Ecommerce businesses need improvisation and adoption of new technologies, though they don’t face many of the issues brick-and-mortar retail stores do. It’s all driven by technology, and that’s why reliable outsourced ecommerce website development services are so essential. Small online businesses are in competition with the big ones such as Amazon and Alibaba, so they must maintain a competitive edge in their target market. For that, they need to ensure they aren’t left behind on the technology bandwagon.
Cloud computing has evolved from just an elitist technology to a necessity for businesses, with the Covid-19 pandemic clearly accelerating the need to adopt advanced digital solutions for data storage and processing, communication, employee management, customer relationship management, human resources and employee communication. Cloud computing can help businesses surpass geographic barriers and infrastructural hurdles.
Why You Should Think of Cloud Computing
Easy Accessibility of Data within Your Organization
With cloud hosting, all your data is securely stored in servers, which means that the data can be accessed from any device in your organization by authorized personnel via password. You don’t need to exhaust the internal servers of your organization or make expensive technical upgrades. Cloud computing can also help e-commerce businesses.
Expand Globally from Just One Physical Location
With a limited infrastructure, an ecommerce business can operate globally and maintain an international presence with the help of cloud computing. They can get customers from different geographic locations. Cloud-based apps can help ecommerce businesses to maintain strong consumer relationships as well. This can help build loyalty and generate further sales.
Employee Flexibility Puts Less Strain on Resources
Your staff can work from home using laptops or cell phones with internet connectivity to access data on the cloud and answer customer queries, market products, and perform other tasks. It adds flexibility as employees can work from anywhere and you don’t need to set up/maintain physical office infrastructure.
Save on Expensive Infrastructural Changes
Ecommerce businesses don’t need to spend on expensive software and IT infrastructure. In addition to being a cost-effective solution, cloud computing offers the required tools plus data storage and doesn’t compromise on your efficiency.
Two or world’s largest e-commerce companies are also cloud providers – Amazon and Alibaba. You can use cloud solutions on a pay-per-use basis so you can pay only for the services you use.
Scalability to the Next Level
Cloud computing also boosts scalability. You can increase your IT requirements or reduce them based on changing business needs. With the cloud, it is relatively easy to scale.
Improving Operational Efficiency
With the cloud taking care of your data storage and operational software, your servers are left with more storage capacity and your internet connectivity gives you greater bandwidth. This can help you process customer orders faster and improve the speed of your e-commerce website. Greater storage space equates to faster performance.
Remember that research states that 40% of shoppers online would leave a web page if it doesn’t load in 3 seconds. If prospective customers are dissatisfied with your website, it is unlikely they would visit it again. Cloud computing frees up enough resources for you to improve your website speed.
Redundancy Is Built In to Ensure Efficiency
With cloud computing, the inevitable question of data security arises. Of course, advanced cloud platforms do come with redundancy built in to avoid data loss. They provide the tools for backing up and securing the data. With redundancies built in, company operations can be resumed even if some data loss occurs, because there is a backup for everything.
How to Adopt Cloud Computing for Your Ecommerce Business
Each ecommerce business has its own unique requirements and there are plenty of cloud frameworks out there. You need to pick the one that suits your business in terms of the factors mentioned above. Cost savings and profitability are essential, along with flexibility and organizational efficiency. There are various aspects to consider when it comes to identifying the best platform for your ecommerce business.
First, you need to visualize your requirements. What exactly are your reasons for taking your business to the cloud? Are they just scalability and flexibility, or are you looking to expand sales?
Next, evaluate the adjustments you need to make in your business to accommodate cloud computing. Of course, an ecommerce solutions provider can help you with that. You also need to consider SaaS (software-as-a-service), PaaS (platform-as-a-service) and IaaS (infrastructure-as-a-service) solutions. You can also consider outsourcing solutions.
With the help of your cloud provider or outsourcing partner, you need to figure out what your business needs to do to adapt to the cloud. Set clear criteria for satisfactory adoption.
The next step would be to ensure everything goes according to plan. You must also hold on to the acceptance criteria.
Once you have successfully deployed the cloud in your ecommerce business, you need to give your staff time to adapt to the new working procedures. You may need to train your employees and carry out demos to further optimize the cloud system, and constantly evaluate the results.
An ecommerce business outsourcing provider can ensure that these steps are followed. They can also conduct constant evaluation and help with all the IT architecture redesign and infrastructural setup.
Ecommerce businesses have challenges. Partnering with an ecommerce website development company can ensure the technical support you need to help overcome them.
Are you on a frantic content marketing spree for your website and planning to optimize its content to increase SEO value? Then, start by building Frequently Asked Questions (FAQ) content.
FAQ pages are valuable to organic performance. Incorporating keywords into on-page copy, optimizing title tags and Meta descriptions, adding structured data – all of these practices contribute to the SEO value of a FAQ page for Google. Partnering with a professional digital marketing services company is a great option for websites to attract targeted traffic and earn new leads. Here are some key reasons why FAQ is important for SEO –
Provide users a better experience.
Provide helpful content for users and address their hesitations.
Attract potential users to a website page and convert them into regular users.
FAQ section shows that a website is reliable. By giving clear answers to the users’ questions, FAQs help improve a website’s rankings in search.
Creating an SEO-friendly FAQ Page – Key Tips
When creating a FAQ page, be clear and unambiguous when answering the questions. Here discussed are some common tips to consider when creating an SEO-friendly FAQ page –
Find Questions Related to Your Area of Business – One of the first things to do before creating a FAQ page is to find relevant questions related to the specific area of business. Conduct comprehensive question research and take into account some of the common questions that may arise in the minds of the users or customers.
Never ever try to create a sloppy FAQ page to drive more traffic to the website as it won’t help SEO and will lead to worse results for the website. In any case, visitors who cannot find information on what they are looking for will quickly leave a website page.
To get to this section do the following:
1.Type a question on google search that is relevant to your service that people normally ask
2.scroll down until you see PEOPLE ALSO ASK, as seen in the above photo.
3.Pick all questions that are important to add on your FAQ page. If you do not see any. Do number 4.
4.See the red box around the dropdown arrows? Clicking any of these will populate more questions. Do this continually till you find more relevant questions OR do number 5.
5.Repeat this process.
Answer the Right Questions – Creating a generic FAQ page with 5-15 “catch-all” questions is not recommended as it will not bring the expected results. Rather, the best approach is to develop a strategic list of very specific questions that your target market may be probably asking.
Spend a little time researching first –
Refer the customer service emails and phone call notes to see which questions routinely come up.
Pay attention to free consult calls and note the specific areas where the prospects are often confused.
Poll social media audience on Twitter or Instagram stories and ask what isn’t’ clear to them about the services or products.
Research competitor sites to see what questions they answer – since your website caters to a similar audience, chances are that they will have similar questions.
Write an in-depth blog post for each question and then link to the post in the answers. This approach provides helpful information to the users. In addition, it loads the website well above the competition for its large amount of pages with naturally SEO-rich content.
Incorporate Keywords into the FAQ Answers – The FAQ pages created for a business website offer a unique platform to use the right keywords. Placing the top keywords meaningfully in the answers will make a positive contribution to the overall ranking of the website page in search engines. The major goal should be writing answers and questions relevant to the area of business. Using keywords that aren’t relevant to the area of business or brand will not drive traffic to the brand and the website, and will not affect SEO well.
These are the steps to choosing the right keywords
Step 1 – Go to google keyword planner and sign in with your gmail you will land on the photo below
Step 2 – where you see THE MAGNIFYING GLASS type in a search term. For example construction new york service.
Step 3 – Check out the bottom photo. For CPC meaning cost per click. This is the price people are willing to pay per click on both the top of the low bid & top of page on the high end. The more someone is willing to pay for a keyword on paid ads, the more importance to take on that keyword. Why? This keyword more than likely generates money for those running paid campaigns.
Format FAQ Pages for User Experience (UX) – Structure the FAQ pages for high-quality UX as this will make it easy for users to find what they’re looking for and chances are that they are more likely to remain on the site. A common drawback is to drop all of the questions onto a single FAQ page, forcing users to scroll endlessly to find an answer. Not only will that create a poor UX (likely to result in a high bounce rate), but also doesn’t take advantage of SEO opportunities.
Structure the FAQ pages for high-quality UX as this will make it easy for users to find what they’re looking for and chances are that they are more likely to remain on the site. A common drawback is to drop all of the questions onto a single FAQ page, forcing users to scroll endlessly to find an answer. Not only will that create a poor UX (likely to result in a high bounce rate), but also doesn’t take advantage of SEO opportunities.
