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Google is Now Rolling Out “Helpful Content Update”

Google is Now Rolling Out “Helpful Content Update”

Google announced the launch of “helpful content update” on August 18, 2022, and the update started rolling out on August 25, 2022 and can take up to two weeks to roll out. This update rewards content that provides readers a satisfying experience, while content that doesn’t meet a visitor’s expectations may get affected.

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It often happens that people don’t find the content helpful if your website content strategy is designed to attract clicks rather than inform readers. Google always puts effort into the pages shown on Search and Google Searches are regularly updated to make sure readers are finding high-quality content.

So, here’s the new “helpful content update” that Google has begun rolling out, aiming at the better ranking of original, quality content. This update focuses on ensuring that you see more original, helpful content written by people, for people, in the search results. This update can be considered as a new signal or one of the many signals that Google evaluates to rank content.

Any unoriginal, low-quality content will not rank high in Search. Google’s testing has found the update will especially improve results related to online education, as well as arts and entertainment, shopping, and tech-related content.

Prioritize people-first content

Based on this helpful content update, Google expects content creators to focus on people-first content. Over-optimization of SEO content for years can potentially impact all the pages.

Unlike the recent product review update, that was designed to promote high quality product reviews, this helpful content update is sitewide.

This update introduces a new ranking signal that will negatively impact sites that publish high amounts of content with little value, and are not helpful to searchers. Other key signals for ranking content include: Meaning, Relevance, Quality, Usability, and Context.

The search engine giant’s systems automatically identify content that seems to have less value for those doing searches.

Google says that the content creators are on the right track with a people-first approach, if –

  • you have an existing or intended audience for your business or site that would find the content useful and they came directly to you
  • your content demonstrates first-hand expertise and a depth of knowledge
  • your site has a primary purpose or focus
  • your content provides the reader the feeling that they’ve learned enough about a topic to help achieve their goal
  • someone reading your content leaves feeling like they’ve had a satisfying experience
  • you are keeping in mind Google’s guidance for core updates and for product reviews

For web pages that are affected by this helpful content update, Google recommends removing poor-quality content from the website. Sites affected by this update may find the signal applied to them over for months. According to Google, “Our classifier for this update runs continuously, allowing it to monitor newly-launched sites and existing ones. As it determines that the unhelpful content has not returned in the long-term, the classification will no longer apply”. This classifier process is entirely automated, using a machine-learning model. It is not a manual action nor a spam action.

What to keep in mind?

The main tips content creators can keep in mind are –

  • avoid taking a search engine-first approach
  • be sure you’ve removed unhelpful content
  • follow all the Google guidelines for better results
Read

How to Improve Your Content Marketing for Better Search Ranking.

So, should I reevaluate my content?

Based on helpful content update, Google recommends reevaluating the content, if –

  • your content is primarily designed to attract people from search engines, rather than made for humans
  • your content covers different topics in the hope that some of it might perform well in search results
  • you are using extensive automation to produce content on many topics
  • you are mainly summarizing what others have to say without adding much value
  • you are writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience
  • your content leave readers feeling like they need to search again to get better information from other sources
  • you are writing to a particular word count because you’ve heard or read that Google has a preferred word count
  • you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic
  • your content promises to answer a question that has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed

With this update-

  • some people-first content on sites classified as having unhelpful content could still rank well if there are other signals identifying that people-first content as helpful and relevant to a query
  • sites with lots of unhelpful content may notice a stronger effect

This update currently impacts English searches globally and may expand to other languages in the future.

If you are not sure as to how to create user-friendly content, reach out to professional content writing services. At MedResponsive, our content marketing strategies aim at attracting your audience’s attention with informative content that addresses their concerns and gives them the information they want. We make sure to create content that meets search intent. Discuss your content and digital marketing requirements with us at (800) 941-5527.

Read our blogs

Boost Your Business Blogging Efforts with Content Writing Services.
11 Different Types of Content for Local SEO.
Content Marketing Changes for 2022.

How to Turn Podcasts into Top Quality Blog Posts – Top Strategies

How to Turn Podcasts into Top Quality Blog Posts – Top Strategies

Regarded as an important element of any digital marketing campaign, content marketing helps establish brand reputation and lets you connect with specific audience groups. Nowadays, businesses are giving huge emphasis to content marketing as an effectual way to expand customer base and build positive brand profile. Whether it is medical SEO or SEO for other business sectors, generating optimized and attractive content can be challenging.

