Digital marketing in healthcare as well as any other industry primarily focuses on providing better user experience. Search engine rankings are an important element of a good digital marketing strategy. Every website owner tries hard to make their pages reach the top of the Google search result pages. While rankings are important, you also need more people to click on your website in search engine results. High rankings for your main keywords may bring in consistent and relevant traffic that may help your website grow. While it is extremely important to rank well, this may not bring in the desired results if people don’t actually click through to your website from the SERPs. That is where the prominent role of “Google Search Sitelinks” come in. Google sitelinks are those links below the Google search results pointing to different pages of the website that take up to 90 percent of above-the-fold screen space. Site links are a great way to improve your click-through rate (CTR) which in turn brings more website traffic, thereby strengthening your SEO. What are Sitelinks or Google Sitelinks and in what ways can these links help your website – these important aspects are discussed in the blog in detail.
What Are Google Sitelinks?
Google sitelinks first appeared in 2005 and were officially announced in 2006. By 2007, these were a regular feature in search results. In simple terms, Google sitelinks are small sub-listings appearing under the primary search results on the SERPs (search engine result pages). These are internal links to the other pages or sections of a page in the website that come under SERPs, with a short description. Often found when performing a brand search, these links help users easily navigate to relevant information around a website quickly. Sitelinks help users to click on that specific part of the website content which interests them, rather than just clicking on the main URL and navigating to other sections. In addition, these links give users a complete and better idea about the content and areas on the website, which then helps them see the relevance to their particular query.
For instance, when we search for “Managed Outsource Solutions” on Google, we get the website and some of the links below it. The four given links under “managedoutsource.com” along with the “More results from managedoutsource.com” link are called “Sitelinks”. For instance, a user searching for “Managed Outsource Solutions” may not necessarily want to view the homepage. Rather, they might directly want to read information about the range of outsourcing services offered, which is given under the heading “Outsourcing Services”.
In short, sitelinks direct users to the best results within the shortest point of time. Also, these make your website more important in search results, which in a way may directly impact the branding side as well. However, an important aspect is sitelinks do not get displayed automatically. Google only displays them when they believe that these are highly relevant and helpful for the user. Google only selects the pages that get displayed within the sitelink portion and the site owners do not have any direct control over the process. However, website owners can take steps to optimize the website and improve their appearance on the page.
Why Should You Have Google Sitelinks?
Sitelinks are one of the most common features that appear in 1.8 percent of SERPs in the Ahrefs US database. It is estimated that about 67 percent of all organic keywords for Wikipedia.org contain sitelinks. There are several prominent reasons as to why sitelinks can benefit both a website and their visitors –
Improve Click-Through-Rate (CTR) – Click-through-rate (CTR) is the topmost factor that plays an active role in successfully generating organic traffic. A good CTR directly relates to the popularity of a link and how relevant it is to a particular search query. For instance, when a person conducts a simple brand search, sitelinks offer more significant and pertinent pages that may directly take them to their desired product or services. As per a study conducted by AWR, on an average basis, the first three results account for nearly 55 percent of all clicks. From there onwards, it tends to drop rapidly. Website searchers who get instant access to the specific pages they are looking for will be tempted to click through from the search engine. Higher the number of people who click on your website in the SERPs, the more consistently your website will rank for that specific search term which in turn gets reflected in your organic traffic.
A Sign of Trust and Credibility – Sitelinks displayed on a website are a sign that Google trusts that website. However, these links may not be displayed for all websites. Google displays sitelinks only for those search results which they think will be useful to the user’s queries. A poorly optimized or untrustworthy website will not have sitelinks displayed in the SERPs.
Help Browse Deeper Pages – Generally, when a user browses a website, chances are that they will search through their home page, product or service page and blog or article pages. With sitelinks, these popular page links will show up in search results, driving more traffic to the most important pages, helping to deliver leads like inquiries or subscriptions. Therefore, along with high CTR and SEO, sitelinks also help a website benefit from higher conversions.