Optimize Title Tag and Meta Descriptions for FAQ Pages – With multiple pages, it is possible to incorporate topically relevant keywords into the title tag and meta description of each FAQ page. Title tags help search engines understand what the page is all about and users understand what content serves the page. Meta descriptions are an important component that can impact CTR. By optimizing both of these on-page SEO factors, you can provide users and Google with a clear explanation of what the page is about.
Here’s how to update your title tag and meta descriptions
Step 1. Depending on the CMS you are using. You can use Yoast plugin
Step 2. Go to Yoast plugin and look for
Above you will see the meta description and title tag sections. Here you want to use the appropriate keyword that represents your FAQ page. You can also do the same for the other pages you will create to assist your FAQ page.
Be Mindful of the FAQ Layout – Structuring and tailoring the website FAQ section will boost user experience and SEO. However, most FAQ pages simply list the questions and answers. This means users will need to scroll through the entire list to see if their specific concerns are addressed or not. This in turn may take a considerable amount of time. For instance, if an FAQ section consists of too many questions, categorize them so that users can more easily find answers. Listing all of the questions at the top of the page, with anchor text linking to each answer further down the page, may help improve the user experience. Alternately, group the questions by category or topic to help site visitors more easily find the right content they’re looking for. In short, configure a design that will enable users to find answers to their questions in the most comfortable and easy way.
Choose a Clear and Concise Tone – FAQ pages should clearly answer the question, must be easy to read, and cover the whole issue. Choose facts over marketing and try to represent the company’s values in each answer. Also, try to answer from the perspective of customers as this can help them connect with the brand and feel as though their questions and concerns are truly heard. Include enough information to completely answer the question, but try not to exceed 2-3 sentences for each. Utilize internal linking to drive users to relevant content within the site where they can find more information on the specific topic.
Add a Clear Call to Action to the Page – A FAQ page may be the last place a user stops before making a decision about a product or service. Add a clear call to action that prompts them to move forward in the sales pipeline, whether that’s a link to a website contact page, the option to download a helpful PDF, or the ability to join the email list for product- and service-related updates.
Regularly Update FAQ Pages –Never let the FAQ page become inactive, always keep it updated with new questions, accurate and useful content as the business evolves. In most cases, the initial FAQ pages may have 10 plus questions with anchor text and bold-format questions. As the questions and answers on the page continue to grow, it would be easier for users to sort through it with things like separate sections, collapsible content, and maybe even separate, topic-based FAQ pages. In short, the best FAQ pages need to proactive and provide clear answers to the questions asked by the users.
Track the Performance of an FAQ Page – Tracking the performance of an FAQ page is the only way to know whether the page is truly successful. Along with measuring page views, read times, and bounce rates, track the types of questions received. Receiving the same questions on a continuous basis even though it’s answered on the website, may be because it is not easy enough for users to find the answer or the answer may not be clear enough.
A well-optimized FAQ page can contribute to organic search strategy and success. However, it’s one small piece of a much larger puzzle. The success of a FAQ page depends on several factors like the type of questions and answers, number of pages and the final layout. Consider the needs of users or readers (not from a business/ marketing point of view), while creating a FAQ section for a website. The basic goal behind creating a FAQ page is to move someone from a reader to a client. Never stuff the page with unnecessary marketing jargon, instead include the right and common type of questions searched by users. Relying on the services of an organic SEO company will help bring more organic traffic, and thereby boost website rankings.
Are you a small business owner who relies on search engine traffic from your website, and looking for a steady stream of new leads? Then concentrate on your on-site search engine optimization(SEO), as it helps search engines analyze your website and the content connected to it and identify if a searcher’s query is relevant to your website or not. Ever since its launch, Google has been evolving its algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. So, as Google’s algorithm develops, make sure your website also develops accordingly. Experienced providers of mobile SEO services would know how to work out things better for small businesses.
Why Is On-Site SEO Important for Small Businesses?
SEMRUSH’s State of Content Marketing Report says that “attracting more traffic is a priority goal among marketers, with some 71% hoping to draw more consumers to their websites”. On-site SEO allows your webpage to rank higher on the search engine results page of Google, Bing, and other popular search engines. This makes it easier for people to find your brand online. SEO is part of a strong foundation for small business success because you can witness a large surge in your search engine traffic, brand visibility, and revenue just by optimizing your website – that is, without building a single link.
If done right and perfectly, SEO can lower customer acquisition costs, making it an appealing avenue for small businesses looking to grow without breaking the bank. That is, you don’t have to spend huge amounts of money to implement an SEO process for new websites and get more consumers interested in your brand.
When it comes to on-page optimization, there are numerous strategies that you can adopt. Here listed are 4 effective on-site SEO tips for small business websites.
Focus on Technical SEO: One of the strongest backbones of a website is technical SEO – the structure of your website – refers to website and server optimizations. It helps to improve search results and organic rankings as search engine spiders crawl and index your website more effectively. While crawling, the goals that should be met include secure and faster-loading pages, all working links, and more. Don’t underestimate the importance of technical SEO, because to have the best chance of ranking in search engine results beyond keywords, link building, and blog post content, you have to build a strong technical foundation for your website, or else everything will fall apart.
Even if your content is valuable and amazing, problems with technical SEO will hamper your site’s ability to rank highly in the SERPs. So, before producing new content to draw potential leads, take stock of the quality of your content from a technical perspective. If you don’t have that technical background, certain aspects such as page speed optimization, the structuring of data, and ensuring up-to-date security and encryption protocols are best left to an experienced digital marketing company. However, there are certain things a person with no technical background can do, such as
a. Creating a sitemap and submitting it to Google, to help you manage your presence in Google Search Results
b. If your website has a lot of pages that don’t get traffic, prune those old pages or else your rankings will be negatively affected.
c. Fix broken and old links; otherwise, the SERP robots will downgrade your content.
d. Use relevant images with appropriate captions and optimize them.
You can also utilize tools such as Alexa’s SEO audit tool to check up on the technical SEO of your website.
Case Study
Neil Patel has mentioned in his blog how HubSpot managed to increase their traffic by 51.14% in just one month, by making technical SEO changes to their websites.
Improve Site Speed: People prefer to visit websites that load quickly, and Google knows this. Whether you’re running a desktop site or a mobile one, site speed is critical, because no one wants to sit around waiting for a website to load. Note that with every second it takes for your page to load, more people are giving up on it. Moreover, if Google sees that people are leaving your page within the first five seconds of landing on it, they’re going to drop you down in the search results. To avoid this, check your site speed using tools such as Google’s PageSpeed Insights, GTMetrix, Pingdom, WebPageTest and others.
By checking your site speed, you will not only get page load time, but also recommendations for improvement. Some tips to improve your page loading speed are:
a. Compress your images without losing their quality
b. Use browser caching
c. Minimize the space of HTML coding
d. Implement Accelerated Mobile Pages (AMP)
Case Study
Neil Patel shared how the company WIRED started implementing AMP to do a better job of reaching their customers. The company found out that their conversions were simply not happening because mobile user experience was too slow, which caused speed issues and visitor retention problems. They decided to invest time into AMP that made a huge impact for them. They increased their click-through rate from organic search results by 25% and found a 63% increase in Click-Through Rate (CTR) on ads in AMP stories. WIRED was also able to add AMP stories to over 100k articles on their site.
Keyword Placement: Place relevant keywords strategically throughout your website content so that the search engines can properly index your site, entice searchers to visit your page, and persuade visitors to stay on your page. Choosing the right keywords and placing them in the proper places – title tag, Meta data, page description, main body content, links, URL, images and so on – is a necessary element of SEO.
Focus on Local SEO: Local SEO or multi location local SEO is a strategic process that focuses on emphasizing the optimization efforts of smaller businesses that operate on a regional – and multiple locations regionally -, as opposed to a national level. It prioritizes appearing on SERPs in a specific location so that it helps market your brand, products, and services to local leads and customers. Google highlights that nearly one-third of all mobile searches are location-based queries, such as “restaurants near me.” Even if the “near me” is not added, Google’s algorithm would automatically prioritize local options if you just searched “restaurants”.
One of the most important parts of local SEO is setting up a Google My Business (GMB) Profile, which is free and easy to maintain. Along with this, content, on-page optimization, and link building – all with a focused, localized intent, are part of local SEO efforts. Also, register your business in local directories such as Yelp, TripAdvisor, and the Yellow Pages so that you get a wide exposure among new audiences.