Earlier, blog posts were the sole method of posting content. However, with changing times, there are different types of content writing services like – podcasts, videos, infographics, social media, eBooks and more that help to boost SEO rankings. In fact, repurposing podcast content is a smart strategy to transform existing episodes into new mediums. It helps to discover new audiences and keeps current listeners engaged by uniquely packaging the content that was already created. By repurposing podcast content for blogs, you can stretch one single episode into multiple engaging posts and achieve the goal of consistently providing engaging content to the audience.

Importance of Repurposing Podcast Content

According to Edison Research, about 32 percent of Americans tend to listen to a podcast in a month. Incorporating this promotional strategy is likely to put your show among this pool of listeners. But what about the remaining 68 percent of the total population? Repurposing podcast content for new channels like blogs can help acquire the rest of the untapped audience groups and make them familiar with your brand.

While the most important benefit of repurposing podcast content comes down to audience growth and retention, there are several other benefits like the following-

  • Improve SEO Value – Repurposing your podcast content into written material can help improve the total SEO value. Search engines easily crawl blog posts and articles, helping your episode content to rank higher in search results. In addition, there are options to include internal links to other written content that potentially increases the authority of the page. As people search for answers related to a specific topic that you have created, you have a better chance of being discovered and hooking a new listener.
  • Increase Brand Awareness – Generally, people have a tendency to analyze brand messaging before accessing your content. Consistently popping up in their feeds or search results with unique and engaging brand outlooks will build trust and ultimately attract new listeners to check out your show.
  • Build Credibility – Building credibility is an important benefit of repurposing your podcast content. Repurposing will help explain episode content in multiple ways. This makes it easier for different types of people to understand your key points and see you as an authority in your space.

How to Repurpose Podcasts into Quality Blog Posts

As mentioned above, running a blog alongside your podcast has tons of benefits. From improving SEO value to enhancing your authority within your niche. In fact, blogs are an effective way to diversify your content and gain the much-required SEO traction. Blog posts can also make your content much more accessible to your audience as it can be consumed in a readable format when listening is not always a viable option. In addition, a blog is a great way to reach a whole new audience, and which you can later convert to new listeners.

But with so much content floating around cyberspace, making people take notice of your specific content can be challenging, and which requires a whole new focus. Discussed below are some important tips or strategies on how to convert your podcast into high-quality blog posts –

  • Set Clear Goals in Mind – Blogs can boost discoverability of a brand in many ways. Therefore, each specific post you write should essentially focus on – search engine optimization (SEO), guest promotion (highlighting guests’ best ideas and quotes so they want to share the post) and thought leadership (focusing brand’s best ideas to encourage fans to engage and share). SEO requires a more comprehensive approach within a single episode. Make sure to optimize a blog post by expanding on the topic and using quotes and ideas from the podcast as support.
  • Identify your Target Audience – Just as you create content for your podcast, whenever creating a blog post, it is important to keep your target audience in mind. For instance, if the basic plan is to use the blog posts to channel readers to your podcast, your audience group will be quite like the audience which already exists around your show. Understanding this aspect will help you analyze what will appeal to that audience in terms of a blog. Create a search on what the target audiences or aligned audiences are looking for in terms of your topic or niche, and then create your content to meet that need.
  • Create Attention-Grabbing Headlines – Creating attention-grabbing headlines is one of the best ways to increase the odds of people clicking through your blog posts. The heading created should be interesting, informative, intriguing and descriptive. It should convey the message in a clear manner and let potential readers know the content in the blog post is exactly what they were searching for.

In fact, there are some unique tools like Google Trends that help check whether the headlines are attention-grabbing and can also help you find out exactly what people are looking for within your niche. By doing this, the relative chances of your blog post to pop up as a search result will be higher.