Increase Brand and Product Awareness – From Google’s perspective, sitelinks usually link out to the most important pages on your website, considering the number of external and internal links. In most cases, these pages are chosen based on the website’s structure, content and the search term in question. Sitelinks are often product pages, pricing pages, about us pages or blogs which help educate users more about a website or company, products or services offered without even visiting your website.
Generating Good Sitelinks for Your Website – Tips
Getting sitelinks for your website involves no direct or fixed steps. Sitelinks, whether and when they appear, how or which links are chosen are all up to Google’s algorithms. However, like any other aspect of digital marketing and SEO services, there are certain best practices that can be followed to increase the chances of getting sitelinks –
Create a Unique Name for Your Website – One of the most important steps is to create a unique brand name for your website. As Google search sitelinks are mainly found for brand searches, creating a unique brand name will help you rank in the top position. For instance, if your website is called “The Cake Company”, chances are that it will never gain first result on the first page as the term is too generic. A generic name like this will struggle to rank, as it is quite hard for Google to know whether the user is searching for a cake company in general or this specific company as such. The best way would be to choose a brand name that is unique as this makes it easier for your website to rank higher and secure Google sitelinks. Without a strong brand presence, it is difficult to rank for a fairly generic name. On the other hand, rare company names can rank well and appear on the first page. For instance, the brand name “Apple” – is a good example of the same. Based on user intent, Google will be able to recognize that the searches performed are related to the brand “Apple” rather than the fruit. Therefore, if your company is already an established one, never change the name in order to better target SEO as this is a very complex task.
Link Source – https://bloggingwizard.com/google-sitelinks/
However, this example works only for bigger and established brands and not for smaller brands as they don’t have the leniency where generic brand names are concerned. Therefore, a strong brand presence is crucial for having a high rank for your generic name. A company which is in its pre-startup phase need to choose a name that is unique as this will help better rank in brand searches.
Use Structured Data – Structured data (also known as rich snippets or schema) helps Google to better understand your website and organization. While structured data can help improve your website’s appearance in the SERPs, by displaying review or event snippets, it can also help when it comes to sitelinks. Structured data can notify Google about the specific menu to consider for sitelinks, specify about or contact page and enable a sitelinks search box.
Ranking Brand Name at #1 in Search Results – Google sitelinks are mainly assigned to the very first page of the search results. Therefore, if you are to have a chance of getting those sitelinks, you need to be ranking at #1 page at search results. Make sure to take all essential steps like creating a unique brand name, auditing back links, checking online citations (like correct name, address, phone numbers and URL), content marketing tactics (like blogging) and marketing social media profiles and keeping them active may help strengthen your brand’s online presence to a great extent. For instance, if you are searching for the term “New York Times”, the American newspaper based in New York City is the one that gets the Google sitelinks. This is due to the superior ranking of “New York Times” at position #1. Therefore, reaching the number one rank can help you to easily get the sitelinks.
Focus on Building Internal Links – Internal links help Google to identify the topmost, important pages on your website. The more number of times you link an internal page on your website, the more important that page may appear to Google. For instance, if you frequently link website page to a specific product, contact us page or About Us page, these will be good candidates for sitelinks. Google may take that as a signal for judging the importance of that page. Building internal links not only help Google crawlers navigate your website in better way, but also helps users to move through the website, while engaging with your content.
Focus on Page Titles – One of the most important elements of SEO, relevant and effective page titles help Google to provide pertinent sitelinks. Google sitelinks are generated from page titles. Therefore, make sure that each page title gives a short but detailed description of the specific content of the page. On the other hand, irrelevant titles (with no connection with the page content) will be difficult to rank and affect SEO. For instance, you shouldn’t give the title “Get to Know Us Better” to your “About Us” page because this may confuse Google and you may get duplicate sitelinks.