The above-mentioned strategies are just a few. There are other ways – such as streamlining content marketing, focusing on site security, checking for broken links, incorporating high-profile outbound links and so on – that can help small businesses improve their on-site SEO.
Understand that your business website – be it small or large – is a critical cornerstone of your brand. Therefore, whenever you’re starting a new small business or similar entrepreneurial endeavor, the first important thing is to create a website for building a brand. Once you’re done with creating a website, do proper and perfect on-site SEO in it with the above-mentioned actionable tips and ensure that people who could be your customers can find you online. While implementing on-page optimization, remember that Google likes to change the rules constantly. So, you must keep your eye open for changes in the world of SEO and stay updated with the latest rules. Or else, rely on a professional digital marketing company that offer mobile SEO services could help implement on-site SEO to your website and thereby attract more leads to your site.
Marketers write compelling copies, use tempting images, and add attractive videos on your business website to grab the attention of targeted customers. All of these strategies can be successful, but there is no better way than customer testimonials to help you gain trust and prove your brand genuineness. For instance, in medical website marketing, a customer testimonials page on your medical website is a significant one. It will help prospects who are looking for your services study the experience of other customers and know more about your service. This will allow visitors to make a quick decision and if the reviews are positive it increases your online visibility as well. It is because as the definition goes, a testimonial “is a formal statement testifying to someone’s character and qualifications”. They are real and natural, and they provide credibility to your business. By reading the testimonials, a prospective customer can determine whether you will satisfy their needs or not.
Testimonials have many benefits:
They add value to your business and builds trust
Give confidence for website visitors to take a desired action
If your product is not one-dimensional, you will get different reviews from different kinds of customers
Positive reviews can favor you from the beginning itself
They improve the visibility of your business on popular search engines
Here are some examples of testimonial pages that are worth visiting.
The Tea Story: This testimonial page attracts everyone with an eye-catching design and raises the brand’s identity. Visitors to the website will not miss out on the positive reviews as the testimonial section is located towards the top of the home page. They have chosen customer quotes as their primary testimonial format. They include selective descriptive words that are so appealing that it is difficult to resist purchasing the tea. Like this business, consider including testimonials as a part of your homepage design, so that prospects will come to know of your popularity right from the beginning.
Xero: This website contains unique testimonial snippets on the homepage along with customers’ photographs. The page includes quotes, videos, industry, client names, etc. The page has “Read More” buttons that take you to the Q&A page for that individual case study. This company is a brilliant example of a business that knows the importance of customer testimonials. By featuring unique testimonials for different kinds of customers, Xero allows prospects to experience the story relevant to them.
com: By using typography, color, and balance, they have created a layout that is extraordinarily clean and organized. They provide three types of testimonials on their website. They are: regular testimonials that include logo and quote; featured testimonials that include logo, quote, and video; and case study testimonials that contain summary, quote and Read More button that connects to a newsletter-type PDF for each client.
Hearts and Tears: It is a motorcycle tour agency that uses a short customer quote to promote their upcoming tour. It is paired with a large image from the trip to give people an idea of what the ride is all about. The company makes use of the positive customer reviews posted on social media and on recommendation platforms. It is the best strategy to find customer testimonials rather than asking for customer reviews.
Bizzabo: It is a company that provides tools for professional event planning and implementation. They have different kinds of testimonials of different kinds of customers, so that anyone can find the testimonial that they are looking for. They have case studies on their page and also videos for people who prefer any of them. You can see in their testimonials page how Bizzabo really cares for their customer stories because they provide a range of content formats. The layout of the page is like choose-your-own-adventure that gives prospective customers options on how they prefer to absorb these stories.
Codecademy: Their mission is to teach newbies about learning new coding skills online. They use their customer testimonial page to strongly explain this mission, and they have numerous students willing to share their experience. They use videos to tell the story and show people how Codecademy helps to achieve success in their career with the help of this new skill. They also include stories of many students and interviews with the students about how and why they chose coding. This helps break the barrier for those that are hesitant to sign up for a coding course.
Autofleet: They build trust by appealing to authority. They focus on high profile business partners such as Suzuki, Zipcar, and Avis in their testimonials. For those who are unfamiliar with this company, such testimonials make Autofleet instantly appear to be an industry leader with a competitive solution. Autofleet places their testimonials on their homepage with an easy and brilliant design. Along with the testimonials, they include a photo and job title of each customer to make it more convincing.
mHelpDesk: mHelpDesk is a business automation software company that has a very constructive customer’s page, they incorporate both videos and text-based reviews. They present the video testimonials at the top of the page with pulled out text excerpts below them for easier navigation. Between the video section and text-based reviews there is a Call to Action. The company also include the badges and awards they received to build trust in the minds of prospective customers. The videos included on their page are fine, but some of them lack in quality. If you are including videos, ensure they are of good quality so that you can create a good impression on customers.
Fabletics: They depend on social media to obtain testimonials from customers. Fabletics encourages their customers to post their pictures on Instagram, wearing the company’s products and tagging them. This provides a flow of engagement for the brand’s social account as well as a free advertisement for the brand in the form of customer advocacy.
ChowNow’s: The simple design of ChowNow concentrates on videos and unique quotes from customers. To produce high-quality video testimonials, their team sends a video crew to their customer restaurant locations as it is the best way to display happy customers. These videos connect with the viewers at an emotional level that is hard to convey through text alone. The featured quotes on their page that mention why people choose ChowNow over competitors increased their sales from 20-25%.
Hootsuite: It is a social media management platform. Their testimonial page shows how their product works for anybody. They start their testimonial page with a video mashup showing their different kinds of customers and businesses. As you scroll down, you can also see the case studies of these different businesses in three sections separated by the goals. They are brand building, speed/efficiency, and reporting capabilities.
FreeAgent: It is an accounting software that has a review page which includes press mentions and not customer testimonials. They include snippets of the reviews posted on other sites and these are linked to the resource. The reviews are from trusted sources, and this helps FreeAgent to drive sales.
So, testimonials and reviews are a great way to boost your credibility and establish your level of expertise. For medical website marketing, it is very important to include a testimonials page because visitors to healthcare websites check out the experience of earlier customers. It is a great idea to place the testimonials on your home page as it is the first page that provides the users the first impression, and if the reviews are positive, they can favor you from the beginning itself.
Keyword research is an important factor for SEO. It involves evaluating search terms that people enter into search engines to get information about a product or service they are looking for. Keyword research is the crux of any online marketing campaign. Identifying the commonly used industry specific words or phrases that people type into search engines allows businesses to understand what keywords they should target and rank for to increase traffic to their site and reach their targeted audience.
Keyword research is one of the first steps towards setting up a successful search engine optimization strategy. If you want more traffic to your website, you should a secure a position on the first page of Google search results, or even better, be in the top three search results. Research shows that the first three search results grab about 75% of the clicks and only 0.78% of searchers click on a link on the second page of Google search results. Using the right keywords will put you in touch with your audience and help get them to visit your site.
For example, someone who is looking for a plastic surgeon in New York is likely to type “Plastic surgeon New York” into the search box. If your website content is optimized the right way with this keyword phrase, then your website would show up in on the first page of Google search results and likely bring the searcher to your site.
So, using the right set of keyword in your blogs, images and other content is important to secure the top position in search engine results page. On the other hand, using the wrong keyword may misguide users, increase your bounce rates and eventually lead to you to lose your ranking as well as and traffic.
Keyword Research – Basic Steps
Be clear about your main business goal: The first step in keyword research is to develop a clear idea about your main business goals or your mission, the audience you’re targeting, where they are located, and what they are looking for.
Make a list of keywords: Next, develop a list of keywords with your audience’s search intentions in mind. Think about the words they would be using to look for the products or services you’re offering. What is your unique selling point? Once you have the answers to these questions, you will get an idea about the search terms that you want to be found for.
Do keyword research: This involves putting yourself in the place of your customers and focusing on what exactly they want. Test the keywords you have identified on Google. There are tools that can help you do this.
Pay attention to competition: Find out which keywords your competitors frequently use. This will help you understand gain insights to stand out in the crowd.
If you are redesigning your website, make sure that the navigation of your website, URL naming and content for each page is based on your keyword research. Keyword analysis will help determine the search terms people are using in relation to the products, services and the location of your business. Next, do keyword research to develop content for each page. Keywords should be incorporated into content writing smoothly and in brand promotion.