  • Design your Content – Now that the blog post you create is an extension of your podcast, there will be huge and valuable amount of amazing content to extract from. Repurposing the podcast content means – a huge portion of the work has already been done. By making creative editing and additions, podcast transcriptions can be easily converted into a stand-out blog post. While creating a blog post with great content is important, how that content is displayed is equally important. Here are some ways to make the audience stay engaged with the content right to the end. –
    • Use Eye-Catching Images – Placing eye-catching visual elements like photos, infographics or other types of images are key to grabbing and holding viewers’ attention and converting casual users to engaged users. This is an effective way to boost the message being shared thereby making it stick in the minds of the readers for a much longer time.
    • Use Headings and Subheadings – Break up the text with clear headings and subheadings. Breaking the text up into smaller sections makes the content look more appealing, and makes the readers stay engaged the whole way.modifier
  • Focus on SEO Aspect – Blog posts are mainly written for two purposes. The primary focus is the reader searching for the content. The second point of focus is search engine optimization.

For the blog posts to direct traffic to the podcast, it is important for the blog to be easily found by the potential listeners. Including high-potential SEO keywords in the title as well as throughout the blog posts can help maximize search engine optimization. Focusing on SEO value requires that the content is found and seen by the right eyes, as well as making sure that the podcast gets to the right ears.

blog post

Here are some ways to focus on the SEO aspect –

  • Blog Tags – Adding tags to your blog post can help boost SEO and provide more insight into what type of content a user will be reading. Tags help categorize the written content of blogs, making it easier for people to find what they are looking for online and add more value to your posts.
  • Include Links – Including links (both external and internal) within the blog is another important strategy. External links help build your authority by supporting your points. Internal links, on the other hand, help establish brand credibility. Including links to blog posts and to some of the podcast episodes shows readers that you have plenty of great content for them to examine (both on the blog as well as on the podcast).
  • Incorporate a Call to Action in the Blog – Keeping the end goal in mind is one of the important aspects of creating a successful blog. In case of creating a blog to link to a podcast, the focus should be to direct as many readers as possible to the page and make them become a part of the podcast community. This can be done by incorporating a “call to action” on the blog page (typically done at the end of a post) that clearly directs the reader as to what step they need to take next. Make sure to add links to all the pages where the podcast can be found.
  • Practice a Healthy Blogging Habit – While creating unique blog posts, the focus should be consistency in the publishing of valuable, engaging, and exciting content. High-quality blog posts will draw more attention with more people subscribing to the podcast. Therefore, while putting the time and effort into regularly writing blog posts along podcasts, it is equally important to invest some time on sharpening your writing skills.

Look for other blog posts, or even some podcasts that are focused on helping to create standout blog content. The writing should always feel like a direct conversation with readers. To keep your brand consistent across platforms, match the tone of the blog post to the tone of a podcast episode.

business vlog

Analyzing the latest digital marketing trends and focusing on SEO along with quality content can help improve the relevance of the content. Creating a blog together with a podcast can be a challenging task. But at the same time, it is an excellent way to give additional value to your previously existing loyal followers, and to reach a whole new group of audience (who can later become a part of the podcast community).

Adopting some of the above proven strategies into your blogging practice can not only help in creating consistently unique blog posts, but also expand your reach and strengthen authority. Specialized content writing services in USA provided by a professional digital marketing company can help you create SEO-friendly, optimized content for your podcast that would help improve your brand reach.

How to Write a Compelling Meta Description

How to Write a Compelling Meta Description

Meta Description

Meta description is an HTML element that describes and summarizes the contents of a web page for the benefit of users and search engines. A good meta description helps your pages to stand out, which can boost your organic click through rate (CTR). All pages on a website can hold and share metadata including the URL, descriptions, and title. Optimizing meta description is crucial for better search engine optimization. It helps Google rank pages.

Google generates page titles and descriptions or snippets automatically and considers both the content of a page and references to it that appear on the web. Snippet and title aim to describe each result and explain how it relates to the user’s query. Google at times uses tag content to generate snippets, if the content provides users a more accurate description than can be taken directly from the page content. You can suggest content for the snippets either by creating rich results or via meta description tags.

Google’s own explanation of what it considers and tries to do when developing search result snippets is: “We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information or create rich results based on markup on the page.”

Both your and Google’s goal is to make sure that the entire search result snippet-including the title-reflects what users will find on that page.

While meta tags that are embedded in the HTML are not a SERP ranking factor, URLs, titles, and description can affect the page’s on-site SEO.

meta description

Here are Some Meta Description Examples

meta description example

We have provided a short but easy to understand description that gives readers an idea of our services.

example description

How to Make Meta Description Unique?