Focus on Clear Website Structure and Navigation – Creating a website with complicated structure is difficult for both search engines like Google to crawl and users to easily navigate. Google won’t be able to assign sitelinks if they can’t find or understand the website pages. Make sure your website have an intuitive structure and use clear headings to organize pages and divide these pages in to different sub-categories wherever possible. Use standard web pages with details like – About, Contact and Product/Services as these are easily understood by Google.
Add an XML Sitemap in Google Search Console – An XML sitemap helps Google to easily crawl across your website pages. Including sitemaps will enhance the total coverage of your web pages and determine the most important pages on your website. Generally, Google responds based on the priority and the total amount of traffic that web pages receive. Therefore, those websites who have not yet included sitemaps on the Google Search console account can create one.
Create Brand Awareness – A positive brand reputation is a factor that Google considers to determine rankings. Generating awareness about your website name may help improve your site’s authority. The more number of people know your company by name, the more number of searches you will receive which in turn may increase the chances of getting sitelinks. There are several steps that can help create brand awareness which include – Guest blogging (on popular industry sites), receiving positive reviews and testimonials, participating in online community discussions, reaching out to online news outlets and giving expert interviews.
Sitelinks are one of the most important elements Google introduced to help users find all the essential information easily and quickly. These offer tremendous potential for websites to increase the SERP, boost branding and site traffic. But, like any other important aspect, getting sitelinks doesn’t happen easily. Website owners interested to take advantage of the benefits offered by sitelinks will carefully need to monitor their own website. They should have a clear understanding about the specific queries for which the domain appears in the top positions and track to see if the sitelinks appear for the brand. A basic understanding of the above-mentioned guidelines or factors can make a big difference to the performance of your website and increase their chances of earning sitelinks creating a boost in organic traffic and brand awareness.
If you wish to improve the sitelinks for your website, consult a reliable digital marketing company. Such companies may provide advanced digital marketing services that may help increase the volume and quality of traffic to your medical website, make your services available to a wider patient base and improve your revenue.
Predictive SEO means planning and updating content that will become popular in future. In other words, you predict and provide the content or information that consumers will be looking for in the future before competitors catch up. Predictive SEO is used in many organizations for decision-making purposes. For instance, using SEO for healthcare marketing is essential to provide information easily to people who search for medical information online. A healthcare SEO company can help medical professionals use predictive SEO in healthcare marketing.
Predictive SEO techniques that content marketers use include: asking the right questions, looking to the past, recording and analyzing trending traffic, etc to create great content that will be in demand in the future. By optimizing old content and planning new content, you can retain/improve traffic to your site. Using predictive SEO can help you capture a higher rank in SERPs.
With the help of predictive analysis tools, content management teams and SEO specialists select topics and content to optimize old content and plan new content.
Finding the content to be improved
To find the content to be improved you need to use certain tools and tricks. A business2community.com article recommends using the following methods to find content that needs improvement:
Run a content audit: To check whether you are achieving your goals with the content you already have, run a condensed content audit. After that, select the right content to be improved. This can help you to improve your existing assets. Conducting an audit can provide you with insights that are actionable to inform your upcoming content updates. Tools like SEMrush’s Content Audit Tool can help you analyze thousands of webpages and blog posts fast.
Review your content assets: After running the content audit, review the pages that needed to be updated, left alone, and deleted. Your content assets should be reviewed to check whether it accomplishes the following three goals:
Connect
Entertaining and informative
Convert
If your content assets don’t accomplish at least one of these three goals, it is time to improve them. Also, achieving all three goals in your content improves your SEO efforts. Always ask yourself whether you need this content and whether it serves a purpose. If it is not needed, then delete it. And also check whether you can improve the content by adding any information. If yes, optimize it and enhance the content.
Look to the past: Look to the past and review the content that once performed well. Search with proper keywords and concepts using an SEO tool and find out if people still search for the particular content. If they do, search recent blogs and content from your competitors and see what new information can be added to deliver value and to increase traffic for that particular content.