Keyword Research for Content Optimization
Content optimization is an important factor in SEO and it is important to keep content up to date. As your online presence grows, the search terms that describe the products and service which people use would also change. Performing content optimization on a yearly basis will improve your content and also help meet your SEO goals. When incorporating new keywords, make sure to include them in your meta titles and description of the page to match with the new content. This is because search engine are highly responsive to these changes and they expect consistency throughout the content. It is always better to choose specific keywords that have high search volumes and low competition.
Types of Keywords
Long-tail keywords: These are keywords that have 3 or more words, and low search volume and competition. It is easy to rank for long-tail keywords. Though they may get low search traffic, they may have high cost-per-click (CPC) and attract quality traffic.
For example: running shoes for men with flat heels
Short tail keywords: These are keywords that have less than 3 words and they are very popular and have good search volume and competition.
For example: running shoes
Source: Niche Site Project
Apart from long tail and short tail keywords there primary keywords and secondary keywords too. Primary keywords are keywords that have the main keyword phrases that you are aiming to rank for and appear in the headline, domain,blog post, meta description and meta title of the content. Secondary keywords are extra SEO keywords or phrases that help you to rank better with the content.
How to do Keyword Research
Find the seed keyword: Seed keywords are the basis of keyword research for SEO. It helps identify your competitors and niche easily and promotes your products or service online. These keywords are the most relevant keyword or phrases for your business. Seed keywords are terms that are closely related to your products or service or the basic search terms that are used by audience to search online. For example, if you have an online shoe store, the seed keyword for your business is “shoes”.
Identify keyword ideas: Once you have your seed word ready, the next step is to come out with relevant keyword ideas. But remember to keep in mind the needs of your target customers.
Look for words that you have already ranked for: Find out a few hundreds of keywords that you are already ranked for in Google. This will help you to start your keyword research. Use “Search Analytics” in Google Search Console to find the average position of each keyword in Google web search queries and the clicks that it can bring in.
Identify the keywords that your competitors are ranking for: Look out for keywords that your competitors are using and you can pick the best one. If you do not know your competitors, then enter your seed keyword in Google and find out who ranks first. Check out for keywords in related industries too – you may find useful keywords that may not be relatable but still bring target audience to your website.
Search related: Let us consider an example, typing “plastic surgeon in NYC” into the search engine may give related search terms such as goals plastic surgery, Colombian plastic surgeon, plastic surgeon near me, etc.
Look at the “search related” section at the bottom of the Google page. There will be many keywords in the section that come directly from Google. This will also give you a new list of related keywords.
Look for keywords in Wikipedia: You can find several articles in Wikipedia provided by experts in various industries. Type a broad keyword in Wikipedia and look for the “contents” section of the page. It will list out the subtopics covered on that page.Let’s continue with same example: typing the word plastic surgeon in Wikipedia give you subtopics like Aesthetic surgery, Burn surgery,etc
Use Reddit: If your target audience changed out in Reddit , you can find keywords here. Go to Reddit and search for the topic that your target audience is interested in and something related to the product you sell. The next step is to choose a subreddit that target audience hangs out in, and finally, look out for threads that have many comments.
Google Trends: This is one of the best sources for understanding the seasonality as well as the overall trends of keyword search volume. It can also provide a set of related queries that can help you to get more keywords into your keyword list. For example, the following image shows the trend graph for the keyword “flowers” in Google Trends:
Source: Ahrefs
Understand your niche: Finding out what your niche wants will help you discover various relevant keywords. You can talk with your customers to understand their needs or participate in niche communities social networks to do so.
The search volume for keywords may differ greatly, but if you want to target terms that your audience are looking for, then it is better to use target terms with lower search volume as they are less competitive. As both high and low competition keyword are useful for your website, knowing more about search volumes will help you prioritize keywords.
Use Keyword Tools: If you are the leader of your niche, then looking for some unique keywords is essential. You can use keyword research tools to find relevant keywords. Here are some popular keyword tools:
Google keyword planner: This is one of the most reliable sources of keyword data because it comes straight from Google. It designed to mainly for Google Ad Campaigns. This platform provides you many keywords and also finds queries that get many searches.
Source: SpyFu
Uber Suggest: This tool provides keywords that are not available in Google Keyword planner. You can type in your word and then click suggest. This will generate a list of keywords
Keywords Everywhere: This platform shoes keywords from various places around the web. Install the keyword extension and the next time you visit any of the sites that Keyword Everywhere integrates with, then you will find a list of keywords ideas.
Exploding Topics: This is similar to Google trends. It shows terms that are highly popular. This platform allows you to sort the topics by category.
Soovle: Soovle provides keywords ideas from various sources like Google, Youtube, Bing, Yahoo, Amazon, etc. It can show you hidden keywords that even competitors may not know about. It also lets you save and download your favourite keyword ideas.
Ahrefs keyword planner: This Kewyord planner provides very deep information about each keyword. It also tells you how many backlinks are required to rank on top of the Google.
SEMrush: This is a time saver because instead of providing random keywords tool, SEM rush shows the exact keywords that a site already ranks for.
Keyword metrics: Once you have thousands of keywords, you may find it difficult to pick out a few that deserves to be shortlisted. With keyword metrics you choose the right keywords for your business.
Keyword popularity: Knowing the popularity of keywords is the ideal way to start your research. When more users search for a keyword term, it will get higher ranking and more search volume for that keyword. You can check your keyword search volume with the help of online tools like Wordtracker.
Most popular keyword: To attract more visitors to your website, optimize the most searched for keywords. But remember, more the popular the keyword, the harder it is to rank.
Less competitive keywords: It may not make sense to use less competitive keyword, but this is a good approach for new sites to compete with mature ones. Young websites can find more success in using keywords that are not very popular.
Keyword traffic: Two main metrics – search volume and click rate – provide information about keyword popularity and traffic. A keyword may have many synonyms and people may search for same thing in various ways. So a single page on your website has the potential to rank for many related keywords. So evaluating keywords on the basis of clicks and search volume is not right – consider top ranking results as well as search traffic.
Keyword relevance: To optimize your website, it is important to choose keywords that are relevant your products and services. If your keywords are not very relevant to the products or service you offer, then the search engine will not get a relevant message.
Keyword Intent: It is vital to know the search intent of users to know the value of keywords. The intent behind each keyword or search queries are divided into three categories:
Navigational: brand or company queries
Transactional: purchase queries
Informational questioned oriented or solution seeking or curiosity queries
Keyword ranking difficulty: When it comes to understanding the ranking difficulty of a keyword, the best option is to manually analyze search results and use your SEO experience. Each keyword tool has its own way of calculating ranking difficulty score.
Cost-per-click: This metrics is important for SEO, but is regarded as an indication of keyword’s commercial intent. CPC is more volatile than search volume. The search demand for a keyword fluctuates every month, whereas CPC can fluctuate at any time.
Once you have a list of keywords ready the next step is to narrow down your keywords by testing them using the following steps:
The first and foremost step is asking questions. Find out whether the keywords align with the website’s content and whether the user can find what they want if they use that keyword. Check out if the keyword can ultimately lead to a return on your efforts. If your answer is yes to all these questions, then it means you have a good keyword.
The second step is to conduct a Google search with the keywords that you want to be used. Find out what your competitors are using and if the keywords get many Ads for it then it means that your keywords can bring value and also convert traffic.
Do not jump into targeting using the keyword. Instead, run a small campaign using the exact match option and find out how much the keyword generates.
Make sure to run the campaign for 24 hours and find out the number of conversion that you receive for a few hundred clicks. For example, if the test gave you 10,000 impressions and 300 click in 24 hours, out all those click 20 users may have become customers from users. This means that you can generate a revenue of $1800. This revenue is from a 3 percent Click Through Rate. So a 30 percent Click Through Rate on 10,000 impression means 3000 clicks which can give you a revenue of $18000 every day. The test may sometime show a different result, but can help target niches.
Once you have determined the estimated traffic potential of the keyword and analyzed the competition and how you can improve your ranking, the next step is to identify the resources that should be invested in building a competitive site and promoting it well.
Local SEO Keyword Search
Just like keyword research for SEO, local SEO keyword research is also important. This is the process of optimizing your website to ensure that your business is visible in the search engine result page for local search queries. It requires various strategies such as link building, adding local business schema mark-ups to your website and local citations. Apart from geographical locations, local SEO keyword research is similar to keyword research for SEO.
