As a Search Marketing Manager for MedResponsive healthcare Internet marketing firm, Monica Barber tells you how medical SEO came about, for which she goes into the origins of search engine optimization itself. Learn about Google’s search engine algorithms and why they’ve become more complicated now, making SEO a more complex set of measures that must be professionally executed.
In healthcare SEO, as in all kinds of search engine optimization, you must ensure you don’t run after shortcuts to success known as black hat SEO. These shortcuts come at a heavy price, since Google will penalize your site, making it very difficult for it to recover and regain its reputation. That’s why Rajeev Rajagopal, President of Managed Outsource Solutions (MOS) gives you the lowdown on acceptable white hat SEO techniques offered as part of its healthcare digital marketing services and notorious black hat techniques that must be avoided at all costs.
Google Analytics has proven to be a vital aid for implementing healthcare SEO strategies with greater effectiveness. In this podcast Monica Barber, Search Marketing Manager for healthcare Internet marketing firm MedResponsive, tells you what Google Analytics is all about, its myriad advantages, and how to incorporate it in your SEO efforts.
The goal of any search engine optimization effort is conversions, and it’s no different in healthcare SEO as well. You need to get your visitors to sign up for your services since that is what brings in earnings. Conversion rate optimization (CRO) focuses on these, and Rajeev Rajagopal, President of Managed Outsource Solutions (MOS) explains the ins and outs of what CRO is all about and how healthcare digital marketing services can contribute to improving CRO.