Stay Interesting

Make sure your description is compelling and gets more clicks. It is important that you don’t bore visitors. Your best bet is to keep people interested. To do so, use the active voice.

wordpress plugins

Looking at the example above, you’ll see that this provides a momentous push for the reader. It’s succinct, without unnecessary details that could turn off the reader. So, avoid lengthy descriptions and follow the right length, may be between 120 to 156 characters. Most snippets in search results fall under this length. However, it is the search engine giant that decides what to display in search results. It may show the entire description or just grab key sentences from the content.

Try a Compelling Call to Action

Make sure that your call-to-action message will persuade your visitors to take the right action; it may not be an easy task.

Consider the “free trial” CTA tactic, as in this example.

free trial

Either you can give your readers a straight shot or provide a thorough description with a call to action at the end, inviting the reader to learn more about your services.

linked in

or

crunchbase

Whatever tactic you choose, make sure to find a way that is unique and engaging to your audience. The ultimate goal is to signal value and further their interest, not necessarily get them to buy something.

This takes us to the topic of keywords.

Meta Keywords

Your SEO team might have done a deep keyword research and created a list of highly as well as less competitive keywords to be used in your blog posts, landing pages or product pages. Do not limit your keyword usage to these sections. Use relevant keywords in your page’s meta description content too. It is the metadata that signals to Google what your page is all about.

keywords

Make sure you use keywords in a natural way that give searchers an idea of what your page is about. In metadata, keywords are generally written in lower case.

  • Separate keywords using commas
  • Keep your list of keywords or keyword phrases down to ten or fifteen unique keywords or phrases
  • Do not repeat the words or phrases which you use
  • Place your most important words or phrases at the beginning of your list

To makes the keyword implementation process simpler, consider using Yoast SEO Plugin for WordPress sites. Yoast Plugin also reminders users to establish a focus keyword meta description.

Implement Structured Data

By implementing structured data, you can smarten your description on the search engine results page.

Neil Patel’s blog has highlighted a clear example of structured data in a Yoast page –

structured data

and

example structure data

You can start working on structured data by implementing reviews in your meta description, which is a clear signal for your viewers to find valuable content on the site. Consider providing content based on user behavior or you can set up structured data for your branded website as a whole with your logo and company details.

Meta descriptions play a key role in SEO and are a part of the overall user experience of your site. Unique and accurate descriptions are important to boost click-throughs from search engine results to your website. Make sure the SEO company you rely on can provide professional content writing services, which helps you stand apart from your competitors.

9 Tips to Write SEO Friendly Content for a Website

9 Tips to Write SEO Friendly Content for a Website

A key aspect in all digital marketing undertakings, search engine optimization has come a long way over the past few years and become an essential aspect for all businesses in the digital marketing space. In fact, content is as important as the design and aesthetics of a website as it drives search engine results and boosts page traffic. Gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting the search engine rankings to increase. In today’s content marketplace, publishing SEO-rich content is as much as an art as it is a science. Whether it is medical SEO or SEO for other business sectors, both quality and quantity of content determine the ability to leverage content for business results. Digital marketers and content writers need to analyze the search engine ranking factors, prioritize searcher intent, and publish top quality content that appeals to the users and Google’s algorithms.

Why SEO Is Important in Content Creation

The content that gets posted on a website is the driving force that leads to the improvement of traffic inflow to a website. However, before optimizing the website, it is important to conduct a comprehensive keyword research and categorize the right group of keywords that is relevant to the specific audience group. Identifying keywords strategically and including the same in the content will help gain inbound traction and drive relevant traffic to the website. Once the inflow of traffic begins, it is essential to start identifying leads and pursuing them to gain the desired conversion rates.

Relevance of Writing SEO-friendly Content

When devising a specific strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. SEO-friendly content means creating content that search engines can understand. Writing content that carries the keywords you identified will make your website visible to search engine algorithms. The SE robots involved in crawling, indexing, and ranking the website will identify these signals and move the site up in the SERP. Developing content that is better than the competition, and thereafter optimizing it with both on-page and off-page SEO techniques will help your business stand out.