Local keywords are long tail keywords that have low search volume but are easy to compete for. This is because when you rank for local keywords you have better chances of attracting customers that are ready to covert. For example, when a user searches for “shoes”, the user will find links about the meaning of shoes to different types of shoes etc. But with local keywords like “shoes in NYC”, they can find the shoe stores in NYC. Up to 76 percent of people who are searching for businesses on their phone will visit that company in a day’s time and 28 percent of those customers are likely to make a purchase too.
Google keeps changing its algorithms very frequently and using the right keyword research formula along with the right tools is vital to improve your organic traffic. Conducting keyword research and choosing keywords for your content is essential for search engine optimization. Many businesses choose to associate with SEO companies to perform keyword research. A reliable company will work with its clients to find the right keywords with right balance of search volume, competition and relevancy – all important ingredients for a successful marketing campaign.
Before the Covid-19 pandemic made the news and topics of discussion in the corporate circles, the buzz was all about artificial intelligence (AI) and how it is pervading all aspects of business. It has helped automate manufacturing and enabled organizations to provide better customer care. As digital marketing companies would testify, search engine optimization (SEO) has also come under the influence of AI.
AI has already influenced SEO significantly, particularly in how search engines detect the right search results to put up in the SERPs in accordance with the search query.
Google has been incorporating machine learning. A glowing example is RankBrain, a machine learning system that was incorporated into the Hummingbird algorithm back in 2015.
The Hummingbird update dates back to 2013 and was designed to incorporate semantic search, whereby the search engine figures out the intent of the user behind each search query.
For that, the update would understand the context behind each query. So, Google could consider associated words and synonyms rather than the exact contents of the query to deliver the best results. That would prevent search marketers from resorting to keyword stuffing without enriching their content with rich meaning and genuine information. It was designed to avoid the situation many of us have, when we really never used to get the information we were looking for, instead we would just get results containing content with words that mimicked what we typed in the search box.
How RankBrain Made Search Results More Accurate
The RankBrain modification enabled Google to examine vast sections of search information to improve how it interprets search phrases. These particularly helped when users typed lengthy search phrases or long tail keywords. They would be lowered to a manageable size that the algorithm could effectively deal with. The update is keeping on enhancing and improving itself. The self-enhancing happens based on insights gleaned from machine learning.
In future, there could be more AI- and machine learning- based improvements to help algorithms update themselves. This can replace introducing updates after updates, and it’s also more cost effective. Going ahead, we could see AI developments to analyze the content quality and the hyperlinks that search optimizers produce.
AI Could Help Return More Customized Results
We have seen Google’s efforts to personalize search outcomes for users based on their geographic location. The results could also differ on the basis of the users’ search history and the demographic information that Google collects about you. This was something new back then, but it no longer seems strange. Still, these efforts are restricted now. These could expand further with AI. And Google could use AI for making deeper predictions about search behavior on the basis of historic searches. We already see smart search suggestions while typing in the search box. With AI, Google could predict search outcomes faster by studying the search information and patterns of millions of users.
This could benefit online marketers if they make use of these predictive searchers to better understand user behavior. The marketer that succeeds the most in this could have a significant advantage over the competition. But it may also add to the complexity of Google’s search algorithms, and make it tough for search marketers.
AI for a More Interactive Search Experience
Google has also made its search page more interactive and richer in information, so much so that people looking for information don’t need to click the links in the search listings but get all the information they want right from the SERPs. Snippets and Knowledge Graph are examples.
Quite like how RankBrain helps Google understand the semantic aspect of search queries, AI could be used to make the search results page more interactive and inclusive of the kind of information the user is looking for. That, of course, raises the challenge for search marketers.
Search marketers need to remember that the future is all about improving user experience and fulfilling their requirements. That is Google’s goal, and it will be using artificial intelligence to get to that.
Content Quality and Openness to New Strategies
Businesses would need to deliver comprehensive, relevant and engaging content through their web pages and blog posts, because the AI-powered search knows exactly what users need and the context of their search. You can also optimize for long tail keywords and conversational search queries because that’s how people search these days, particularly when they use voice search to search using their voice assistants and mobile phones.
Experienced website designing and digital marketing services can help various kinds of businesses to be relevant and conspicuous in the search pages and online spaces despite the stiff competition by other businesses. Being prepared to adopt new technologies and strategies to live up to the standards of smart, AI-powered search engines will determine SEO success in the future.
Summer Shootout Barrel Racing beckons all horse lovers to the Oklahoma City State Fair Park from the 19th to the 21st of August, 2011. The event will be held from 8 AM to 8 PM on Friday, Saturday and Sunday at the State Fair Arena and SuperBarn. It is sure to be a weekend of fun, and Oklahoma City is full of natural and urban attractions not least of which is the Bricktown entertainment district. Hotels at Bricktown offer you affordable hospitality, beckoning one and all.
Cost-effective but Unforgettable Hospitality
With the cost-effective packages offered by hotels in Bricktown, you can expect comprehensive features to make each day a memorable one, right from the creature comforts at the rooms to the 24-hour shuttle services that chauffeur you to your destination and also take you through the many must-visit attractions of the city. Here’s what you can expect:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
The rooms are exquisitely designed and the complimentary breakfast is sumptuous. Guess there’s nothing more you could ask for to have an unbelievably marvelous time at Oklahoma City.
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Loads of Fun at the OKC State Fair Park
The OKC State Fair is a hugely popular annual competition and entertainment extravaganza held at Oklahoma City every year at the State Fair Park. The 2011 OKC State Fair features live music, family-friendly and kids’ events, competitive events and lots more from the 15th to the 25th of September, 2011.
Non-stop Entertainment at the OKC State Fair
The Chesapeake Energy Stage features great entertainment with live bands, while Disney On Ice has entertainment for kids including the staging of Disney Pixar’s Toy Story 3 from the 15th to the 20th. You can experience the vibrancy of color during the 60th Annual Oklahoma State Fair Band Day as mid-high, junior and high school bands from around the state compete on September 19, 2011. Competitive events are conducted in the categories of Livestock/ FFA/ 4-H, Horse, Creative Arts, Wine Contest and Band Day Competition. There are plenty of other events taking place as well including a beauty contest, so please visit okstatefair.com for tickets (not all events require tickets) and more information.
Southern Hospitality Affordably
The hotels at Bricktown provide you with excellent hospitality to make any visit worth remembering and coming back to. Family-friendly Southern hospitality blends with world class service to offer guests a very memorable experience in an affordable manner. Enjoy features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
With unforgettable hospitality and tons and fun, there’s nothing keeping you from checking out OKC.
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Oklahoma State Fair Is Waiting for You
From September 15 to 25, 2011 Oklahoma City will erupt with excitement and fun thanks to the Oklahoma State Fair. It is an annual event containing competitive and entertaining events at the OKC State Fair Park.
Great excitement in Store at Oklahoma State Fair
This year’s edition is no different, with competitive events in the Horse, Livestock/FFA/4-H, Wine Contest, Band Day Competition and Creative Arts classifications raising the competition fever. There are entertainment shows such as live music at the Chesapeake Energy Stage and the staging of the Disney Pixar Toy Story 3 from the 15th through the 20th of September. On the 19th, the 60th Annual Oklahoma State Fair Band Day will entertain with high school, mid-high and junior high school bands adding a splash of color. Many events are free while some have tickets. Visit okstatefair.com for more details.
More Than the State Fair to Entertain you – the Hospitality
It isn’t only the State Fair that will entertain you, but a host of other vibrant attractions Oklahoma City and its Bricktown entertainment district are known for. But you need affordable but fine hospitality to make your experience memorable. Hotels at Bricktown are known for their affordable but fine Southern hospitality. The experience is completed by comprehensive features such as:
Exquisitely comfortable mattresses
Free high speed wireless Internet
Complimentary breakfast
Stainless steel fridges & microwaves
Personal voicemail
Complimentary shuttle service
Business center
Iron & ironing boards
Coffee makers
Digital cable TV
Hair-dryers
Working desks with plug-ins
Extra pillows for comfort
Sensory & spa products
Oklahoma City beckons you to fun and more. And with great hospitality, you don’t need to think twice.
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Five New Strategies for Revenue Cycle Management
In the evolving healthcare landscape, hospitals and medical practices need new revenue cycle management (RCM) strategies. Choosing an experienced, technologically savvy medical billing service provider will ensure valuable support to optimize reimbursement. However, as the business of healthcare has become very complex, medical billing is no longer a simple administrative function. In a recent Beckers Hospital Review report, industry experts recommend specific new strategies to ensure that hospitals’ RCM efforts are focused and financially stable.
