From the vast selections of area rugs available in the market, you can select those that are perfect for your purpose. Nowadays, contemporary area rugs can easily and harmoniously fit into any room of your home, including doorways, bedrooms, family rooms, kid’s rooms and kitchens. Machine-made or hand-knotted museum pieces, big or small rugs, square or round rugs, discrete or fun rugs, you can find these in a variety of different styles and patterns for every walk of life – from the leading name brands you know and love. To brighten your kid’s room, you can find rugs detailed with bright, fun designs in attractive colors.
Fine Choice of Materials and Colors
A variety of rugs ranging from those made from traditional materials to multi-functional area rugs can be found in a variety of striking colors and at all price points. Wool, cotton, polypropylene, faux silk, and olefin are just a few of the materials that work well with striking and trendy contemporary touches. One can also avail of these in sizes such as 6’x 9′, 4’x 6′, 8’x 10′, 9’x12′, and 10’x14′. While making a choice, you have to take into account factors such as the size of the room, the feel you want to create, and more.
Purchasing online is considered the most cost-effective way to find high quality and durable contemporary area rugs. You will find hundreds of online vendors offering the finest quality area rugs in contemporary designs. Whether you need looped, shag, woven, or outdoor rugs – all can be purchased online in just a few minutes.
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Floral Area Rugs - Add a Warm Welcome
Use floral area rugs to add a warm welcome to your home or office space. It is a good choice for those who want to beautify their homes in a creative and cost-effective manner. By decorating with floral area rugs, you can bring the beauty of nature into your home.
Wide Selections, Great Choices
Apart from protecting high-traffic areas like hallways or sitting areas, these are sure to bring a touch of elegance to your interiors in entryways, guest room, dining room, bed room, kitchen, or any other place where you would like to add brightness and charm. In today’s market, floral area rugs in all modes, from traditional to modern in a variety of sizes ranging from small sized 4’x 6′ to large to 10’x 14′ and every size in-between. These also come in a variety of styles, designs, shapes, and vivid colors to liven up a household.
Online floor covering stores offer a wide variety of new and striking floral rugs in fresh patterns and designs, including begonia, cala lily, orchid, sunflower, tulip, and more. Machine-made rugs, hand-knotted museum pieces, big or small rugs, and square or round floral rugs from leading brand names are available in the stores. Area rugs in floral designs made from polypropylene, silk, or wool can be purchased.
Floral Rug Options
As it can list the prices, styles, and sizes of branded collections, online shopping is considered the best and cost-effective way to shop for these products. Most of the online vendors who are engaged in providing exceptionally beautiful rugs, offer a fine line of floral area rugs that are chosen to complement any decor.
Always take your time when making a choice. A good dealer can provide customers with a great selection of floral rugs, superior product knowledge, excellent service and expert installation – all at reasonable rates.
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Medical Coding for Skin Biopsies - Use the Correct CPT Codes
Biopsies are used to obtain a sample of your tissue or cells for diagnostic histopathologic examination performed independently or unrelated/distinct from other procedures/services. The removal of tissue or cells for analysis is called a biopsy. A skin biopsy is a procedure in which a physician cuts and removes small samples of skin or cells from the surface of your body to get it tested. The sample obtained from a skin biopsy is further examined to diagnose certain skin conditions such as skin tumors, infections and other types of growth or skin conditions. A biopsy of a lesion of the skin can help physicians report the difference between a skin cancer and a benign or noncancerous lesion. The skin sample obtained during a biopsy is further sent for laboratory analysis under a microscope.Dermatology medical coding involves several difficult aspects for coders to memorize unique termsrelated to sizing wounds and lesions. As skin procedure codes take into account the type of removal, the size and location of the lesion (such as length, depth, width, and circumference), the provider’s intent and pathologic results, documenting the service and selecting the right medical codes can be confusing. Outsourcing the task to a reliable and experienced medical billing and coding company is a feasible strategy that helps physicians simplify their documentation process. Coders must be familiar with terminology related to benign and malignant masses along with actions such as shaving, destruction, and performing biopsies.