Although there is no secret formula for writing high-quality content, there are certain tips that could help increase blog traffic and search engine rankings in the long run –

  • Analyze Search Engine Ranking Factors – Search engines have their own way of working and therefore it is important to understand the foundational signals that search engines look at when evaluating and ranking content. The four most important ranking factors that search engines look for are – content, links, site structure, and HTML tags. In fact, Google has prioritized content as the number one ranking factor. While publishing any specific piece of content, whether it’s a blog, article, or web page – it should provide a comprehensive overview of the topic and provide value to the reader. As per Search Engine Land’s Periodic Table of SEO Factors, some of the most heavily weighted content ranking factors include content quality, research (demonstrates authority), incorporation of keywords or search terms, freshness of content, and use of multimedia including images, video, or audio to enhance user experience. A proper analysis and understanding of each of these factors and correctly incorporating them is the first step toward writing content that is competitive. When a search engine crawls and indexes a website , it also evaluates other non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Implementing linking, site structure, and HTML best practices within your website content makes it easier for search engines to crawl and index the content.
  • Capture Reader’s Intention – SEO involves a lot more aspects than putting the right keywords in order. Conduct a comprehensive research on the target audience groups as this will help analyze the main search queries used, analyze why people are searching for those specific keywords and what competitors are offering. Identifying what the searcher is looking for when they type the query into a search bar, and then covering the topic in a way that directly meets their needs is an important aspect of SEO optimization. According to Google’s search evaluation quality guidelines, there are four categories of searcher intent –
    • Know – What the searcher wants to find information on a topic to answer a question.
    • Do – The searcher wants to learn how to take a specific action.
    • Website – The searcher wants to find a specific resource.
    • Visit in person – The searcher wants to find a location to go to.

    Before developing the content, identify which of the above categories your primary keyword target falls under, and validate the specific category by looking at the current ranking for the content in relation to that specific keyword. Analyze how your competitors are targeting the same type of search intent that you have identified for the query and look at how they structured the content to satisfy searcher needs.

  • Use the Right Keywords – Pack your content with “high search volume keywords” that users search for on search engines. Use keyword terms that have excellent SEO worth. Select the most appropriate keywords using these steps – determine which topics searchers are interested in, trace the search volumes for topics, use the search volumes for topics and understand how difficult it may be to rank for a topic. Each piece of crawable content created must have a unique primary keyword target. In addition, it must also have latent semantic indexing (LSI) keywords (natural variations of your primary keyword) throughout. The type of keyword targeted need to match the type of content developed. For instance, for blog posts include mid- to low-volume, low-competition, long-tail keywords as they have higher conversion rates and are easier to rank for. On the other hand, for pillar pages shorter-tail seed keywords that have high volume and high competition must be used.
  • Focus on Content Length and Structure – Search engines identify and index websites that carry long-form content. To grab the crawler’s attention, write the content with the appropriate length with the right keywords in the content body as this will help the website gain the traction it needs. Ensuring the right word count and keyword inclusion is critical to ranking high in the SERPs. Including numerous headings, sub-headings, bullet points, and sub-bullet points will help send good signals to the search engine algorithm that is tracking websites. For instance, using free tools on the worldwide web will help identify the right type of focused keywords.content length and structure
  • Obtain Google Featured Snippets – A relatively new search engine feature, “Featured Snippets” are short text that Google selects to appear at the top of the search results. This SERP feature provides answers to a searcher’s query immediately. Google pulls the content on featured snippets from web pages in the Google index repository. Some of the common types of Featured Snippets are lists, tables, steps, and definitions. Make sure to use facts and figures in your answers. Also, answer multiple “People also ask” questions in the content. To get the content appear or feature at the highest position on SERPs, it is important to focus on certain points –
    • Search if the snippet already exists for keywords. Use different tools like SEMrush for this purpose.
    • Search whether there is a snippet, and try to understand its structure whether it is a paragraph, list, or a table.
    • Include a subheading in the content blog with a question and provide a more valuable, concise answer that addresses the problem. The response should be better than the featured snippet in all aspects.subheading
  • Focus on Skyscraper Method to SEO Content Writing – Regarded as a link-building technique that incorporates content writing tips, the Skyscraper method helps beat the competition and makes the content rank high in search results. Creating skyscraper content involves focusing on certain steps. Identifying the competitor’s best performing content is one such important step. Before selecting a keyword, search the keyword and analyze the search results. Analyze the highest ranking keywords carefully to understand why they are ranking. Analyze the key reasons why rival bloggers and content marketers are doing better than your content and focus on creating better content. Make sure to write a new article or blog using the same keywords or update a similar post with your competitors’ ranking keyword terms. This in turn will give you an edge over them and improve search rankings significantly. In short, always be strategic about the improvements you make as it should first and foremost add value.
  • Focus on High-quality Links – Linking to top credible sites is an important aspect that adds lots of value to the content. Make sure to target authority websites that are highly reliable and relevant to your topic. For instance, when linking to outbound sources in the blog posts and pillar pages, make sure that they are to trusted, quality websites. When seeking back links, target websites that are authorities on the topic you are focusing on. Always remember that back links to the content are one of the most heavily weighted Google ranking factors.
  • Apply On-page SEO Techniques – Understanding how to implement on-page SEO techniques is crucial for the best search results. HTML tags are one of the first components search engines look for when crawling a website. Use the target keyword in the content, particularly within the first 100-words of your blog or article post. Over the last few years, the search engine algorithm has changed, with Google incorporating the ‘User Signals’. In simple terms, user signals indicate different aspects of SEO like – bounce rate, time on-page, organic click-through-rate and return-to-SERP rate. Content writers need to analyze the significance of using the target keywords and LSI keywords in the title, meta description, headings, and the first 100 words of a piece of content.on page seo techniques
  • Incorporate Technical SEO Practices – Optimizing site structure and improving technical SEO is an important aspect that significantly impacts the content’s ability to rank. For instance, aspects like website page load speed, security and crawlability all directly impact a search engine’s ability to index and rank your content swiftly. Over the past few years, search engines have started prioritizing sites that use a topic cluster-driven site structure (a structure that links blog posts targeting longer-tail keywords to comprehensive resources or pillar pages targeting shorter tail, high-volume seed keywords). If your website has poor site structure and technical SEO errors, getting your content to rank is impossible, no matter how well-written it is. Associating with a reliable provider of website content writing services can help develop valuable and unique content.