Tracking claim denial rate: Following up on claims and denials is a critical aspect to enhance revenue generation. The claims tracking process involves reviewing accounts receivable (AR) and measuring the average number of days it takes to collect the payments due to the healthcare provider, and identifying patterns in payment by insurance companies. Automating key revenue cycle workflows, finding more efficient ways to submit clean claims, and improving collection efforts,and focusing on the appeals process can reduce days in AR and boost cash flow. In fact, AR management is an important element of the RCM solutions provided by medical billing companies.
Review of chargemaster: Experts recommend that hospitals conduct a comprehensive review of their chargemaster and ensure price transparency for patients. This is an important requirement to prepare for the CMS’ price transparency rule coming into force Jan. 1, 2019. Under CMS’ annual Inpatient Prospective Payment System rule, hospitals need to publish a list of their standard charges online in order to help patients understand the cost of care and prepare for any out-of-pocket costs. CMS also requires providers to update that information every year. A recent report from the National Association of Healthcare Revenue Integrity, an expert recommends that hospitals take the following steps to prepare to post their chargesmaters online:
Review existing state hospital pricing and price transparency requirements
Review the chargemaster for consistent pricing
Inform all stakeholders about the new requirements, including IT personnel responsible for the online posting of the chargemaster
Fix a date for post the chargemaster
Create customer service scripts to deal with patients’ questions about the chargemaster and pricing
Price transparency is critical to boost patient satisfaction and collection of patient financial responsibility.
Reduce operating room delays and last-minute cancellations:Operating rooms are a very costly area of hospital operations.Depending upon the complexity of the procedure, last-minute cancellations or delays can prove very costly for hospitals. When planned surgical procedures are cancelled, it leads to considerable loss of revenue and waste of resources,and also results in significant psychological, social and financial consequences for patients and their families.Experts say that, to improve financial performance, hospitals should review their OR operations for avoidable costs and focus on minimizing cancellations and delays in procedures.
Strategies to improve OR operations include focusing on same-day cancellations, on-time procedure starts, equipment availability and parallel processing to increase efficiency.
Blocking OR time by the day rather than stints of hourly blocks
Adjusting block times based on the balance between under- and overutilization of the OR
Avoiding potential delays and gaps for missing equipment by assessing the risk of potential problems in advance
Avoiding tardiness in the OR by starting cases on time
Turnover time reductions:
However, as ORs differ considerably based on patient population, type of hospital and type of surgery and anesthesia, it is difficult to set universal benchmarks for all Ors.
Using online estimator tools to help patients understand their potential out-of-pocket costs: In an era of regulation, high-deductible plans and increased patient responsibility for bills, using a customer-friendly online estimator can ensure that patients get the information they want. Experian’s price-estimator tool, for instance, calculates patients’ out-of-pocket cost based on the hospital’s chargemaster price, its claims history for providing that service, its contract terms with the patient’s insurer, and the patient’s benefit structure and deductible status. It also estimates out-of-pocket costs for self-pay patient. Using a price estimator tool can boost patient satisfaction and attract more patients. Experts advise that when using the tool, hospitals should also post a disclaimer with standard charges, so patients know that the price list they are viewing may not indicate their actual out-of-pocket costs.
Include both clinical interactions and nonclinical interactions when considering net promoter scores: Net promoter scores reflect how likely patients are likely to recommend the organization to another person. Patient care involves both clinical and nonclinical support services. Even the best clinical services cannot be truly optimal without dedicated nonclinical and clinical-support staff.Experts recommend that hospitals include both clinical interactions and nonclinical interactions when considering net promoter scores. Healthcare providers need to use the same approach as retail businesses and tap into what the patient not only wants but also expects by examining how every nonclinical touchpoint is interacting with the patient. Net promotion scores will provide hospitals with a more accurate picture of patient satisfaction.
Medical billing is the core of healthcare RCM. The medical billing process is complex and difficult to manage, but with the right processes, proactive strategies, and the support of an experienced medical billing and coding company, providers canoptimize RCM and reduce days in accounts receivable.
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Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System
A leading supplier of high-quality lab equipment, Block Scientific offers the Indiko™ Plus Clinical and Specialty Chemistry System from Thermo Scientific. This fully-automated random access benchtop system offers optimal operational excellence for clinical and specialty chemistry testing. A reliable, fully supported solution integrating analyzer, reagents and consumables, this system offers laboratories ease of use and time-saving automation to supports routine daily work. It is an ideal option for small and medium sized laboratories.
In addition to offering true operational reliability and walk-away convenience, this analyzer is self-contained with no need for external water or drainage connections, which makes it quick and easy to install.
Indiko™ Plus Analyzer – Reliable and User-friendly
The Indiko Plus is a flexible system with uncompromised level of performance. Three different sample racks are available for user convenience:
Two 9-position racks can be adjusted for different aspiration heights and used for 0.5 and 2.0 ml cups and 5, 7 or 10 ml tubes
The 18-position for non-barcoded 7 ml tubes can be used either for 0.5 and 2.0 ml cups or for non-barcoded 7 ml tubes
The system’s reagent disk can accommodate 42 reagents. Its unique, low-volume cuvette design guarantees small reagent volumes, minimal amount of reagent waste, and thus secure low reagent cost. As it enables users to work with disposable cuvettes, this analyzer helps lower the risk of contamination and shortens the time of analysis. The simple and clear user interface eases patient sample handling and also allows control of the reagent levels in real-time during work.
Key Features
Minimal maintenance, maximized analyzer uptime
Optimized, liquid system reagents
Automated clot detection
Built-in real-time QC program
Automated real-time monitoring of the reagent usage and expiry date
Ready-to-use, maintenance-free electrodes
Bi-directional LIS connection
Specifications
Operating Principle: Fully automated, sample oriented, random access analyzer
Capacity: photometric tests/hr: up to 350; ISE tests/hr: up to 135
On-board capacity: up to 108 sample positions and 42 reagent positions
Sample volume: 2 to 120μL
Reagent volume: 2 to 240μL (1 to 4 reagent additions/test)
Reaction volume: 120 to 300μL
Incubator: 9 x 10-position single-use cuvettes, totally 90 cuvette positions
Photometer: 12 filter positions
Absorbance range: 0 to 3.5A
Water consumption: 2.5L/hr.
Workstation: separate PC
Bi-directional LIS-connection
Power consumption: 300w
Dimensions (L x W x H): 27.6 x 37 x 24.4in. (70 x 94 x 62cm)
Weight: 242 lb. (110kg)
Block Scientific offers the Thermo Scientific Indiko Plus, NEW, including Installation, Training, Validation, 1 year warranty, and Shipping.
Contact Us
To place an order for the Thermo Scientific Indiko™ Plus Clinical and Specialty Chemistry System or to check out other chemistry analyzers we offer, visit our online store – http://www.blockscientificstore.com. To contact us, call 631-589-1118 or send an email to info@blockscientific.com.
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Food Service Products
Aluminum Foil Sandwich Wrap – Silver
The Silver Aluminum Foil Sandwich Wrap is made of exclusive foil/paper lamination to retain heat, absorb steam and resist curl. Its honeycomb design creates air pockets for superior heat retention. The moisture-absorbing paper layer helps to keep food fresh.
Product Features
Dimensions – 14 X 16
Excellent deadfold capability
Case: 1000
Case Weight – 16#
Blue Foil Sheets – 10.5 in. x 13 inch
The Blue Foil Sheets are foil insulated wraps that come with a honeycomb design for superior heat retention, moisture/grease resistance and holding times. Their superior dead-fold design helps to hold the shape of the wrapped food items. A moisture-absorbing paper layer helps to maintain the freshness of crispy breads and buns longer.
Product Features
Dimensions 10.5 in. x 13 inch
Case Pack – 4@500
Surpasses rigid clamshells in raw-material waste reduction and heat retention
D Vour Absorbent Powder
The D Vour Absorbent Powder absorbs and coagulates spilled liquids and bodily fluids, as well as eliminates all the repellent odors. D Vour deodorant powder, made of special polymer, ensures effective results in short time. When sprinkled lightly on liquid, the powder converts it into an odorless, semi-solid mass within seconds, enabling easy and fast clean-up. D Vour is the perfect choice for removing spills and unpleasant odors in restaurants, schools, healthcare facilities and grocery stores. Its quick absorbent formula sets spills of all free-flowing liquids, except oils and strong oxidizing materials such as acids.