Predictive analysis to find opportunities: Opportunities to update content may not be visible always. There will be conversions surrounding a specific topic that you are not aware of. With the help of predictive analysis, you can scan millions of sites and get an idea about the trending topics. This will help you identify what should be updated. You may already have content on the trending topic, but there may be new information or technology missing which can make your topic more relevant. So, consider predictive analysis to update your content related to your findings.
Protect Traffic with the help of Predictive SEO
It is easy to observe the decline in a page’s traffic through content performance and then find the solution and restore the traffic. But, by that time, you may lose your subscribers, leads, etc. With the help of predictive SEO, you can protect your website’s traffic by taking necessary steps sooner rather than later to strengthen your content for good SEO rankings in future. Predictive SEO provides you the ability to protect or boost the traffic before it requires restoration. To stay ahead to decrease these losses, it is possible to predict falling traffic.
Predict Falling Traffic
You need time to carefully analyze web data to get more accurate results. Your falling traffic can be predicted using your SEO data. It helps you see what blog posts and practices have led to your traffic loss. Consider the fact that the webpages that rank high in the first page of SERPs get the most organic traffic, and that this is earned through many strategies, like building backlinks from high authority sites and matching search intent for particular keywords. But sometimes, the webpage will drop off the first page of SERPs.
Predictive analytics and AI can be used to predict the falling traffic easily. If you are not able to access these tools yet, you can consider aspects like high keywords rankings, the relationship between keywords, organic traffic, ranking position, and keyword search volume to predict the falling traffic yourself.
Measure and analyze the relationship between these components to predict falling traffic. SEO tools can provide an in-depth look at the information to provide you historical value into your content and your site and display how ranking goes down over time. You need to check the keywords of your blog post that rank, assess their position, and follow the trendline to detect fall in ranking when they are in danger of falling off the first three positions of the SERP.
So, paying attention to these factors can help restore traffic to your site before it really drops below your ideal ranking.
Many healthcare organizations are adopting predictive SEO analysis into their decision-making processes. An experienced healthcare SEO company can help medical professionals use predictive analysis to get better results from SEO and stay ahead of competition.
Every year Google makes hundreds of changes in its algorithm to create best user experience by giving them faster, relevant results. This intention will remain unchanged, and this unchanged behaviour of Google is the driving force behind big changes in the digital marketing strategies. Experts in digital marketing always updates themselves about Google’s algorithm changes and bring out new ideas or innovations in SEO to make organic marketing easier.
Here are the 3 biggest upcoming changes for SEO:
Google Core Web Vitals Update/ Page Experience Ranking Signal: To provide fast, intuitive page experience, Google is introducing a new ranking signal called Page Experience signal, which is expected in 2021. The upcoming change incorporates page experience metrics like load time and interactivity. It combines Core web Vitals with existing user experience signals, to improve the way it evaluates the overall experience provided by a page. In other words, it provides a unified set of metrics for the website owners, marketers and developers to evaluate the on-site experience.
The Page Experience Ranking Signal, which is expected to launch in next year, provide an early look at the work being done so far to help the site owners to prepare. It incorporates Google’s existing signals and newly updated Core Web Vitals, a set of unified metrics like speed, responsiveness and visual stability for page experience.
The signal consists of the Core Web Vitals and the following page experience metrics which is already existing,
Core Web Vitals: The Core Web Vitals are a set of unified metrics that are designed to help site owners evaluate the user experience they are providing which are related to speed, responsiveness or interactivity and visual stability.
Largest Contentful Paint (LCP): LCP measures the loading time of a page’s main content. Ideally, users are not required to wait more than 2.5 seconds from the time it starts loading. That means an ideal LCP measurement is 2.5 seconds or faster.