Why Is a Skin Lesion Biopsy Done?
Generally, a skin biopsy is performed to determine the cause of a growth, sore or rash and could include –
Skin cancer including basal cell carcinoma, squamous cell carcinoma and melanoma
Rashes or blistering skin conditions
Pre-cancerous cells
Non-cancerous growths
Chronic bacterial or fungal skin infection
Changing moles
Actinic keratosis
Warts
The potential risk factors associated with this procedure include – excessive bleeding from the biopsy site, pain, skin infections, local reaction to the anesthetic, scarring and other healing problems.
Types of Skin Biopsies
There are four main types of skin biopsies which include –
Shave biopsy – Physicians will remove only a small section of the top layers of skin (epidermis and a portion of the dermis) using a special razor blade or scalpel.
Punch biopsy – Physicians use a circular tool to remove a small section of skin including deeper layers (epidermis, dermis and superficial fat).
Excisional biopsy – This type is used to remove the entire lesion/abnormal skin, including a portion of normal skin down to or through the fatty layer of skin.
Incisional biopsy – This is used to remove a small part of a larger lesion.
After the biopsy, the wound will be covered with gauze and other bandaging. Patients will be able to go home once the sample has been taken.
Undergoing Skin Biopsy – Preparations Required
Generally performed in the doctor’s office, patients undergoing skin biopsy will be asked to change into a hospital gown so that the area of suspect skin can be more easily seen and removed. Before undergoing the procedure, patients must disclose information about – current medicines consumed (including over-the-counter drugs, street drugs, or herbal or nutritional supplements), any allergies/reactions to medications (especially to local anesthetics, such as lidocaine or novocaine, or to iodine cleaning solutions, such as Betadine), pregnancy and bleeding problems if any.
The physician will first cleanse the biopsy site (with a sterile soap solution) and then numb the skin by using a local anesthetic (pain-relieving) injection, usually lidocaine. Patients will experience a brief prick and stinging sensation as and when the medicine is injected. After the skin is numb, the physicianwill perform the biopsy and the tissue will be removed. The removed portion of tissue will be sent to the laboratory for analysis by a pathologist. After the procedure, the wound will be covered with gauze and other bandaging. A skin biopsy typically takes about 15-20 minutes, including the preparation time, dressing the wound and instructions for at-home care.
CPT Codes for Skin Biopsies
Dermatology medical codinginvolves the use of specific CPT codes to document different types of skin biopsies. The CPT codes for skin biopsies include –
For the first biopsy, submit code 11100 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed; single lesion). For each separate biopsy after the first one, use the add-on code 11101 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed separate procedure; each separate/additional lesion [List separately in addition to the code for primary procedure].
For instance, if three lesions are biopsied, codes 11100, 11101 and 11101 should be submitted. If skin biopsy is performed more than the maximum number of times, it is important to submit supporting documentation to avoid denials. If the removal is simply for diagnosis, the procedure is coded as a biopsy. If the entire lesion is removed, the excision codes should be used.
The new CPT codes that range from 11102 – 11107 are reported on the basis of method of removal, which offers greater specificity. The new CPT codes are as follows –
11102 – Tangential biopsy of skin (e.g., shave, scoop, saucerize, curette) single lesion
+11103 – Each separate/additional lesion (List separately in addition to code for primary procedure)
11104 – Punch biopsy of skin (including simple closure, when performed) single lesion
+11105 – Each separate/additional lesion (List separately in addition to code for primary procedure
11106 – Incisional biopsy of skin (including simple closure, when performed) single lesion
+11107 – Each separate/additional lesion (List separately in addition to code for primary procedure
Prior to the above new CPT codes, biopsies were reported with CPT code 11100 for the first lesion and 11101 for each additional lesion biopsied regardless of method of removal. However, the new biopsy codes are reported based on method of removal including –
Tangential biopsy (Codes – 11102 and 11103)
Tangential biopsy includes removal via shave, scoop, saucerization or curette. The procedure is performed with a sharp blade like a flexible biopsy blade, obliquely oriented scalpel or curette. A sample of epidermal tissues is removed with or without portions of the underlying dermis. This type of biopsy does not involve the full thickness of the dermis. When the full thickness of the dermis is involved, the procedure is reported using the codes – 11300-11313 (removal of epidermal or dermal lesions).