Product Features
Volume: 16 oz.
Lemon fragrance
Absorbs spills 100 times its weight
Sets liquids and remove repulsive odors within seconds
Weight: 7
Pack: 6 cans per case
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Round Eye Supply
Conex Rolled Rim Graduated Medicine 1.25 oz. Clear Cup
Made of durable, crack-resistant polypropylene, Conex Rolled Rim Graduated Medicine cups are ideal for many diverse applications. These 1.25 oz. clear cups are suitable for dry and liquid medications, household, dining, and carryout applications. For dining, these Conex clear polypropylene cups can serve anything from small side dishes to salad dressing and whipped butter. For carryout, when coupled with a secure fitting clear lid, they safely transport side sauces such as ranch dressing, marinara, salsa, and more.
Features
Covers all market needs
Durable polypropylene construction
Polypropylene increases product visibility
Secure lid fit
Rolled rim
Lids Sold Separately
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Fresh, Fun Contemporary Area Rugs
Decorating with fresh, fun contemporary area rugs is a stylish and fantastic way to add a bright splash of color to the décor of any room. These area rugs can be the focal point of the room, giving the entire room an inviting, modern look.
Area Rugs in Contemporary Style to Fit Any Room Décor
From the vast selections of area rugs available in the market, you can select those that are perfect for your purpose. Nowadays, contemporary area rugs can easily and harmoniously fit into any room of your home, including doorways, bedrooms, family rooms, kid’s rooms and kitchens. Machine-made or hand-knotted museum pieces, big or small rugs, square or round rugs, discrete or fun rugs, you can find these in a variety of different styles and patterns for every walk of life – from the leading name brands you know and love. To brighten your kid’s room, you can find rugs detailed with bright, fun designs in attractive colors.
Fine Choice of Materials and Colors
A variety of rugs ranging from those made from traditional materials to multi-functional area rugs can be found in a variety of striking colors and at all price points. Wool, cotton, polypropylene, faux silk, and olefin are just a few of the materials that work well with striking and trendy contemporary touches. One can also avail of these in sizes such as 6’x 9′, 4’x 6′, 8’x 10′, 9’x12′, and 10’x14′. While making a choice, you have to take into account factors such as the size of the room, the feel you want to create, and more.
Purchasing online is considered the most cost-effective way to find high quality and durable contemporary area rugs. You will find hundreds of online vendors offering the finest quality area rugs in contemporary designs. Whether you need looped, shag, woven, or outdoor rugs – all can be purchased online in just a few minutes.
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Floral Area Rugs - Add a Warm Welcome
Use floral area rugs to add a warm welcome to your home or office space. It is a good choice for those who want to beautify their homes in a creative and cost-effective manner. By decorating with floral area rugs, you can bring the beauty of nature into your home.
Wide Selections, Great Choices
Apart from protecting high-traffic areas like hallways or sitting areas, these are sure to bring a touch of elegance to your interiors in entryways, guest room, dining room, bed room, kitchen, or any other place where you would like to add brightness and charm. In today’s market, floral area rugs in all modes, from traditional to modern in a variety of sizes ranging from small sized 4’x 6′ to large to 10’x 14′ and every size in-between. These also come in a variety of styles, designs, shapes, and vivid colors to liven up a household.
Online floor covering stores offer a wide variety of new and striking floral rugs in fresh patterns and designs, including begonia, cala lily, orchid, sunflower, tulip, and more. Machine-made rugs, hand-knotted museum pieces, big or small rugs, and square or round floral rugs from leading brand names are available in the stores. Area rugs in floral designs made from polypropylene, silk, or wool can be purchased.
Floral Rug Options
As it can list the prices, styles, and sizes of branded collections, online shopping is considered the best and cost-effective way to shop for these products. Most of the online vendors who are engaged in providing exceptionally beautiful rugs, offer a fine line of floral area rugs that are chosen to complement any decor.
Always take your time when making a choice. A good dealer can provide customers with a great selection of floral rugs, superior product knowledge, excellent service and expert installation – all at reasonable rates.
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Medical Coding for Skin Biopsies - Use the Correct CPT Codes
Biopsies are used to obtain a sample of your tissue or cells for diagnostic histopathologic examination performed independently or unrelated/distinct from other procedures/services. The removal of tissue or cells for analysis is called a biopsy. A skin biopsy is a procedure in which a physician cuts and removes small samples of skin or cells from the surface of your body to get it tested. The sample obtained from a skin biopsy is further examined to diagnose certain skin conditions such as skin tumors, infections and other types of growth or skin conditions. A biopsy of a lesion of the skin can help physicians report the difference between a skin cancer and a benign or noncancerous lesion. The skin sample obtained during a biopsy is further sent for laboratory analysis under a microscope.Dermatology medical coding involves several difficult aspects for coders to memorize unique termsrelated to sizing wounds and lesions. As skin procedure codes take into account the type of removal, the size and location of the lesion (such as length, depth, width, and circumference), the provider’s intent and pathologic results, documenting the service and selecting the right medical codes can be confusing. Outsourcing the task to a reliable and experienced medical billing and coding company is a feasible strategy that helps physicians simplify their documentation process. Coders must be familiar with terminology related to benign and malignant masses along with actions such as shaving, destruction, and performing biopsies.
Why Is a Skin Lesion Biopsy Done?
Generally, a skin biopsy is performed to determine the cause of a growth, sore or rash and could include –
Skin cancer including basal cell carcinoma, squamous cell carcinoma and melanoma
Rashes or blistering skin conditions
Pre-cancerous cells
Non-cancerous growths
Chronic bacterial or fungal skin infection
Changing moles
Actinic keratosis
Warts
The potential risk factors associated with this procedure include – excessive bleeding from the biopsy site, pain, skin infections, local reaction to the anesthetic, scarring and other healing problems.
Types of Skin Biopsies
There are four main types of skin biopsies which include –
Shave biopsy – Physicians will remove only a small section of the top layers of skin (epidermis and a portion of the dermis) using a special razor blade or scalpel.
Punch biopsy – Physicians use a circular tool to remove a small section of skin including deeper layers (epidermis, dermis and superficial fat).
Excisional biopsy – This type is used to remove the entire lesion/abnormal skin, including a portion of normal skin down to or through the fatty layer of skin.
Incisional biopsy – This is used to remove a small part of a larger lesion.
After the biopsy, the wound will be covered with gauze and other bandaging. Patients will be able to go home once the sample has been taken.
Undergoing Skin Biopsy – Preparations Required
Generally performed in the doctor’s office, patients undergoing skin biopsy will be asked to change into a hospital gown so that the area of suspect skin can be more easily seen and removed. Before undergoing the procedure, patients must disclose information about – current medicines consumed (including over-the-counter drugs, street drugs, or herbal or nutritional supplements), any allergies/reactions to medications (especially to local anesthetics, such as lidocaine or novocaine, or to iodine cleaning solutions, such as Betadine), pregnancy and bleeding problems if any.
The physician will first cleanse the biopsy site (with a sterile soap solution) and then numb the skin by using a local anesthetic (pain-relieving) injection, usually lidocaine. Patients will experience a brief prick and stinging sensation as and when the medicine is injected. After the skin is numb, the physicianwill perform the biopsy and the tissue will be removed. The removed portion of tissue will be sent to the laboratory for analysis by a pathologist. After the procedure, the wound will be covered with gauze and other bandaging. A skin biopsy typically takes about 15-20 minutes, including the preparation time, dressing the wound and instructions for at-home care.
CPT Codes for Skin Biopsies
Dermatology medical codinginvolves the use of specific CPT codes to document different types of skin biopsies. The CPT codes for skin biopsies include –
For the first biopsy, submit code 11100 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed; single lesion). For each separate biopsy after the first one, use the add-on code 11101 – Biopsy of skin, subcutaneous tissue and/or mucous membrane [including simple closure], unless otherwise listed separate procedure; each separate/additional lesion [List separately in addition to the code for primary procedure].
For instance, if three lesions are biopsied, codes 11100, 11101 and 11101 should be submitted. If skin biopsy is performed more than the maximum number of times, it is important to submit supporting documentation to avoid denials. If the removal is simply for diagnosis, the procedure is coded as a biopsy. If the entire lesion is removed, the excision codes should be used.
