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How do you know SEO is working?

Recently, our SEO company reworked and refocused their efforts on some of our core key words and we achieved significant improvement in our Google page one rankings. With this we noticed an uptick in the quality of our sales calls as well as a surge of SEO providers contacting us to propose their services. Well, the two go together, the competing SEO firms are obviously monitoring companies who vie for ranking and thus, we popped up on their radar screen. Our SEO firms success on our account drew a crowd. Thankfully, our SEO is making our phone ring in more ways than one but we are realistic about who started the wave – our current SEO firm.

Why would competing SEOs go after companies who are already achieving page one results? Well, those companies are obviously working at it, they are likely paying someone to work at it (have a budget), and may be open to an even better solution. And, to a business owner, the prospect of even more leads walking through the door is like a drug, the risk being we become easy prey to the tech talk and promises of even more page one rankings. In past years, during the initial go-go days of internet marketing and the emerging SEO industry, we burned money on a few hard-sell SEO firms making grandiose promises. We also wasted money on overly broad pay-per-click key words. At this point we have an SEO firm with solid methodology and ethics and thus, we will not easily be swayed by the next SEO sales pitch. Our current SEO has also instituted improved reporting and tracking of our rankings and the changes therein from month to month. Essentially, our SEO has put themselves on the hot seat in that their performance on our behalf will be shown on the monthly report, front and center-thus, our objectives are in sync and they are backing it up with reports. As far as the success of our current SEO efforts are concerned, when the competing SEO firms stop calling then I will start worrying.