Punch biopsy (Codes -11104 and 11105)
Performed using a punch tool, the purpose of this biopsy is to remove a sample of a cutaneous lesion for a diagnostic pathologic examination. Simple closure is included and cannot be billed separately.
Incisional biopsy (Codes -11106 and 11107)
An incisional biopsy requires a sharp blade (not a punch tool) to remove a full-thickness sample of tissue via a vertical incision or wedge, penetrating deep into the dermis, into the subcutaneous space. An incisional biopsy may sample subcutaneous fat. When the entire lesion is excised, it is important report the excision codes – 11400-11646 (depending on type of lesion – benign or malignant).
Multiple Biopsies
If more than one biopsy is performed on the same date, report only one primary biopsy code. When more than one biopsy is performed using the same technique, the appropriate primary biopsy code is reported for the first biopsy and the add-on code is reported for each additional lesion.
Recovery after the Procedure
Once the skin biopsy is complete, patients may experience some soreness around the biopsied site for a few days. Physicians will either put a bandage or stitches (in some cases) over the biopsy site. In most cases, physicians may instruct patients to keep the bandage over the biopsy site until the next day. They may be advised to change the bandage daily, wash the wound and apply antibacterial ointment. Tylenol is usually sufficient to relieve discomfort. However, patients who have stitches around the biopsy site need to keep the area as clean and dry as possible. Healing of the wound can take several weeks, but is usually complete within two months. Wounds on the legs and feet tend to heal slower than those on other areas of the body.
Medical billing and coding can be complex and requires knowledge regarding appropriate coding, modifiers and payer-specific medical billing for correct and on-time reimbursement. With all the complexities, the support of an experienced medical coding serviceprovider could be useful to report skin biopsy procedures correctly for optimal reimbursement. Professional coders in reliable medical billing and coding companies can ensure accurate reporting of diagnostic and procedure details.
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Common Knee Injuries and Treatment Options
The knee is a fragile and sensitive joint which plays a vital role in the body’s stability and motion. The knee is made up of many structures and these can be severely injured by a traumatic event or disease. Injuries generally occur due to twisting or bending force applied to the knee or a direct blow suffered while playing sports, or by a sudden fall or accident. In addition to sudden injury, repetitive overuse and underlying medical conditions like osteoporosis can cause knee pain. There are different types of knee injuries all of which involve various symptoms including pain, swelling, and stiffness. Injury to the knee can cause instability and become debilitating if not treated quickly. Fortunately, effective nonsurgical knee injury treatment is available in established pain management and rehabilitation centers in Brooklyn, NYC.
Common Injuries of the Knee — Symptoms and Causes
Injuries to the knee are mainly defined by the affected anatomy of the knee and the mechanism that caused the injury. Let’s take a look at some common knee injuries –
Sprains – A sprain is an injury to the ligaments that hold the knee together. Sprains are graded by the amount of stretching or tearing of the ligament fibers and how much instability it causes. Ligament tears include – injuries to anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), lateral collateral ligament (LCL) and medial collateral ligament (MCL). ACL injuries occur as a result of a twisting or pivoting movement. PCL injuries are the result of a powerful force such as a football player falling on a knee that is bent. The LCL runs along the outside of the knee joint and stabilizes the knee so that the bones do not slide from side to side. A common injury among athletes, MCL sprain occurs due to a blow to the outside of the knee, which forces the knee inward.