The new CPT codes that range from 11102 – 11107 are reported on the basis of method of removal, which offers greater specificity. The new CPT codes are as follows –
11102 – Tangential biopsy of skin (e.g., shave, scoop, saucerize, curette) single lesion
+11103 – Each separate/additional lesion (List separately in addition to code for primary procedure)
11104 – Punch biopsy of skin (including simple closure, when performed) single lesion
+11105 – Each separate/additional lesion (List separately in addition to code for primary procedure
11106 – Incisional biopsy of skin (including simple closure, when performed) single lesion
+11107 – Each separate/additional lesion (List separately in addition to code for primary procedure
Prior to the above new CPT codes, biopsies were reported with CPT code 11100 for the first lesion and 11101 for each additional lesion biopsied regardless of method of removal. However, the new biopsy codes are reported based on method of removal including –
Tangential biopsy (Codes – 11102 and 11103)
Tangential biopsy includes removal via shave, scoop, saucerization or curette. The procedure is performed with a sharp blade like a flexible biopsy blade, obliquely oriented scalpel or curette. A sample of epidermal tissues is removed with or without portions of the underlying dermis. This type of biopsy does not involve the full thickness of the dermis. When the full thickness of the dermis is involved, the procedure is reported using the codes – 11300-11313 (removal of epidermal or dermal lesions).
Punch biopsy (Codes -11104 and 11105)
Performed using a punch tool, the purpose of this biopsy is to remove a sample of a cutaneous lesion for a diagnostic pathologic examination. Simple closure is included and cannot be billed separately.
Incisional biopsy (Codes -11106 and 11107)
An incisional biopsy requires a sharp blade (not a punch tool) to remove a full-thickness sample of tissue via a vertical incision or wedge, penetrating deep into the dermis, into the subcutaneous space. An incisional biopsy may sample subcutaneous fat. When the entire lesion is excised, it is important report the excision codes – 11400-11646 (depending on type of lesion – benign or malignant).
Multiple Biopsies
If more than one biopsy is performed on the same date, report only one primary biopsy code. When more than one biopsy is performed using the same technique, the appropriate primary biopsy code is reported for the first biopsy and the add-on code is reported for each additional lesion.
Recovery after the Procedure
Once the skin biopsy is complete, patients may experience some soreness around the biopsied site for a few days. Physicians will either put a bandage or stitches (in some cases) over the biopsy site. In most cases, physicians may instruct patients to keep the bandage over the biopsy site until the next day. They may be advised to change the bandage daily, wash the wound and apply antibacterial ointment. Tylenol is usually sufficient to relieve discomfort. However, patients who have stitches around the biopsy site need to keep the area as clean and dry as possible. Healing of the wound can take several weeks, but is usually complete within two months. Wounds on the legs and feet tend to heal slower than those on other areas of the body.
Medical billing and coding can be complex and requires knowledge regarding appropriate coding, modifiers and payer-specific medical billing for correct and on-time reimbursement. With all the complexities, the support of an experienced medical coding serviceprovider could be useful to report skin biopsy procedures correctly for optimal reimbursement. Professional coders in reliable medical billing and coding companies can ensure accurate reporting of diagnostic and procedure details.
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Common Knee Injuries and Treatment Options
The knee is a fragile and sensitive joint which plays a vital role in the body’s stability and motion. The knee is made up of many structures and these can be severely injured by a traumatic event or disease. Injuries generally occur due to twisting or bending force applied to the knee or a direct blow suffered while playing sports, or by a sudden fall or accident. In addition to sudden injury, repetitive overuse and underlying medical conditions like osteoporosis can cause knee pain. There are different types of knee injuries all of which involve various symptoms including pain, swelling, and stiffness. Injury to the knee can cause instability and become debilitating if not treated quickly. Fortunately, effective nonsurgical knee injury treatment is available in established pain management and rehabilitation centers in Brooklyn, NYC.
Common Injuries of the Knee — Symptoms and Causes
Injuries to the knee are mainly defined by the affected anatomy of the knee and the mechanism that caused the injury. Let’s take a look at some common knee injuries –
Sprains – A sprain is an injury to the ligaments that hold the knee together. Sprains are graded by the amount of stretching or tearing of the ligament fibers and how much instability it causes. Ligament tears include – injuries to anterior cruciate ligament (ACL), posterior cruciate ligament (PCL), lateral collateral ligament (LCL) and medial collateral ligament (MCL). ACL injuries occur as a result of a twisting or pivoting movement. PCL injuries are the result of a powerful force such as a football player falling on a knee that is bent. The LCL runs along the outside of the knee joint and stabilizes the knee so that the bones do not slide from side to side. A common injury among athletes, MCL sprain occurs due to a blow to the outside of the knee, which forces the knee inward.
Strains – Strains occur when the tendons or muscles surrounding the knee are stretched, usually due to hyperflexion or hyperextension of the knee. Strains can cause pain outside the joint as well as dysfunction of the normal range of motion of the knee.
Tendinitis – Tendinitis refers to inflammation or irritation of a tendon (the thick fibrous cords that attach muscle to bone) that connects the kneecap to the shinbone. Also known as jumper’s knee, tendonitis is common among athletes who frequently jump. However, any physically active person can be at risk of developing this condition.
Bursitis – This is a painful condition that affects the bursae – small, fluid-filled sacs that cushion the bones, tendons and muscles near your joints. Bursitis occurs when bursae swells and become inflamed with overuse or repeated pressure from kneeling. Most cases of bursitis respond well to self-care measures. However, in some instances, antibiotics or aspiration (a procedure that uses a needle to withdraw excess fluid) may be required.
Runner’s knee – Patellofemoral pain syndrome or runner’s knee is one of the most common causes of knee pain in young athletes. It is caused by overuse of the patellofemoral joint (the joint between the kneecap (patella) and thighbone) — causing pain in the front of the knee.
Meniscal tears – One of the most frequently occurring cartilage injuries of the knee, meniscal tears generally occur when the knee twists or pivots. Symptoms include pain, stiffness, swelling, locking, and decreased range of motion. This type of knee injury is common in contact sports like football as well as noncontact sports requiring jumping and cutting such as volleyball and soccer.
Fractures and dislocations – Knee fractures are usually the result of trauma such as falling directly on the knee, repetitive stress injuries, osteoporosis and tumors. Dislocation is the displacement of a joint from its normal position, which is usually caused by a blow, fall or other trauma. Symptoms include loss of motion, swelling and pain and sometimes, a visibly out of place joint.
Cartilage injuries – Cartilage, the tough, flexible tissue which covers the surface of joints, can get damaged as a result of a sudden injury, such as a sports injury, or gradual wear and tear (osteoarthritis). Symptoms include – knee joint pain, swelling, stiffness and clicking or grinding sensation.
Chondromalacia patellae – This condition occurs when the cartilage on the undersurface of the patella (kneecap) deteriorates and softens. It is the result of repetitive wear and tear of the kneecap that can occur due to acute injury to the patella or due to aging. A work or sports activity that puts great stress on the knee increases the risk of developing chondromalacia patella.
Knee Injury Diagnosis, Treatment and Rehabilitation
Diagnosis will typically begin with a detailed physical examination of the joint, wherein the physician will examine the bones and check whether any of the joints are out of place. Diagnostic imaging tests such as x-ray and MRI scan may be conducted to examine the condition of the bones, cartilage, muscles, ligaments and tendons and the extent of injury. Once the diagnosis is established, a team of pain management professionals will collaborate to develop an appropriate treatment plan.
Knee injuries that are not severe can be effectively treated without surgery. The first course of action is rest, application of ice packs and a compression bandage. Most minor injuries improve with rest (after two to three weeks). However, if the pain persists beyond three weeks despite these measures, medical treatment will be necessary.
Multispecialty pain management centers in Brooklyn, NYC offer effective nonsurgical treatment modalities to address chronic pain symptoms. Nonsurgical modalities used in knee injury treatment include – physical therapy, injections, anti-inflammation medications, TENS (Transcutaneous Electrical Nerve Stimulation), and Game Ready Cold Therapy.
Exercises to Strengthen the Knee Joint
Physical therapy for knee injury will include exercises to strengthen the muscles and improve flexibility. Strengthening exercises help build up the muscles around the joints. Strengthening the muscles around the knee such as the quadriceps and hamstrings will reduce stress on the joint and help it absorb shock. Gentle stretching or flexibility exercises stretch the muscles in order to restore range of motion, reduce muscle soreness, and prevent injury. In addition, patients will be educated on how to manage injury when it occurs and how to prevent re-injury. This will help prevent potential damage and disability in the long-term.
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