Cumulative Layout Shift (CLS): It measures the visual stability. CLS is the unexpected shifting of web page elements while the page is still loading. This unexpected shifting causes poor user experience. So, minimizing CLS is important. An ideal measurement is less than 0.1.
First Input Delay (FID): FID is used to measure the time it takes for a page to become interactive. The aimed score is less than 100 milliseconds.
Google’s Web Core vitals may change every year in order to provide a good web page experience, but for now these are the Core Web Vitals. Google help site owners to provide their users a best experience by adding Core Web Vitals combining with the existing experience metrics. With the help of this, when Google finds that a page provides high quality user experience, then it will likely rank the page higher in search results. However, when it comes to ranking, relevant content is really important and will rank well even if the page had a poor page experience signal.
Search by Intent: Before Google’s Hummingbird update in 2013, it was easy to optimize your content for clunky keyword strings to come in front of your target audience. On the user side, there was no way to filter out irrelevant results that results in a frustrating experience for them. Hummingbird allows Google search engine to provide relevant results to the users by understanding the search intent. It places great value on natural language queries, considering context and meaning over individual keywords.
In 2019, Bidirectional Encoder Representations from Transformers (BERT), a neural network-based technique for Natural Language Processing (NLP) pre-training were introduced. It analyses user queries and serves up content based on contextual clues. It processes the words in relation to all other words in a sentence, rather than one-by-one in order. It understands the user intention by considering the full context of a word by looking at the words that is present before and after it.
Today SEO demands a big-picture approach that brings long-tail keywords, semantically-related search terms and understand deeply the search intention of people. You must optimize also for voice in a conversational way. You should look into audience insights, and find out what kinds of questions people are searching for, and what kinds of content repeats.
Brand Strength and Mentions Online: Great SEO techniques can help your content to increase awareness and reach. But without having a strong brand, it is difficult to get the most bang for your marketing dollars. If you look at the standards laid out in Google’s EAT (Expertise, Authoritativeness and Trustworthiness) guidelines, brand with more recognition and resources tend to be the products and services users trust. But it doesn’t mean that small brands have no luck. If the smaller brands and micro-influencers really understand their nice, they can build more recognition. When it happens, it improves their rankings and they can reach more people with their organic content.
These changes will make things easier for marketers and improves best user experience. Applying right SEO strategy with the help of SEO company will help you to stay ahead of the competition, that means preparing new SEO strategy according to Google’s change in algorithms will help you to fight against with your competitors by providing your users the best experience and this will help you to reach or remain at the top position.
The Search Engine Optimization Tools Market report provides an industry wide competitive analysis, highlight different market segments, players’ individual market share, and other vital elements. Critical market aspects such as market trends, varying consumption, the shift in customer preferences, cost volatility, growth rate, the product range that are available in the market, drivers and constraints, existing challenges in the market and financial standing are inclusively evaluated to deduce their impact on the market growth in the coming years.
The research study includes the impact of COVID-19 on Search Engine Optimization Tools Sector. The pandemic has influenced the global economic landscape by affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets. The report contains the complete breakdown of current situation in the ever-evolving business sector and estimate the after-effects of the outbreak on the overall economy.
SEO Tools Market -Key Players
The report lists the leading SEO Tools manufacturers/companies operating at both the regional and global levels as:
Ahrefs
Google
Screaming Frog
KWFinder
MOZ
SEMRush
SiteLiner
SpyFu
Yoast SEO
Bonus Tool
Industrial Analysis: The report analyzes the Search Engine Optimization Tools Market Trends by types and by applications to fully and deeply reveal the market profile and prospects. The segmentation that the report provides can help users capitalize on the selection of appropriate segments for the Search Engine Optimization Tools. It can help the companies in deciphering the optimum business move to reach their business goals.
Market segmentation by types of Search Engine Optimization (SEO) Tools covers
In market segmentation by applications of SEO tools, the report discusses the following:
Small and Medium Enterprises (SME)
Large Enterprise
The report provides an assessment of the Regional SEO Tools Market (Regional Output, Demand & Forecast) by Countries:
North America (United States, Canada, Mexico))
South America (Brazil, etc.))