Related blogs

  • Best Practices to Create & Execute a Content Marketing Strategy
  • Three Minute Content Details That Can Make a Big Difference to Traffic
  • How to Optimize Content to Attract More Visitors and Improve Engagement

Correctly analyzing the current digital marketing trends and prioritizing SEO over quality content is crucial for increasing the relevance of the content. One of the best ways to gain traction and maximize content marketing ROI is to apply what you learn, and frequently measure results. Adopting some proven SEO-content writing practices will help you remain calm through all Google’s future updates. Specialized content writing services provided by a professional digital marketing company can help you create SEO-friendly, optimized content that is necessary for your website to achieve higher Google rankings.

Title Tag: The Page Experience Worth Optimizing [Before Christmas]

Title Tag: The Page Experience Worth Optimizing [Before Christmas]

Title Tag

If you are looking for ways to rank high on search engines and increase organic click-through-rate of your webpage before this Christmas, try optimizing your title tag. Yes, you heard it right, a title tag is one of the essential parts of search engine optimization (SEO), as it provides the user with context for the page they are about to view. You can rely on a professional SEO company that will consider all such SEO aspects to improve their client’s organic click through rate (CTR) and rankings.

A title tag, otherwise known as the “title element,” refers to an HTML element that exists in the

section of each page on your website. These tags, generally appear in

  1. Search Engine Results Pages (SERPs): The title tag displayed in a search engine results page (SERP) is the headline of a particular result along with the page URL and meta description.

    serps

  2. Web Browsers: Most web browsers – such as Google Chrome, Safari, Mozilla Firefox and so on- will display the web page title at the top of the browser window and/or in the browser tab, to help users refer back to it if they have multiple tabs open.

    web browsers

  3. Social Media Networks: If you share a link on social media, it will display a snippet with the page’s title tag, featured image, URL, and Meta description.

    social media networks

Why Are Title Tags Important?

Title tags are important because they provide both users and search engines the context of the respective page. That is, it attracts the user to click-through to your post from the SERPs (or wherever they are). A title tag also:

  • Helps in creating a positive first impression, as a title tag is typically the first thing a potential visitor will take notice of when performing a search on their browser.
  • Helps search engines determine which results to show up or rank for. As we have said earlier, title tags are an essential part of SEO and when a title tag is optimized for a target keyword, it is more likely to attract search engines and improve a page’s visibility on SERPs. Also, Google confirms that if you incorporate title tags with appropriate keywords then it would act as a ranking factor.
  • Help search engines categorize your content
  • Helps build your brand or provide leverage in the SERP through brand recognition, if you display your brand name in your title tag. This is because, people trust brands and seeing your brand or company name on titles, users may be enticed to click the link which in turn leads to more traffic.
  • Increases Click-Through-Rates (CTRs) and drives more users to your content.