Strains – Strains occur when the tendons or muscles surrounding the knee are stretched, usually due to hyperflexion or hyperextension of the knee. Strains can cause pain outside the joint as well as dysfunction of the normal range of motion of the knee.
Tendinitis – Tendinitis refers to inflammation or irritation of a tendon (the thick fibrous cords that attach muscle to bone) that connects the kneecap to the shinbone. Also known as jumper’s knee, tendonitis is common among athletes who frequently jump. However, any physically active person can be at risk of developing this condition.
Bursitis – This is a painful condition that affects the bursae – small, fluid-filled sacs that cushion the bones, tendons and muscles near your joints. Bursitis occurs when bursae swells and become inflamed with overuse or repeated pressure from kneeling. Most cases of bursitis respond well to self-care measures. However, in some instances, antibiotics or aspiration (a procedure that uses a needle to withdraw excess fluid) may be required.
Runner’s knee – Patellofemoral pain syndrome or runner’s knee is one of the most common causes of knee pain in young athletes. It is caused by overuse of the patellofemoral joint (the joint between the kneecap (patella) and thighbone) — causing pain in the front of the knee.
Meniscal tears – One of the most frequently occurring cartilage injuries of the knee, meniscal tears generally occur when the knee twists or pivots. Symptoms include pain, stiffness, swelling, locking, and decreased range of motion. This type of knee injury is common in contact sports like football as well as noncontact sports requiring jumping and cutting such as volleyball and soccer.
Fractures and dislocations – Knee fractures are usually the result of trauma such as falling directly on the knee, repetitive stress injuries, osteoporosis and tumors. Dislocation is the displacement of a joint from its normal position, which is usually caused by a blow, fall or other trauma. Symptoms include loss of motion, swelling and pain and sometimes, a visibly out of place joint.
Cartilage injuries – Cartilage, the tough, flexible tissue which covers the surface of joints, can get damaged as a result of a sudden injury, such as a sports injury, or gradual wear and tear (osteoarthritis). Symptoms include – knee joint pain, swelling, stiffness and clicking or grinding sensation.
Chondromalacia patellae – This condition occurs when the cartilage on the undersurface of the patella (kneecap) deteriorates and softens. It is the result of repetitive wear and tear of the kneecap that can occur due to acute injury to the patella or due to aging. A work or sports activity that puts great stress on the knee increases the risk of developing chondromalacia patella.
Knee Injury Diagnosis, Treatment and Rehabilitation
Diagnosis will typically begin with a detailed physical examination of the joint, wherein the physician will examine the bones and check whether any of the joints are out of place. Diagnostic imaging tests such as x-ray and MRI scan may be conducted to examine the condition of the bones, cartilage, muscles, ligaments and tendons and the extent of injury. Once the diagnosis is established, a team of pain management professionals will collaborate to develop an appropriate treatment plan.
Knee injuries that are not severe can be effectively treated without surgery. The first course of action is rest, application of ice packs and a compression bandage. Most minor injuries improve with rest (after two to three weeks). However, if the pain persists beyond three weeks despite these measures, medical treatment will be necessary.
Multispecialty pain management centers in Brooklyn, NYC offer effective nonsurgical treatment modalities to address chronic pain symptoms. Nonsurgical modalities used in knee injury treatment include – physical therapy, injections, anti-inflammation medications, TENS (Transcutaneous Electrical Nerve Stimulation), and Game Ready Cold Therapy.
Exercises to Strengthen the Knee Joint
Physical therapy for knee injury will include exercises to strengthen the muscles and improve flexibility. Strengthening exercises help build up the muscles around the joints. Strengthening the muscles around the knee such as the quadriceps and hamstrings will reduce stress on the joint and help it absorb shock. Gentle stretching or flexibility exercises stretch the muscles in order to restore range of motion, reduce muscle soreness, and prevent injury. In addition, patients will be educated on how to manage injury when it occurs and how to prevent re-injury. This will help prevent potential damage and disability in the long-term.
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