Asia Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam))
Europe (Germany, UK, France, etc.))
Middle East and Africa (Egypt and GCC Countries))
This study provides manufacturers, suppliers, and the distributors a clear picture and a better understanding of the SEO tools market. This can enable them to prepare and develop critical strategies for the further development of their businesses.
Today more than 4.5 billion people use the internet and the number of people using social media are more than 3.8 billion. According to broadbandsearch.com, on an average people spend about 144 minutes on social media per day. Social media was initially introduced to connect with friends and family, but today it has changed into a digital medium for companies to market their products and services and drive potential users to their business. Just as for other businesses, healthcare businesses such as plastic surgery facilities also require promotion via social media to reach a wider audience. A plastic surgeon SEO company can help implement proper social media marketing strategies to improve your online visibility and bring new clients to your clinic.
Why Use Social Media for Cosmetic Surgery
Social media is one of the most effective digital marketing tools and without a strong social media presence, your cosmetic surgery practice will have a difficult time keeping up with competitors. Social media allows you to get your message out to your audience easily and quickly. Here are some other reasons to use social media for cosmetic surgery practices.
Understand your target audience: Having active presence on social media platforms like Facebook, Twitter, LinkedIn, Instagram etc helps to interact with your target audience. This will provide a clear understanding of the preferences of your prospective patients and provide what they are looking for. Monitoring your followers will also help you know what works and what doesn’t, when it comes to new cosmetic surgery service options. You can use this information to plan future marketing campaigns.
Affordable marketing technique: Social media is one of the most effective and affordable marketing tools as it requires very less investment and reaches out to a wider audience. All you have to do is find the relevant channels in order to position your cosmetic surgery practice online. Traditional marketing channels can cost you a fortune and may not be impactful but in the case of social networks, you have to have a strong presence and engaging content so that potential patients will come to you naturally.
Improve brand image: When patients hear about your cosmetic surgery clinic, most likely, they will check out your social media pages and being active on social network channels builds trust and credibility. The more people see your practice online, the quicker they will approach you. Patients look for experts to handle their specific problems. So, remember this when you include social media marketing ideas in your cosmetic surgery marketing plan.
A gateway to your website: When patients click on a link from any of your social media posts, they will be taken to your website. If your website is optimized for users, your visitors may take the desired action. So, posting on social media consistently is vital for attract more patients.
Build a strong relationship with your patients: Social media is one of the easiest ways to connect with people and also keep up with them after the treatment. Informative content can be posted on social media to educate potential as well as existing patients.
Different Types of Content to Post on Social Media
Blogs: It is the most effective type of content that displays information by a writer or a group of writers. They share their views or provide answers to questions or advice about cosmetic surgery. A blog is the most affordable way to get your message out on a regular basis.
Posting before and after photos: Posting before and after photos of your patients with their consent is one of the best ways to attract potential patients. Tagging the patient on the post is also a must because this will allow the patient’s friends and other contacts to see your service, and this is called viral marketing.
Videos: Videos can be posted on social media platforms that describe various procedures, the services, latest techniques or even showcase patient results. Video are much more appealing and more easily consumed than any other forms of content. People will also share your video on their social networks.
Testimonials and reviews: These are the most important forms of content on social media. Reviews and testimonials convey your patients’ opinion of your cosmetic surgery practice and it gives you instant exposure. Whenever positive reviews are posted, it helps build trust in customers and increases the chances for you to be recommended to new potential patients.
Today people are comfortable discussing plastic surgery on social media, which makes these networks the ideal place for a plastic surgeon to promote the services. An effective digital marketing strategy by a plastic surgeon SEO company that is focused on social media promotion, will help cosmetic surgeons to reach out to the thousands of people who are actively searching for specific cosmetic procedures.