Apart from these benefits, another reason why title tags are important comes down to clicks. Since one of Google’s ranking factors is organic click-through-rate and as we all need lots of people all clicking on our own search results, using an appropriate title tag is very important. It sends a clear message to Google that our page is what the people want.

The title element should be a concise, accurate description of the page’s content that helps search engines and users to get an idea of what each page is about. We have to optimize the title tags to compete against the other sites in the SERP and provide users with what they want.

Dame Colquhoun says, “Looking for ways to rank high on search engines and increase organic click-through rate of your webpage before this Christmas? Try optimizing your title tag”.

Listen to the podcast to learn more.

How to Optimize Your Title Tag?

To optimize and make your title tag click-worthy, you have to follow certain best practices. They are:

  • Using crisp and concise titles: When you rank in search results, your page title would is the first thing that a user is going to see. Therefore, it’s very important to write a clean, crisp and concise title that will deliver an overall idea of what the inside content will be. It will draw the attention of users and make the user click on your link.
  • Include brackets in your titles: One of the latest and popular techniques of optimizing title tags is by including brackets/parentheses at the end of your headlines. It helps to break up your title tag, improve readability and will give you a drastic increase in post views.
    For instance, you may have noticed, that whenever someone searches for a particular product or site online they see similar products, but with different title tags, such as:

    • Bluetooth Noise Cancelling Headphones
    • Bluetooth Noise Cancelling Headphones [Free Shipping]

    Which one of these options would you pick?

    The first title tag is OK, but nothing extravagant. On the other hand, the second title tag, sounds better, more enticing and best of all, it kind of makes you feel more in tune with what to expect from the content piece. Therefore, we all will pick the second option.

    Adding bracketed terms at the end of your headlines helps your reader see what he/she’s going to get before even clicking.

    bracketed

    From the above image, the user knows right away that the narrative will come from a visual infographic. Before the user even clicks, he/she knows that this post will be easy to consume, full of data, and a discussion about how Google’s free promoted pins work. So while clicking the link, the user won’t be disappointed with the results because they know exactly what they are going to get.

    According to a study by HubSpot, “headlines with bracketed clarifications (e.g., [photos], [interview], , [slideshow], etc.) performed 38% better than headlines without clarifications, suggesting readers are more likely to click when they have a clear picture of what lies behind the headline”.

    Here are a bunch of brackets that you can add to your title tags:

    • (Updated)
    • [Interview]
    • [X% Off]
    • [New Research]
    • (Case Study)
    • (New Guide)
    • [+Checklist]
    • (With Examples)
    • [Video]
    • (Trusted by X Clients)
    • [Flowchart]
    • [Visual Guide]
    • (No Fees)
    • [Template]
  • Avoid heavy title tags: Try to avoid heavy title tags that are not understandable for your audiences as it is very boring and won’t foster many clicks.
  • Use your keywords at the beginning of title tags: Always try to include your targeted keyword within the beginning of a title, because search engines assign more importance to the first word in the title tag than to the second one and so forth. But avoid keyword stuffing.
  • Watch your title tag’s length: After you find the most suitable keywords to use, you want to keep your title tags between 50 and 60 characters. Anything longer could get off in the SERPs. So, if you want to get at top position of SERP and to get a lot of clicks watch out your title tag length as it is a great way to get Google to push that page to the top.
  • Don’t duplicate titles over multiple pages: Though coming up with unique title tags for the thousands of pages on your site may seem difficult, it is very important to not duplicate titles over multiple pages. Using a unique title for every title tag you create, shows the value of your content to both search engines and users. It helps search engines understand that your pages are unique and valuable.
  • Add emotions in your title: To make your page click-worthy, add some emotions in your title – such as using words like amazing, awesome, actionable, insane, shocking, and so on – but without being deceptive.

    emotions

  • Use numbers in titles: Using a number in your title tag seems to be very helpful with click-through rates. A research by Conductor found that “number” headlines boost CTR by 36%. Among the other four types of headlines – Normal, Question, How to and Reader-Addressing – number headlines resonated most by far – a full 15% more than the second place “reader-addressing.

    numbers

  • Avoid stop words: Try to avoid stop words such as “A, and, so, but, by, it, was, on and with” as they are ignored by search engines and sometimes by users also.