The importance of link building in digital marketing can’t be overemphasized. Equally important are interactive content such as images and videos for medical search engine optimization (SEO).
Images are important elements of content these days since they drive engagement. They give you an opportunity to connect with your audience much more than words could. Equally important for your digital marketing efforts are links. Links get people to your website and contribute to your growth. So combining images and link building can bring about great results.
The process of link building revolves around getting your articles, blogs and resources linked by other sites. If quality, high ranking sites link to your content, it shows your website has relevant, research-based, useful content and it boosts your rankings as well since Google values your content more. And it’s not just textual content that makes your web pages link-worthy. Videos, images and infographics can make them worthy too. So let’s turn to images and focus on how they can help in link building.
Research Speaks Volumes of the Importance of Images
There is an interesting piece of research by Brain Rules. It says that people remember only 10% of what they’ve read or heard three days before. However, they remember 65% of what they’ve seen in a simple graphic. That speaks volumes. For at least 32% of marketers, images are super-important to add to content for their digital marketing objectives.
According to the Demand Gen Report, images can help raise the traffic to your website by 12%. The effect is even more dramatic when you get to the social networks. Social media updates having images are shared 150% more than posts without images, as per research on Buffer. All this data is just to confirm that images make a big difference. Now let’s do everything possible to make the most of this wonderful resource.
Think Engagement
Now we know images are important. But not just any image will do. You need to have images that appeal to the intellect or the sentiments of people.
When you think of the intellectual aspect, it involves infographics containing important information or images with easily understandable tips, facts or how-to guides. In fact, Buzzsumo research states that infographics are among the most shared kinds of content. It isn’t surprising, considering that they blend the best of visual and textual elements. They contain images that capture the attention of people plus important information that helps them, as the following example shows.
It is important to have informative infographics as part of your web pages, blogs and social media posts.
While appealing to the sentiments of people, you can think of thought-provoking images. This depends on the kind of customers you’re targeting and the image your business wishes to convey. Informative posts and images appealing to the intellect usually work for all kinds of businesses including healthcare practices. Who wouldn’t want some quick health tips or some treatment information? But emotionally appealing images also have their place, particularly when you want to motivate the audience to sign up for some service, visit your website or participate in charity efforts.
Ensure Regular Posting on Social Networks
Keep posting regularly on the social networks and make full use of the behavior data you gather about your target audience. The posts that get the most shares give you an idea of the kinds of images or infographics you need to post. In such situations, it also pays to check the kind of posts your competitors are posting and the shares and likes they get.
In fact, looking at competitors for inspiration is nothing new. It’s been that way even before the digital revolution. By anonymously following their feeds, you can keep in touch with their activities. It can also help you to be aware of any new marketing trends.
Image Alt Tags and Hashtags
Work to get your images into image search. That can give you a great deal of traffic. Make sure you add the appropriate image alt tags so that the search engine crawlers can track your images and put them up on the SERPs for appropriate searches. When it comes to images on social networks, particularly Twitter, Instagram, Facebook and LinkedIn, you must add hashtags in the image posts you put up. Make sure the hashtags are trending ones.
Instagram and Pinterest
Make sure you hang out on the trending social networks, and by that we mean the most popular ones. Of course, different businesses have different kinds of customers, and the social networks they frequent vary based on their age, demographics and interests. But generally, Instagram and Pinterest are the most active and engaging.
Research mentioned on Search Engine Watch states that Instagram is used by 86% of brands. Of these brands, on average, 72% post a single picture each week. Each year, Instagram graphics engagement is rising.
When it comes to Pinterest, its viral quotient is 80% more than Twitter. That makes it thrice as effective as Twitter in generating leads. With tools for social media management you can post every day on these networks and track the activities in them. Pinterest Marketing has been facilitating conversions faster than other social media platforms.
Making the most of images and other interactive content is at the core of effective social media optimization services offered by advanced and experienced digital marketing companies.