All these strategies will help you write eye-catching titles that can draw clicks to your website. However, optimizing title tags is a step forward towards making your web pages easier to find and more usable in terms of scannability. To rank in SERPs, you also have to write quality content. Optimize the title of your page, based on what you write in your content and by using the guidelines explained above.

A professional SEO company in USA can help in optimizing your website right from your title tags to your content, and thereby attract more users to your website.

9 Effective Tips to Write a Convincing Case Study

9 Effective Tips to Write a Convincing Case Study

Case Study

A case study is a study about a real customer’s story where you helped them overcome specific problems with the help of your product or service. It demonstrates your ability to solve the customer’s problem. With great case studies, you can show how you satisfy your customers’ needs in real life. It highlights your successes and would persuade a prospect to become your customer. Case studies can vary in length and focus on several details from the initial challenge to applied solutions.

Case studies are essential because it:

  • Helps prospects better understand what you do
  • Focuses on the problems of your targeted customers and how you can solve them
  • Increases your brand awareness and credibility

    case studies

It is vital to ask yourself whether the case studies you put up on your website are valuable and compelling enough. To make things easier, here are some useful tips for writing a convincing case study:

  • Write about someone that your targeted customer can relate to: If your targeted customer is from the education industry, consider making case studies about your university customers. If your ideal customer is from the automobile industry, your case studies should be about auto parts and accessories manufacturers. Once your targeted customer has read your case studies, they should feel that you:
    • Are comfortable in their industry
    • Know their industry’s particular needs
    • Know how to ensure their industry-targeted results
  • Tell a story: Tell a story your customers would like to read. Ensure that it has a beginning, middle, and end by adding the supporting facts that can be funny, interesting, or unique and will keep your reader engaged. It will help the reader know the customer in the case study, including who the customer is and what exactly they do, the customer’s goals, needs, and how you helped the customer reach their goals and satisfy those needs. It would be great if you follow up with the customer and update the case studies to show the long-term benefits that your service/product delivers to your customer.
  • Try different mediums for case study: Making use of different media can help you promote your final piece on various channels. It means if a written post on your website gets featured in a Facebook post, you can post an infographic case study on Pinterest, and also post a video case study on YouTube.
  • Draw customers with result-focused headlines: Including main content in your case study helps attract prospective customers’ interest. A headline with a quantifiable result will quickly grab their attention.
  • Follow an easy-to-follow format: Most readers will go through your case study to find the critical parts that can relate to them. They don’t prefer huge chunks of information. So, ensure that you use good content formatting elements like you do in blog posts, articles, etc. on your website including:
    • Headers
    • Images
    • Bolded and Italicized text
    • Bulleted lists

    It increases your page SEO and also helps your readers.

  • Use different formats: As said earlier, people would like to read stories, but not every time your case study needs to be a story. You could try different formats like an interview wherein your clients answer the questions about the needs, goals, what they do and how you met them. This format has the benefit that it is more relatable for your ideal customer than publishing a story.
  • Make your customer review the case study: After you complete the case study, you will need your customer to review it. When you send it, highlight the particular areas for them they want to look at, and add all the images and screenshots you want to use, so that you will get your entire content reviewed and approved at once. If you wish, you can draft a specific quote to get reviewed and approved, so that you can use that and its attribution on your website or in a news release in the future.
  • Create the final document: It is time to make sure that your document contains all the vital elements that is necessary for a convincing and compelling case study. The content should be reviewed and approved by your customer and all images and screenshots you have put in your case study should communicate the customer’s challenge, goals, solution, implementation, and results.
  • Make them easy to find: It is not enough to just make great case studies. To reach your audience, ensure that your case studies are organized and easy to find. A few instances are you can add your case studies in Amazon Web Services, Microsoft’s Business Hub, etc.
View Examples of Great Case Studies

Case studies are vital for businesses as these tell people how your product or service has been used successfully by customers. Make sure that people who read your case studies feel that your products or services will work for them as well. For healthcare website design, rely on an provider that can help you include compelling case studies that let your prospects better understand you and your services.